The data suggests that we as marketers should be creating content that is 15 seconds or less versus longer videos.

Gen Z is pushing brands to dispense with the BS, and help them course-correct the imperiled planet they and their children will inherit.

For one, ask "Does our brand strategy reflect our business strategy?"

Success depends on three important factors -- including data-driven planning.

For example: Define, then refine, your audience with data.

Digital is on the rise, but traditional still offers strategic advantages to level up media plans.

Acknowledging that holidays can be complicated, one brand said, "If you'd rather not get Father's Day emails from us this year, we got you."

Strategic maturity on diversity, equity, and inclusion is crucial to creating an impactful, on-brand Juneteenth message.

For example, set realistic expectations and be genuine.

Though inflation rate of 5% is significant and should be closely monitored, it should also be less worrisome than other inflationary periods.