Thanks to social media and real-time news, brands may pay a price when their actions or statements are out of sync with expectations.
Marketers need to balance specialists whose roles increasingly overlap. They need to broaden information sharing to boost performance across disciplines.
One tip: Study what tropes are trending -- like music clips, sight gags or challenges -- then integrate product messaging into that style or meme.
Establish attainable content goals that allow you to lean on your brand foundations to craft copy and collateral that align with those core values.
Fear of missing out can result in bad business decisions. If your customers aren't on TikTok, don't run ads there to make your brand seem cool!
While traditional media is all about availability and service, NFTs rely on rarity and "FOMO marketing" -- convincing consumers not to miss out.
When marketing is working as a system, its disparate parts work in sync with each other, and the momentum builds on itself. Why is this so hard to achieve?
For instance, consider content marketing: When inflation rises, consumers shift their focus to content that provides them with important information relating to finances,
How can brands meet the moment without getting burned? For one, discover how employees and consumers feel before -- NOT after -- you take a stand.
Advice from Adele Gutman -- who, as VP of marketing at the The Library Hotels, kept the properties at the top of TripAdvisor rankings.