HOLIDAY
by Jared Smith on Oct 14, 11:27 AM
For one: Maximize AI ad solutions.
ALCOHOL
by Miles Marmo on Oct 11, 4:55 PM
The wine industry needs to demystify its product and make it more accessible. One effective strategy is to embrace occasion-based marketing.
STRATEGY
by Michael Baer on Oct 10, 12:30 PM
The startup and growth business world has been built on the "fail fast, learn faster" model -- a massive oversimplification.
SPORTS
by Jon Last on Oct 9, 1:16 PM
Could it be we're inundating fans with too much superfluous information? The proliferation of touch points driven by social media could be behind this issue.
LOYALTY
by Ryan Kite-Hedges on Oct 8, 2:45 PM
For one, always-on programs can be the hardest to pull off, but also the most rewarding of all models.
SOCIAL MEDIA
by Sam Lewis on Oct 7, 12:31 PM
Brands are putting more effort into their own native social content. The challenge? Matching the energy of the creator economy within legacy marketing structures.
BRAND VALUE
by MJ Deery on Oct 4, 4:29 PM
How to safeguard financial health without back-pedaling on your company's founding principles? For one, diversify revenue streams
TRENDS
by Meg Asaro on Oct 3, 2:56 PM
With culture moving so fast, do we fear getting left behind? Or, even worse, that we've become irrelevant?
ECONOMICS
by Corinne Casagrande on Oct 2, 3:55 PM
Usually when prices drop, people are more tempted to buy things. But rate cuts don't immediately and directly translate to inflation, or goods and services getting cheaper.
INNOVATION
by Doug Ehninger on Oct 1, 3:06 PM
The problem is focusing on what you can make, not how consumers will use it. The solution is putting the marketing foundation first.
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