CONSUMER PACKAGED GOODS
Here are three ways beauty could help CPG companies navigate the road ahead.
Research showed travelers want to get a "real" feel for a destination, but not miss out on the must-sees, either.
There's nothing wrong with initially seeking out the most aspirational fan desires, absent any parameters, as an entry ramp to inform the ultimate pragmatic solution.
Successful events share two qualities, the two M's: being meaningful and memorable.
Common market research missteps include using a DIY tool with a skewed convenience sample.
Beauty brands can increase their chance of winning people over if they generate a product experience that people want to share.
The two big winners in the Iowa Caucus will probably be in their late seventies. What are the implications for brand marketers?
Here are two of my favorites, why I believe they resonate, and what we can learn from them as digital marketers
Brands will recognize the importance of real-world experiences and events and their power to unite people, and reintroduce real connectivity.
In a recent study from the National Retail Federation, nearly 90% of parents say their Gen Z kids influence household purchases.