The "Shop" tab combines product listings from multiple retailers, giving users the freedom to browse a range of products and categories and shop without leaving TikTok.

A large percentage of RFPs are run internally to fuel immediate, targeted brand needs, and can function both as immediate hires and partner tryouts.

For one, there's diversity within the diversity. One size has never fit all.

With Gen Z hesitating to buy through social, how can brands make the most of social commerce?

For one, micro-target niche audiences. And cut out the fat in media buying.

Brands must adapt to changing work styles, or risk losing consumers (and employees) at the peak of their careers and earning potential.

Conversion tactics produce declining returns over time. Marketers need longer, fuller pipelines.

Traditional metrics like clicks and website visits just don't matter as much anymore. Instead, the priority needs to be on delivering precise information seamlessly.

Consumers will treasure brands that help them maintain their sanity while conquering endless to-do lists.

AI is empowering marketers to generate more meaningful data assets and uncover more distinctive insights.