For one, micro-target niche audiences. And cut out the fat in media buying.

That's a big problem because the best work has always come from great partnerships and collaboration.

Embracing diversity fuels a more comprehensive decision-making process. It also provides brands with a wealth of insights into a variety of communities,

Success may often look like winning within a particular subsect, rather than across platforms.

People are buying more -- as long as it's a bargain.

Start by breaking down your data into categories, such as sales, marketing, and revenue; and budget and resource allocation.

Although the fashion-hotel connection is longstanding, hospitality companies continue to seek new ways to leverage it.

There's a lot more fundamental work to do with technology in order to get the basics right, like seamless ops integration and proper training for team members.

One question: Where do your customers go for information online?

Begin by taking inventory of all your marketing assets, then grouping each asset marked for conversion by audience, use case, and/or sub-brand.