by Hayley Truncali on Jul 30, 5:07 PM
Creators who have defined the space are giving marketers a refreshed perspective on what the future of influencer marketing could look like.
by Christina Kimble on Jul 29, 4:12 PM
With campaigns starting at $50 per day, it's accessible for most marketers.
by Elizabeth Koenig on Jul 28, 12:35 PM
For example, a baseball cap emoji is a new iteration of a community-specific term in hip hop that means "lie" or "BS."
by Nic Allum on Jul 27, 2:43 PM
Surely this is a tipping point where we get to explore the connections, not the gaps, in our culture and shared passions.
by Ericka Podesta McCoy on Jul 26, 12:39 PM
Looking at vaccine hesitancy among QSR customers, Panera, Starbucks and Pizza Hut customers top the list when it comes to vaccine readiness,
by Kim Lawton on Jul 23, 11:20 AM
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations.
by Scott Klass on Jul 22, 1:14 PM
Nine out of the 10 highest-indexing audio logos include the brand's name in the spot.
by Jeff Graham on Jul 21, 11:31 AM
Too much of today's marketing simply creates short-term behavior change by way of paid media spend, promotions, coupons, etc.
by Laura Forester on Jul 20, 10:31 AM
You can shove, spend and howl about your will and determination to change, but I guarantee you, nothing will shift if you don't have collective support.
by James Flynn on Jul 19, 11:19 AM
Free delivery/returns isn't always easy to achieve -- though cited as top reason for buying online by 60% of respondents in GlobalWebIndex study.