For one, ask "Does our brand strategy reflect our business strategy?"

To create worthwhile experiences, today's brands have to navigate a new era of excess post-pandemic.

This was a trend we were already seeing, but with the COVID-19 outbreak, it has accelerated.

The move from perfect models to real people woke us all up from our idyllic retouched dream, questioning why we found reality so repulsive in the first place.

Whether it's a larger-than-life commercial character or a mascot, personification can entertain, but it's most valuable in helping consumers relate to a brand.

Will your brand live up to the expectations of consumers, two-thirds of whom now prefer environmentally responsible products?

An affinity for video games will likely stay with Gen Z consumers as they age and challenge the dominance of TV/OTT as the primary form of entertainment.

With campaigns starting at $50 per day, it's accessible for most marketers.

Is the U.S. now on the same track as a market like Japan, with a shrinking population and inverted population pyramid?

Are brands ready to enact evergreen LGTBQ+ strategies and meaningfully connect with a community wielding an estimated global spending power of $3.7 trillion?