by Evan Horowitz on Mar 28, 2:27 PM
Brands are already getting involved with Ethos, a social platform that houses content about social causes.
by Scott MacLeod on Mar 27, 2:02 PM
We're months into the AI hype cycle, now past the PR-worthy "firsts." The question is: What's next?
by Cynthia Correa on Mar 24, 4:21 PM
One tip for tapping this market: It's not so much about cost, but the value a luxury brand brings.
by Kyle Hoffman on Mar 23, 3:47 PM
For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points.
by Simon Yoxall on Mar 22, 2:25 PM
The sport has become a way for immigrants to connect with their culture and community, serving as a source of unity and helping to break down cultural barriers.
by John Harris on Mar 21, 3:49 PM
Not really. Marketers need a fluid hiring approach built for speed. How about nurturing continual project relationships that evolve into long-term partnerships?
by Harvey Chipkin on Mar 20, 2:40 PM
Too often brands let loyalty programs go stale. Here's how to freshen them up.
by Ram Padmanabhan on Mar 17, 4:48 PM
For one: What creative approaches to media execution is the agency taking?
by Brian McKenna on Mar 16, 1:14 PM
In one test, automated emails drove over a 1,700% increase in conversion rates from blast emails.
by Karla Fernandez Parker on Mar 15, 1:44 PM
With a younger average age, larger households, and higher education levels, Latinos will be the workforce spending money and paying into the systems that will need funding.