STRATEGY
by Megan Clista on May 29, 3:15 PM
Marketers should think of AI as the pencil writing the story they are telling.
STRATEGY
by Josh Druding on May 28, 2:02 PM
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers.
STRATEGY
by Heather Valle on May 27, 2:52 PM
With many of us feeling helpless during the pandemic, brands provide a platform for us to be a part of something bigger.
STRATEGY
by Jeff Snyder on May 26, 2:49 PM
Virtual experiences are a new frontier for many, and creating one isn't as simple as transporting your IRL footprint to the internet. Here's what you need to know.
STRATEGY
by on May 22, 1:05 PM
The public needs accurate information, positive news, and a little reassurance - especially when we feel like our access to basic necessities is threatened.
STRATEGY
by Rebecca Brooks on May 21, 1:31 PM
Direct mail generates more response than digital efforts like email, social, and paid search (nearly 10 times).
STRATEGY
by Ed Keller on May 20, 2:16 PM
Marketers should seek out the one in 10 most influential consumers, who are the most efficient for spreading ideas and advice about brands.
STRATEGY
by Kenetta Bailey on May 19, 2:34 PM
My hope is advertisers will leverage the power of media for messages that not only sell goods and services, but inspire and support communities.
TRAVEL
by Harvey Chipkin on May 18, 2:55 PM
The Conrad New York Downtown, a high-end property in lower Manhattan, has run a daily video on the Instagram Youtube Channel.
STRATEGY
by Mario Carrasco on May 15, 2:16 PM
The pandemic will give rise to the "next normal," which will largely be defined by a change in consumer psychographics, not consumer behavior.