by Mario Carrasco on Dec 25, 4:01 AM
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
by Andrea Schwarzbach on Dec 24, 7:48 PM
For one, promo codes give advertisers direct results for purchases driven by a podcast's call-to-action.
by Rebecca Hawkins on Dec 24, 5:22 PM
User-generated content (UGC) captures an authentic intimacy no other creative format can match.
by Molly Lewis on Dec 24, 5:14 PM
For marketers, the message is clear: Whatever assumptions we had operated under before March 2020 have been obliterated.
by Evan Horowitz on Dec 24, 7:00 AM
For example, there's the brand channel, similar to an Instagram profile or Facebook page.
by Scott Hirsch on Dec 23, 12:57 PM
How to leverage this holiday trend even after December. For example: Consider your "12 days of Christmas" to run for about 75 days.
by Jeff Rosenblum on Dec 22, 12:10 PM
Shift advertising dollars away from the big brand message and distribute across content, technology, UX design and data management.
by James Flynn on Dec 21, 2:20 PM
COVID-19 may have forced many older consumers to start new habits like online grocery shopping.
by Adrienne Cadena on Dec 18, 12:45 PM
With restrictions on gatherings, the simple pastimes that Americans loved were quickly reinvented through the lens of experiential marketing.
by Harvey Chipkin on Dec 17, 2:30 PM
How Bedside Reading, which provides books as amenities in luxury hotels, pivoted during the pandemic.