Recent innovations from tech giants, while offering some benefits, have resulted in less control for advertisers over consumer data, campaign tactics and more.

It's still extremely important to build awareness and consideration before conversion, so here are ways to make consumers fall in love with your brand.

There is a significant awakening happening in accessible travel, with more companies publishing their accessible rooms online. But follow-through is often lacking.

The past decade has seen the law nose its way into the ad world. Perhaps the biggest driver is the industry's embrace of digital and data-based advertising.

As consumers increasingly show their preferences for social media-driven marketing, brands are faced with creative opportunities pitted against scale and reach.

At the core of the ongoing conversation about AI in marketing is the nuanced way people perceive AI-generated content, a strong determinant of how it will be used.

What would happen if a brand mascot were to deviate from the usual friendly, optimistic script? Like Quiznos' visually jarring Spongmonkeys?

Start by breaking down your data into categories, such as sales, marketing, and budget and resource allocation.

From the DunKings to why the State Farm commercial with Arnold Schwarzenegger "was the most structurally sound use of comedic storytelling."

For one, research how your audience uses each channel. Are they active on Instagram, seeking ways to connect with others or to find inspiration?