by Mario Carrasco on Dec 31, 12:19 PM
This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing.
by Or Shani on Dec 31, 10:44 AM
Brands' objective should guide their AI journey -- and reveal whether they actually need AI or not.
by Leslie Price on Dec 28, 11:59 AM
Data quality and integrity matters more than ever in an era of seemingly daily reports about unethical and questionable data use.
by Brian Nguyen on Dec 27, 10:44 AM
Upcoming trends: Retail locations will function as an awareness, NOT purchase channel -- and will also focus on convenience.
by Ryan Christiansen on Dec 26, 12:25 PM
New and innovative formats are allowing brands to create stronger connections with their audiences. Here's how to use those formats in the new year.
by Sven Lubek on Dec 24, 2:15 PM
Among the ways to ensure advertisement investments are more secure : Invest in private marketplaces, and create whitelists.
by Henry C. Boyd III on Dec 21, 11:00 AM
From IHOPs brief, less-than-memorable change to IHOB, to Adias' uplifting Boston Marathon videos, 2018 brought strong examples of marketing flops and triumphs.
by Christina Beavis on Dec 21, 10:33 AM
Brand marketers suffer extensively and needlessly from FoFO: a fear of finding out what's wrong with them.
by Jason Spies on Dec 20, 1:25 PM
Nowadays, the line separating grocery stores and restaurants is often blurred--which has left advertisers wondering: "How can I reach my target customer?"
by Penny Wilson on Dec 20, 12:48 PM
Marketing often has direct responsibility for revenue via ecommerce and overall customer experience. CMOs must focus on their relationship with CFOs.