STRATEGY
by Sadiya Akasha, Nathan Lachenmyer on Jun 30, 12:00 PM
Each could learn from the other. For example, brands could learn from museums how to develop experiences that are thought-provoking and unexpected.
by Oliver Wright on Jun 29, 1:40 PM
One example brands can try: offering the help of a brand ambassador who consults with shoppers as they view and virtually try on outfits.
PRIVACY
by Peter Rice on Jun 28, 12:57 PM
Brands will need a three-dimensional approach to cope with the new realities of privacy. For example, work to create a new measurement paradigm.
SENIORS
by Corinne Casagrande on Jun 27, 3:09 PM
Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for seniors 65+ in the U.S., it can be downright scary.
STRATEGY
by Aaron Paquette on Jun 24, 4:31 PM
In this pricing environment, brands need to cut all the "fat" out of their offerings, while charging a little extra for the bacon.
DATA
by Sheena Banton, Jillian Tate on Jun 23, 5:33 PM
One tip: Focus on actionable intelligence, not the amount of data.
STRATEGY
by Liz Grabek on Jun 22, 11:58 AM
One good idea: Building brand experiences alongside your consumers ensures you're moving forward with them in authentic, meaningful ways.
METAVERSE
by Greg Swan on Jun 21, 11:51 AM
For one: Establish a content process and oversight system for 3D assets.
EMAIL
by Bryan Karas on Jun 20, 12:14 PM
Without foundational emails, you risk missing out on revenue you could be getting if you were communicating with customers at the right moment.
by Harvey Chipkin on Jun 16, 12:20 PM
How Heidi Stone revamped Mountain Lake Lodge in Pembroke, Virginia, where "Dirty Dancing" was filmed.