by David Berne on Oct 31, 1:37 PM
Winning candidates will be successful at demonstrating (or at least feigning) empathy for their constituents -- a good lesson for marketers.
by Evan Rutchik on Oct 31, 12:58 PM
In order to develop consumer relationships through mobile, marketers must keep three factors in mind: channel, intent and consent.
by Jennifer Vickery on Oct 30, 1:50 PM
Have clear metrics; listen to your CMO -- these are among the tips to make your marketing program turnover-proof.
by Scott Swanson on Oct 30, 1:21 PM
Though the pressure to personalize marketing is increasing across all channels, marketers are missing a roadmap for success.
by Wes MacLaggan on Oct 29, 1:19 PM
If you are running paid advertising campaigns on Google Ads, the benefits are clear: speeded-up landing page load times.
by Alex Vratskides on Oct 29, 1:14 PM
AI is enabling marketers to be more accountable for their creative work, helping us test and compare copy and design choices.
by Grant Polachek on Oct 26, 1:59 PM
A name should appeal to your specific audience and help you succeed. Bad ones can drive customers away.
by Diaz Nesamoney on Oct 26, 1:43 PM
While many in the industry worry that this year's data-privacy reckoning will harm the business, the truth is, it will actually make it stronger.
by Priya Mony on Oct 25, 1:36 PM
Complement your in-store marketing plan with a strong digital strategy that encourages lapsed customers to complete a purchase and drives brand awareness.
by on Oct 25, 1:15 PM
Multiple research studies have shown that improved personalization can boost return on marketing spend by as much as 70%.