For one, micro-target niche audiences. And cut out the fat in media buying.
That's a big problem because the best work has always come from great partnerships and collaboration.
Embracing diversity fuels a more comprehensive decision-making process. It also provides brands with a wealth of insights into a variety of communities,
Success may often look like winning within a particular subsect, rather than across platforms.
People are buying more -- as long as it's a bargain.
Start by breaking down your data into categories, such as sales, marketing, and revenue; and budget and resource allocation.
Although the fashion-hotel connection is longstanding, hospitality companies continue to seek new ways to leverage it.
There's a lot more fundamental work to do with technology in order to get the basics right, like seamless ops integration and proper training for team members.
One question: Where do your customers go for information online?
Begin by taking inventory of all your marketing assets, then grouping each asset marked for conversion by audience, use case, and/or sub-brand.