Google's plan - recently postponed until 2023 - to remove third-party cookies from its Chrome browser will increase importance of first-party data.
Here's your answer to questions like: Why do we need a press release when we have a blog? And, who actually reads them?
Fact is, the rebrand will lose the company some customers, but that's necessary. Pivoting and trying to appeal to everyone would be counterproductive.
For sports fans nationally, a desired summer of freedom and liberation has continued to be a tense summer of discontent.
User-generated content (UGC) captures an authentic intimacy no other creative format can match.
According to the Los Angeles Times, several trends fuel the unlikely resurrection of the long-loathed hashtag. The first is the rise of TikTok.
Physical retail will still be a key part of strategies, but we should expect to see a lot of activity in the fusion of digital and physical experiences.
To be a real brand you need meaning, differentiation, and the ability to emotionally engage consumers.
Now is the time for companies to reflect on what works, what doesn't, and how to plan for the long run.
While some brands have jumped on NFTs as a publicity stunt, there are broader uses emerging.