by Fern Siegel
The integrated marketing push targets key cities and early-career medical pros. Read the whole story
by Fern Siegel
This is the agency second collaboration with the client. Read the whole story
by Joe Mandese
She succeeds Robyn Freye, who left earlier this year to become president and chief growth officer of CourtAvenue. Read the whole story
by Joe Mandese
"Lasting transformation requires the right culture and operational mindset," WPP CTO Anne-Isabelle Choueiri states. Read the whole story
by Fern Siegel
The spots introduce Ted, the telecom's new brand ambassador. Read the whole story
by Fern Siegel
The mission is to enhance Volkswagen's digital presence as a desirable brand. Read the whole story
by Fern Siegel
The united agencies charge: We outsmart, outpace and outdo. Read the whole story
COMMENTARY
by Joe Mandese
It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in five … Read the whole story
by Laurie Sullivan
Podean, a large independent global agency focused on helping brands expand internationally across marketplaces, acquired Amerge, an Amazon Ads expert. Read the whole story
by Tanya Gazdik
"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
AI use is growing, particularly for email personalization and sequencing, Outcomes Rocket reports. Read the whole story