by Phillip Katz on Mar 31, 11:55 AM
Now it's time to put brand at the center and fully adopt strategic, brand-to-bottom-line omnichannel marketing.
by Jeff Snyder on Mar 30, 1:24 PM
Ready to become an early adopter? Here's how you can redefine your brand in a new space.
by Karla Fernandez Parker on Mar 29, 2:42 PM
Hispanic households have also been disproportionately hit by such obstacles as higher unemployment rates at the start of the pandemic and higher COVID infection rates.
by Corinne Casagrande on Mar 28, 12:58 PM
Per MRI, 33% of Americans "hold off" on making big purchases until they get their tax refund.
by James Cadwallader on Mar 25, 4:42 PM
Brands have been copying what has unofficially become the TikTok rule book. Top offenses include paying an influencer to dance with your product.
by Harvey Chipkin on Mar 24, 4:16 PM
For example, there are segments of business travel that might continue to be largely virtual from here on in, depending on the purpose of the trip.
by Phil Case on Mar 23, 1:36 PM
Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only low-funnel efforts.
by Elise Stieferman on Mar 22, 2:11 PM
Only 21% of marketers view sales as a success metric for video campaigns, despite 81% indicating video has had a direct impact on their brand's bottom line.
by Micki Pease on Mar 21, 12:46 PM
With platforms like Twitch creating space for all identities, new creators are forging their own legacies in an ever-evolving landscape of gaming.
by Will Burghes on Mar 18, 3:46 PM
For one, senior executives who are not CMOs bring their own preconceived notions of what good advertising looks like to the boardroom.