• Saying Goodbye To Cookies
    Google's plan - recently postponed until 2023 - to remove third-party cookies from its Chrome browser will increase importance of first-party data.
  • STRATEGY
    The Venerable Press Release Is Here to Stay
    Here's your answer to questions like: Why do we need a press release when we have a blog? And, who actually reads them?
  • STRATEGY
    Who's Buying The Victoria's Secret Rebrand?
    Fact is, the rebrand will lose the company some customers, but that's necessary. Pivoting and trying to appeal to everyone would be counterproductive.
  • SPORTS
    Sports Fans' Great Return To Normal That Wasn't
    For sports fans nationally, a desired summer of freedom and liberation has continued to be a tense summer of discontent.
  • STRATEGY
    3 Ways UGC Will Change Advertising
    User-generated content (UGC) captures an authentic intimacy no other creative format can match.
  • SOCIAL MEDIA
    Teens Make Hashtags #CoolAgain
    According to the Los Angeles Times, several trends fuel the unlikely resurrection of the long-loathed hashtag. The first is the rise of TikTok.
  • STRATEGY
    Tech-Led Innovation Will Be Key To Post-COVID Bounce
    Physical retail will still be a key part of strategies, but we should expect to see a lot of activity in the fusion of digital and physical experiences.
  • STRATEGY
    The Ultimate Question: Are You Really A Brand?
    To be a real brand you need meaning, differentiation, and the ability to emotionally engage consumers.
  • STRATEGY
    Panic To Progress: Digital Transformation Gets Serious
    Now is the time for companies to reflect on what works, what doesn't, and how to plan for the long run.
  • 3 Reasons We Hate NFTs -- And Why Those Reasons Don't Matter
    While some brands have jumped on NFTs as a publicity stunt, there are broader uses emerging.
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