The wine industry needs to demystify its product and make it more accessible. One effective strategy is to embrace occasion-based marketing.

Tools allow marketers to make data-driven decisions, personalize customer experiences, and measure the effectiveness of their campaigns with unprecedented accuracy.

Today's perfume enthusiasts aren't driven by smelling nice as much as they are by smelling distinct -- from each other, but also from themselves.

Businesses that are not part of the political fray must accept the extra challenge of capturing their target audience's focus amid a sea of electioneering.

Social media is a frontier for product development, not classic promotion. The key isn't leading consumers with a message; it's following them to understand what's working now.

When rebranding legacy brands, don't deny your brand's history -- and maximize the good.

Cultural nuances are the secret sauce that adds depth to influencer content.

In some ways, being boysober is a rebranded way of staying celibate. What are the implications for brands?

One way to connect with them: Consider the full spectrum of a woman's health journey and strive to address multiple aspects where possible.

For one: Reconsider your attribution technology.