• STRATEGY
    The Least-Common Denominator: How To Craft More Efficient Content Strategies
    Identifying the common needs among your prospects is the first step to achieving meaningful content personalization.
  • ECOMMERCE
    When Amazon Takes Over Your Brand: Strategies To Stand Out
    What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share?
  • CONSUMER PACKAGED GOODS
    Where The Big Marketing Game Is Really Played, And Won: Locally
    Putting local activation in the playbook for scoring on the Super Bowl hype before game day is how CPG brands are winning the Super Bowl snacking occasion.
  • STRATEGY
    6 Trends To Keep Advancing This Year
    For example, CGI virtual influencers are becoming the norm.
  • STRATEGY
    How To Avoid In-Housing Disaster
    For one, don't underestimate the groundwork.
  • CONSUMER PACKAGED GOODS
    Amazon's Biggest Strength: Utilitarian Products With Utilitarian Journeys
    Amazon's greatest strength isn't a traditional product category, but rather a type of product - utilitarian - that cuts across categories.
  • TEENS
    How To Join Teens In Going Green
    It's clear we're at a climate tipping point. What are some of the implications for youth marketers?
  • STRATEGY
    Podcasts Are The New Black, With Many Shades Of Grey Within
    While podcasts are hot, understanding the important differences across listeners can make or break your podcast strategy.
  • HISPANICS
    Marketers Are Missing The Bidirectional Toggle
    Why are Hispanic marketing budget artificially lows? Marketers fail to account for the nature of influence and purchasing in a multigenerational family.
  • GEN Z
    2020: Year Of The Gen Z Mom
    Here are some key characteristics of this cohort: Thrifting is a desirable form of shopping, and scents are key when choosing products.
« Previous Entries