Toutiao's emergence as one of the most popular news sources in China provides enormous opportunities for marketers and media buyers.
Bad names can happen when companies get carried away being "kree8tiv."
Many experts say it's the cost of paid streaming services that are keeping many Hispanics engaged by user-generated content instead.
What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share?
Have specialty and ethnic CPG brands reached a peak in their growth across America's grocery stores? In my view, they are approaching maturity.
Building a cannabis brand requires more than just doing something different. It carries challenges other industries don't have to worry about.
Marketers must anticipate this change and adapt their efforts in order to be successful in a new digital reality.
Try the Killstorm instead: Ask people in the room to react to (or kill) a list of potential ideas.
When are travelers actually thinking about -- and, more importantly, booking -- trips? When should marketers be reaching them?
Here are ways to help identify whether you might be missing the mark with the largest ethnic minority in our country.