Business Roundtable said the purpose of corporations had changed from maximizing shareholder value to making the world a better place.
Today, CEOs need to understand the true value their companies bring to communities - and how to leverage that value to grab people's attention.
Lincoln's ability to embrace a team of diverse thinkers is consistent with our industry's shift to more multidisciplinary strategists to solve complex challenges.
Gen Z has stepped up in an unprecedented way as wavemakers in the activist space, from Greta Thunberg to Autumn Peltier.
Buyers and salespeople are influencers. So why aren't they treated as such and provided kits with more of a glam factor?
For one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive.
Innovation strategies of the past hold less sway for a company's ability to achieve relevance at scale to a marketplace of millions of individuals.
A recent sports fan study showed less than a third strongly agree that college athletes should be compensated for their participation in D-1 sports.
The general conception of Hispanics tends not to make any distinctions among countries of origin, making it easier to lump them under one generic umbrella.
One mistake: not measuring engagement as a KPI.