STRATEGY
by Megan Clista on May 29, 3:15 PM
Marketers should think of AI as the pencil writing the story they are telling.
STRATEGY
by Josh Druding on May 28, 2:02 PM
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers.
STRATEGY
by Heather Valle on May 27, 2:52 PM
With many of us feeling helpless during the pandemic, brands provide a platform for us to be a part of something bigger.
STRATEGY
by Jeff Snyder on May 26, 2:49 PM
Virtual experiences are a new frontier for many, and creating one isn't as simple as transporting your IRL footprint to the internet. Here's what you need to know.
STRATEGY
by Ashley Cooksley on May 22, 1:05 PM
The public needs accurate information, positive news, and a little reassurance - especially when we feel like our access to basic necessities is threatened.
STRATEGY
by Rebecca Brooks on May 21, 1:31 PM
Direct mail generates more response than digital efforts like email, social, and paid search (nearly 10 times).
STRATEGY
by Ed Keller on May 20, 2:16 PM
Marketers should seek out the one in 10 most influential consumers, who are the most efficient for spreading ideas and advice about brands.
STRATEGY
by Kenetta Bailey on May 19, 2:34 PM
My hope is advertisers will leverage the power of media for messages that not only sell goods and services, but inspire and support communities.
TRAVEL
by Harvey Chipkin on May 18, 2:55 PM
The Conrad New York Downtown, a high-end property in lower Manhattan, has run a daily video on the Instagram Youtube Channel.
STRATEGY
by Mario Carrasco on May 15, 2:16 PM
The pandemic will give rise to the "next normal," which will largely be defined by a change in consumer psychographics, not consumer behavior.