Start by breaking down your data into categories, such as sales, marketing, and budget and resource allocation.

Consumers are tired of advertisements, and a study found that 96% don't trust ads. However, UGC is often not initially received as an ad but as value-added content.

Creative quality still matters most. So lean into it, especially with younger consumers like Gen Z who are open to ads. Tailor creative to their preferences.

OK, email never really went away. But email newsletters hold special marketing promise because they offer true access to guaranteed consumer attention.

With Gen Z hesitating to buy through social, how can brands make the most of social commerce?

One male rocker/rapper has found a way to make news and inspire smiles with an ingenious cross-promotion celebrating three things Texans love.

Think of your brand awareness strategy as always on, with key campaigns activated throughout the year. If one doesn't succeed, forge ahead with a deeper ability to pivot.

That's a big problem because the best work has always come from great partnerships and collaboration.

It may be time to step up technology not only for the sake of efficiency and costs, but as a way to appeal to potential customers.

For one example: On social, creators are creative directors who authentically speak to how they use and appreciate the product.