Deinfluencers deconstruct conspicuous consumerism while promoting sustainability and substituting lower-cost goods.

What does it mean for marketers when fewer people are tied up for 40 hours a week?

When humor works the way it should, it's typically magnifying a truth about the product, or magnifying a pain point. And it's funny as hell.

Brands are already getting involved with Ethos, a social platform that houses content about social causes.

We're months into the AI hype cycle, now past the PR-worthy "firsts." The question is: What's next?

One tip for tapping this market: It's not so much about cost, but the value a luxury brand brings.

For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points.

The sport has become a way for immigrants to connect with their culture and community, serving as a source of unity and helping to break down cultural barriers.

Not really. Marketers need a fluid hiring approach built for speed. How about nurturing continual project relationships that evolve into long-term partnerships?

Too often brands let loyalty programs go stale. Here's how to freshen them up.