Identifying the common needs among your prospects is the first step to achieving meaningful content personalization.

What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share?

Putting local activation in the playbook for scoring on the Super Bowl hype before game day is how CPG brands are winning the Super Bowl snacking occasion.

For example, CGI virtual influencers are becoming the norm.

For one, don't underestimate the groundwork.

Amazon's greatest strength isn't a traditional product category, but rather a type of product - utilitarian - that cuts across categories.

It's clear we're at a climate tipping point. What are some of the implications for youth marketers?

While podcasts are hot, understanding the important differences across listeners can make or break your podcast strategy.

Why are Hispanic marketing budget artificially lows? Marketers fail to account for the nature of influence and purchasing in a multigenerational family.

Here are some key characteristics of this cohort: Thrifting is a desirable form of shopping, and scents are key when choosing products.