by Harvey Chipkin on Jul 16, 3:26 AM
Google's plan - recently postponed until 2023 - to remove third-party cookies from its Chrome browser will increase importance of first-party data.
STRATEGY
by Tracy Wemett on Jul 15, 12:23 PM
Here's your answer to questions like: Why do we need a press release when we have a blog? And, who actually reads them?
STRATEGY
by Brenda Martinez on Jul 14, 1:36 PM
Fact is, the rebrand will lose the company some customers, but that's necessary. Pivoting and trying to appeal to everyone would be counterproductive.
SPORTS
by Jon Last on Jul 13, 2:08 PM
For sports fans nationally, a desired summer of freedom and liberation has continued to be a tense summer of discontent.
STRATEGY
by Rebecca Hawkins on Jul 12, 3:52 PM
User-generated content (UGC) captures an authentic intimacy no other creative format can match.
SOCIAL MEDIA
by Aaron Paquette on Jul 9, 11:59 AM
According to the Los Angeles Times, several trends fuel the unlikely resurrection of the long-loathed hashtag. The first is the rise of TikTok.
STRATEGY
by Oliver Wright on Jul 8, 1:54 PM
Physical retail will still be a key part of strategies, but we should expect to see a lot of activity in the fusion of digital and physical experiences.
STRATEGY
by Robert Passikoff on Jul 7, 1:34 PM
To be a real brand you need meaning, differentiation, and the ability to emotionally engage consumers.
STRATEGY
by Sharon Harris on Jul 6, 1:34 PM
Now is the time for companies to reflect on what works, what doesn't, and how to plan for the long run.
by Jason Carmel on Jul 2, 11:57 AM
While some brands have jumped on NFTs as a publicity stunt, there are broader uses emerging.