DATA
by Valerie Renda on Jan 31, 1:41 PM
Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources.
STRATEGY
by John Wells on Jan 30, 1:44 PM
Once separate, these forces now work in harmony to create personalized consumer experiences that resonate emotionally and deliver measurable business impact.
STRATEGY
by Patrick McKenna on Jan 29, 4:09 PM
Consider AI's impact on marketing, along with changes in SEO and user behavior.
CAUSE-RELATED
by Shahar Silbershatz on Jan 28, 4:06 PM
Businesses that embrace authenticity and willingness to take a stand on important issues could emerge as the true stewards of trust in the 21st century.
by Skyler Mattson on Jan 27, 1:19 PM
A year ago, research found that only 10% of companies were able to create value with generative AI -- which means 90% failed.
STRATEGY
by Bryan Karas on Jan 24, 2:10 PM
When you're confident you've maxed out efficiency on those channels, it's time to lay the groundwork for performance branding.
B2B
by Rebekah Thomas on Jan 23, 10:00 AM
Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.
by Megan Boveri on Jan 22, 11:55 AM
Now is the time to start planning for next year's big game.
ARTIFICIAL INTELLIGENCE
by Sam Lewis on Jan 21, 2:38 PM
AI is only as good as the data you feed it. While off-the-shelf models can produce impressive results, the secret behind ready-for-prime-time work is training.
STRATEGY
by Michael Baer on Jan 20, 10:38 AM
Alignment isn't a one-time fix you can achieve with a single meeting, model, or initiative. And it doesn't mean eliminating tension between the teams.