Due to BeReal's ethos of transparency and authenticity, brands must decide whether its audience resonates with the app.
It's not the first time I've read false predictions of massive transformations, foundational shifts or the demise of a sport as we know it for being "too antiquated."
Here's the gift of the crisis: It's time to reduce retail ad spend and increase investment in brand advertising.
Ready to become an early adopter? Here's how you can redefine your brand in a new space.
For one, collaborate with your LGBT employee resource group for insights on how your brand is perceived in the community, and how to elevate those perceptions.
The key to digital marketing is accountability -- which does not, and should not, equate to attribution.
Most marketers are making three critical mistakes. For one: spending based on historical channel sales.
For one: You don't need to have every ad platform active to start. Pick a channel, define a target and see how it responds to your ads and site.
A totem pole that once united generations under a shared identity has fragmented into a million pieces.
Among the problems in targeting Hispanics: Your ads don't have people who look like us.
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