• Saying Goodbye To Cookies
    Google's plan - recently postponed until 2023 - to remove third-party cookies from its Chrome browser will increase importance of first-party data.
    The Venerable Press Release Is Here to Stay
    Here's your answer to questions like: Why do we need a press release when we have a blog? And, who actually reads them?
    Who's Buying The Victoria's Secret Rebrand?
    Fact is, the rebrand will lose the company some customers, but that's necessary. Pivoting and trying to appeal to everyone would be counterproductive.
    Sports Fans' Great Return To Normal That Wasn't
    For sports fans nationally, a desired summer of freedom and liberation has continued to be a tense summer of discontent.
    3 Ways UGC Will Change Advertising
    User-generated content (UGC) captures an authentic intimacy no other creative format can match.
    Teens Make Hashtags #CoolAgain
    According to the Los Angeles Times, several trends fuel the unlikely resurrection of the long-loathed hashtag. The first is the rise of TikTok.
    Tech-Led Innovation Will Be Key To Post-COVID Bounce
    Physical retail will still be a key part of strategies, but we should expect to see a lot of activity in the fusion of digital and physical experiences.
    The Ultimate Question: Are You Really A Brand?
    To be a real brand you need meaning, differentiation, and the ability to emotionally engage consumers.
    Panic To Progress: Digital Transformation Gets Serious
    Now is the time for companies to reflect on what works, what doesn't, and how to plan for the long run.
  • 3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter
    While some brands have jumped on NFTs as a publicity stunt, there are broader uses emerging.
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