• MULTICULTURAL
    3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'
    This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing.
  • ARTIFICIAL INTELLIGENCE
    Do You Really Need Artificial Intelligence? How To Decide
    Brands' objective should guide their AI journey -- and reveal whether they actually need AI or not.
  • DATA
    How Marketers Will Benefit From Data Transparency Label
    Data quality and integrity matters more than ever in an era of seemingly daily reports about unethical and questionable data use.
  • RETAIL
    Changing Face Of Retail Innovation In 2019
    Upcoming trends: Retail locations will function as an awareness, NOT purchase channel -- and will also focus on convenience.
  • STRATEGY
    5 Marketing Strategies To Start 2019 Right
    New and innovative formats are allowing brands to create stronger connections with their audiences. Here's how to use those formats in the new year.
  • 5 Brand-Safety Tips For Programmatic World
    Among the ways to ensure advertisement investments are more secure : Invest in private marketplaces, and create whitelists.
  • STRATEGY
    2018's Marketing Hits And Misses
    From IHOPs brief, less-than-memorable change to IHOB, to Adias' uplifting Boston Marathon videos, 2018 brought strong examples of marketing flops and triumphs.
  • STRATEGY
    In 2019, Expect More FoFO Folly From Brands
    Brand marketers suffer extensively and needlessly from FoFO: a fear of finding out what's wrong with them.
  • Dinner Is Served: How To Put Right Ads In Front Of QSR Customers
    Nowadays, the line separating grocery stores and restaurants is often blurred--which has left advertisers wondering: "How can I reach my target customer?"
  • STRATEGY
    Bridging The CMO/CFO Divide
    Marketing often has direct responsibility for revenue via ecommerce and overall customer experience. CMOs must focus on their relationship with CFOs.
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