by Peter Matthews on Sep 28, 11:43 AM
Following a decade of turmoil, it's time financial brands realize their world is changing fast.
by Parker Morse on Sep 28, 11:12 AM
Classified ads in print are still popular in Spanish-speaking communities because they are tangible, and a trusted form of advertising in local Latino communities.
by Krishna Subramanian on Sep 28, 10:30 AM
It's not all about the top 100 -- and other tips to increase brand awareness using influencers.
by Kamiu Lee on Sep 27, 2:50 PM
Let's take a look at how to take advantage of Instagram's latest feature -- IGTV, its long-form video hub -- and how it compares to YouTube.
by Jacquie Amacher on Sep 27, 1:05 PM
Here are a few marketing lessons I've learned from years of addressing the unaddressable market: a target audience that yields little data.
by Laura Gurski on Sep 26, 1:30 PM
What's the right play for established consumer goods companies? The answer: relevance, and staying on the pulse of today's tech-savvy consumers.
by Mark Cullinane on Sep 26, 11:15 AM
Free chance-to-win games represent a powerful vehicle for connecting brands to consumers in a transparent, balanced way.
by Beatriz Mallory on Sep 26, 10:17 AM
Trailblazing companies are providing solutions for healthcare consumers with simple-to-use mobile apps.
by Barry Janoff on Sep 25, 12:55 PM
This Sunday (Sept. 30), the 40,000-square-foot interactive destination will shut down, the victim in part of inflated expectations and underachieving numbers.
by Holly Pavlika on Sep 25, 12:45 PM
Suspicious activity includes dramatic increases in engagement over a very short period of time just after a significant algorithm change.