Marketing To Asian Identity, Not Assumptions
    What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
    How To Measure Podcast Results, Efficiency
    For one, promo codes give advertisers direct results for purchases driven by a podcast's call-to-action.
    3 Ways UGC Will Change Advertising
    User-generated content (UGC) captures an authentic intimacy no other creative format can match.
    There Will Be No Return To 'Normal'
    For marketers, the message is clear: Whatever assumptions we had operated under before March 2020 have been obliterated.
    4 Ways Brands Can Enter TikTok
    For example, there's the brand channel, similar to an Instagram profile or Facebook page.
    A Month Of Black Fridays
    How to leverage this holiday trend even after December. For example: Consider your "12 days of Christmas" to run for about 75 days.
    How to Build A High-Touch Brand In A No-Touch World
    Shift advertising dollars away from the big brand message and distribute across content, technology, UX design and data management.
    Seniors Drive Ecommerce Growth As New Digital Habits Settle
    COVID-19 may have forced many older consumers to start new habits like online grocery shopping.
    Staying Agile: The Future Of Live Experiences
    With restrictions on gatherings, the simple pastimes that Americans loved were quickly reinvented through the lens of experiential marketing.
    Books As A Luxury Marketing Tool
    How Bedside Reading, which provides books as amenities in luxury hotels, pivoted during the pandemic.
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