by Kapono Chung on Apr 30, 4:11 PM
Aspirational lifestyle marketing is essentially a negative psychological tactic that may have finally run its course.
by Hayley Truncali on Apr 29, 11:24 AM
Creators who have defined the space are giving marketers a refreshed perspective on what the future of influencer marketing could look like.
by Erica Schmidt on Apr 28, 10:00 AM
No longer are you just reaching consumers as frequently as you possibly can because you can. You are doing it in a conscious way.
by Mario Carrasco on Apr 27, 1:20 PM
Reimaging marketing personas through a cultural lens ensures the inclusion of contextual factors that influence the buyer.
by Kim Lawton on Apr 26, 2:53 PM
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations.
by Laura Gurski on Apr 23, 1:44 PM
Shift to ecommerce is accelerating substantially; consumers are also switching to omnichannel services like digital chat and virtual consultations.
by Melissa Tischler on Apr 22, 1:19 PM
Brands that are not actively working to evolve how they respond to the changing needs of consumers will be left behind.
by Nicole Zhao on Apr 21, 3:00 PM
There's a surprising market that's mastered the formula for creating compelling campaigns: China.
by James Flynn on Apr 20, 3:25 PM
As advertisers begin to move larger amounts of budget from linear into OTT, they need a way to reconcile spot value between these two systems.
by Harvey Chipkin on Apr 19, 12:27 PM
Last August Hyatt launched a hotel "workcation" package, Work from Hyatt.