What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?

For one, promo codes give advertisers direct results for purchases driven by a podcast's call-to-action.

User-generated content (UGC) captures an authentic intimacy no other creative format can match.

For marketers, the message is clear: Whatever assumptions we had operated under before March 2020 have been obliterated.

For example, there's the brand channel, similar to an Instagram profile or Facebook page.

How to leverage this holiday trend even after December. For example: Consider your "12 days of Christmas" to run for about 75 days.

Shift advertising dollars away from the big brand message and distribute across content, technology, UX design and data management.

COVID-19 may have forced many older consumers to start new habits like online grocery shopping.

With restrictions on gatherings, the simple pastimes that Americans loved were quickly reinvented through the lens of experiential marketing.

How Bedside Reading, which provides books as amenities in luxury hotels, pivoted during the pandemic.