The Cohort was formed two years ago during the first Summit For Democracy, convened by the Biden administration. WPP's announcement is timed to the second gathering of the Summit later … Read the whole story
The foundation worked with Wunderman Thompson, Mindshare, Weber Shandwick and influencer shop Noun to create #StandUpToJewishHate. Read the whole story
We're months into the AI hype cycle, now past the PR-worthy "firsts." The question is: What's next? Read the whole story
WPP is on a shopping spree for influencer agencies. Just a week after announcing a deal to acquire global influencer shop Goat, the holding … Read the whole story
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator. Read the whole story
The two-year campaign asks viewers to "shop like their lives depend on it." Read the whole story