CONSUMER PACKAGED GOODS
by Laura Gurski on Jan 17, 1:17 PM
Here are three ways beauty could help CPG companies navigate the road ahead.
TRAVEL
by Harvey Chipkin on Jan 16, 2:04 PM
Research showed travelers want to get a "real" feel for a destination, but not miss out on the must-sees, either.
SPORTS
by Jon Last on Jan 15, 1:07 PM
There's nothing wrong with initially seeking out the most aspirational fan desires, absent any parameters, as an entry ramp to inform the ultimate pragmatic solution.
STRATEGY
by Thomas Serrano on Jan 14, 2:24 PM
Successful events share two qualities, the two M's: being meaningful and memorable.
RESEARCH
by Mario Carrasco on Jan 13, 2:32 PM
Common market research missteps include using a DIY tool with a skewed convenience sample.
STRATEGY
by Diana Petre-Mag on Jan 10, 2:11 PM
Beauty brands can increase their chance of winning people over if they generate a product experience that people want to share.
TEENS
by Aaron Paquette on Jan 9, 10:56 AM
The two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers?
by Jordan Mitrik on Jan 8, 12:23 PM
Here are two of my favorites, why I believe they resonate, and what we can learn from them as digital marketers
STRATEGY
by Barry Lowenthal on Jan 7, 12:59 PM
Brands will recognize the importance of real-world experiences and events and their power to unite people, and reintroduce real connectivity.
GEN Z
by MichaĆ Borkowski on Jan 6, 1:13 PM
In a recent study from the National Retail Federation, nearly 90% of parents say their Gen Z kids influence household purchases.