3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'
    This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing.
    Do You Really Need Artificial Intelligence? How To Decide
    Brands' objective should guide their AI journey -- and reveal whether they actually need AI or not.
  • DATA
    How Marketers Will Benefit From Data Transparency Label
    Data quality and integrity matters more than ever in an era of seemingly daily reports about unethical and questionable data use.
    Changing Face Of Retail Innovation In 2019
    Upcoming trends: Retail locations will function as an awareness, NOT purchase channel -- and will also focus on convenience.
    5 Marketing Strategies To Start 2019 Right
    New and innovative formats are allowing brands to create stronger connections with their audiences. Here's how to use those formats in the new year.
  • 5 Brand-Safety Tips For Programmatic World
    Among the ways to ensure advertisement investments are more secure : Invest in private marketplaces, and create whitelists.
    2018's Marketing Hits And Misses
    From IHOPs brief, less-than-memorable change to IHOB, to Adias' uplifting Boston Marathon videos, 2018 brought strong examples of marketing flops and triumphs.
    In 2019, Expect More FoFO Folly From Brands
    Brand marketers suffer extensively and needlessly from FoFO: a fear of finding out what's wrong with them.
  • Dinner Is Served: How To Put Right Ads In Front Of QSR Customers
    Nowadays, the line separating grocery stores and restaurants is often blurred--which has left advertisers wondering: "How can I reach my target customer?"
    Bridging The CMO/CFO Divide
    Marketing often has direct responsibility for revenue via ecommerce and overall customer experience. CMOs must focus on their relationship with CFOs.
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