Brands now have the ability to truly connect with their audiences --- anywhere and any time --- without formality or pretense.
Targeting is now the hands of the machines -- which can find users faster and more accurately than marketers, who have other jobs to do.
Teams win championships, not media stars. But too many continue to embrace a lazy narrative that revolves around a cult of personality.
Ninety-two percent of young adults said they are more self-aware, notably when it comes to mental health.
The Olympics is a global stage equipped for global impact. Can you responsibly take on that challenge and deliver a message beyond the brand?
Solo acts rule today -- Beyonce rather than the Beatles -- because they offer a distinct, omnichannel brand identity.
Storytelling is an incredibly powerful tool for creating emotional connections, and websites are an incredibly powerful tool to tell stories.
For one: Make interactive elements and text large enough.
A new language is emerging online to address ambiguity in online communication: tone indicators.
Success depends on three important factors -- including data-driven planning.