One consideration: Context and culture are critical. While inequalities exist everywhere, their expression is contextual and often linked to culture.
Here's how to combat barriers between media and creative teams, between media performance and business results, and between brand and consumers.
Start thinking about your holiday marketing. Thirty-one percent of moms will begin their holiday shopping in August, followed by 35% starting in September. Only 5% will wait until December.
Sun is generally good for sales, but excessive heat is a wildcard. Any discomfort impairs consumers' ability to think, which could either lead to a pullback or impulse spending.
The old model of search is fragmenting and evolving. What does this mean for today's marketer?
For example: If the brand's owned channels aren't performing to their fullest, consumers directed from paid ads may click away in an instant.
Not jumping on the Pride Month bandwagon doesn't mean your organization isn't an ally. Support can -- and should -- happen year-round.
Here's how brands are forging ahead with blockchain to solve a host of headaches -- including assuring customers that the luxury goods they purchase are authentic.
Marketers need to grapple with three key issues: things ChatGPT can do better than humans, things humans can do better, and legal and ethical grey areas.
Brands are asking themselves how to strike a balance between supporting inclusivity, while avoiding the ire of right-wing groups and being pulled into the current war on woke.