Creating performance marketing assets has never been easier, but making great creative is harder than ever.

Audiences are rejecting polished, aspirational content in favor of raw, unfiltered experiences.

Brands must diversify their top-of-funnel efforts to meet consumers where they're shifting their attention. For one, consider owned content.

For one, ambassador programs allow brands to develop a relationship with moms that extends into 24/7 feedback and organic social support.

When performance is measured in clicks, impressions, and ROAS, the system optimizes for those numbers, at the expense of everything else.

For one: Express a clear point of view. Focus on values, issues and cultural influence that matter to your community.

If your content isn't optimized for AI -- or your brand's too generic for a crowded market -- you risk being filtered out of the conversation altogether.

"It's simple: We're the best." "We care more than the competition." These are the kind of placeholder statements masquerading as positioning that I see far too often.

The app's potential absence has fueled competition among platforms offering similar video formats, such as YouTube Shorts and Instagram Reels.

The most successful brand-agency relationships today have moved beyond the conventional "brief-response" model into true strategic partnerships.