Mediapsssst
The Cohort was formed two years ago during the first Summit For Democracy, convened by the Biden administration. WPP's announcement is timed to the second gathering of the Summit later … Read the whole story
The foundation worked with Wunderman Thompson, Mindshare, Weber Shandwick and influencer shop Noun to create #StandUpToJewishHate. Read the whole story
- COMMENTARY
We're months into the AI hype cycle, now past the PR-worthy "firsts." The question is: What's next? Read the whole story
WPP is on a shopping spree for influencer agencies. Just a week after announcing a deal to acquire global influencer shop Goat, the holding … Read the whole story
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator. Read the whole story
The two-year campaign asks viewers to "shop like their lives depend on it." Read the whole story
