For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z?
We face a tremendous opportunity to recreate marketing.
In latest research, nearly half of sports fans said they would currently attend a live sporting event without hesitation -- significantly up from 34% in early April.
Childless shopping sprees are bad for retailers and toy makers alike.
Working from home has forced me to rethink what it means to be busy, and how to maintain productivity while preserving some semblance of routine and well-being.
How to helm supply chains throughout the pandemic? One tactic: Don't be afraid to pivot.
The pandemic is permanently changing consumption - both what consumers buy and how they buy it.
To any brands combining barely disguised sales pitches with high-minded themes: Watch out. Consumers are paying even more attention than usual.
For one: Plan ways to handle customer concerns. Establish a thorough, step-by-step safety program for your restaurant.
So many brands claim to be the best in the world. Now, they need to demonstrate they aren't above us but are among us, the people of the world.
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