I've noticed there are three types of friends in a crisis. Each type sheds light on how brands should and should NOT act.
Memory and history confirm that brands that continued to advertise during crises fared better than brands that cut their marketing budgets.
Among the lessons: There are two kinds of staffers, those with kids and those without.
Proceed with caution, and be conscious of how your message might be received.
Among the biggest reason why: Economic anxieties are likely to persist for years.
Today's success isn't about a single role existing or not existing within a company.
How can marketers address the problem? Hispanics and African Americans earn less than non-Hispanic Whites with the same -- and often less -- education.
Gaming continues to expand globally as technology matures, while at the same time growing roots on a local basis to bring back social opportunities.
How Visit Tampa Bay developed an out-of-home campaign using cars wrapped in ad messages.
CONSUMER PACKAGED GOODS
Amazon's greatest strength isn't a traditional product category, but rather a type of product - utilitarian - that cuts across categories.