Aspirational lifestyle marketing is essentially a negative psychological tactic that may have finally run its course.

Creators who have defined the space are giving marketers a refreshed perspective on what the future of influencer marketing could look like.

No longer are you just reaching consumers as frequently as you possibly can because you can. You are doing it in a conscious way.

Reimaging marketing personas through a cultural lens ensures the inclusion of contextual factors that influence the buyer.

Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations.

Shift to ecommerce is accelerating substantially; consumers are also switching to omnichannel services like digital chat and virtual consultations.

Brands that are not actively working to evolve how they respond to the changing needs of consumers will be left behind.

There's a surprising market that's mastered the formula for creating compelling campaigns: China.

As advertisers begin to move larger amounts of budget from linear into OTT, they need a way to reconcile spot value between these two systems.

Last August Hyatt launched a hotel "workcation" package, Work from Hyatt.