This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing.
Brands' objective should guide their AI journey -- and reveal whether they actually need AI or not.
Data quality and integrity matters more than ever in an era of seemingly daily reports about unethical and questionable data use.
Upcoming trends: Retail locations will function as an awareness, NOT purchase channel -- and will also focus on convenience.
New and innovative formats are allowing brands to create stronger connections with their audiences. Here's how to use those formats in the new year.
Among the ways to ensure advertisement investments are more secure : Invest in private marketplaces, and create whitelists.
From IHOPs brief, less-than-memorable change to IHOB, to Adias' uplifting Boston Marathon videos, 2018 brought strong examples of marketing flops and triumphs.
Brand marketers suffer extensively and needlessly from FoFO: a fear of finding out what's wrong with them.
Nowadays, the line separating grocery stores and restaurants is often blurred--which has left advertisers wondering: "How can I reach my target customer?"
Marketing often has direct responsibility for revenue via ecommerce and overall customer experience. CMOs must focus on their relationship with CFOs.