Winning candidates will be successful at demonstrating (or at least feigning) empathy for their constituents -- a good lesson for marketers.

In order to develop consumer relationships through mobile, marketers must keep three factors in mind: channel, intent and consent.

Have clear metrics; listen to your CMO -- these are among the tips to make your marketing program turnover-proof.

Though the pressure to personalize marketing is increasing across all channels, marketers are missing a roadmap for success.

If you are running paid advertising campaigns on Google Ads, the benefits are clear: speeded-up landing page load times.

AI is enabling marketers to be more accountable for their creative work, helping us test and compare copy and design choices.

A name should appeal to your specific audience and help you succeed. Bad ones can drive customers away.

While many in the industry worry that this year's data-privacy reckoning will harm the business, the truth is, it will actually make it stronger.

Complement your in-store marketing plan with a strong digital strategy that encourages lapsed customers to complete a purchase and drives brand awareness.

Multiple research studies have shown that improved personalization can boost return on marketing spend by as much as 70%.