by Joe Mandese
"Clients ultimately care about the quality, impact and performance of the work - not how many people or hours were required to produce it," … Read the whole story
by Steve McClellan
Serviceplan's Mediaplus will handle media duties and Gut has been selected for creative chores with both appointments starting Oct. 1. Read the whole story
by Richard Whitman, Columnist
Culturally speaking, the Boston accent punches way above its weight, and the PR portion of the campaign has taken advantage of that, gathering 7 … Read the whole story
by Steve McClellan
The award honors a public figure outside the industry whose work has shaped how brands advertise, market, and reach new audiences. Read the whole story
by Fern Siegel
The advertising often foreshadows significant cultural moments. Read the whole story
by Fern Siegel
Before this he held leadership posts at David, Ogilvy, AKQA and Gut. Read the whole story
by Sarah Mahoney
A new flurry of forecasts finds people will protect holiday budgets by cutting other spending - even groceries and healthcare. Read the whole story
COMMENTARY
by Joe Mandese
Of all the self-aggrandizing things Trump has used our taxpayer dollars for, a paid ad calling on us to "love" him is the last … Read the whole story
by Steve McClellan
According to the companies, the main goal is to help brands shift ad budgets toward the campaigns that are generating the best returns. Read the whole story
by Wendy Davis
Online impersonation scams "have been amplified by search engine, social media, and other digital marketplace platforms that profit from optimizing online ads for third … Read the whole story
by Rob Williams
Everybody agrees AI saves time. Agencies believe the saved time should cost clients more. Read the whole story
by Fern Siegel
He will lead creative across the agency's U.S. and European operations. Read the whole story
by Fern Siegel
The incumbent won the competitive pitch. The UK railway will be re-nationalized in December. Read the whole story
by Steve McClellan
Earlier this year it hired its first Chief Creative Officer Gil Muinos who was previously with Colle McVoy. Now the agency is bulking up … Read the whole story
by Steve McClellan
Rather than dwell on the horrors and immediate needs of displacement, the campaign focuses on the skills, ambitions and futures refugees can still build … Read the whole story
by Joe Mandese
The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-ins with multi-billion dollar franchises like "Attack … Read the whole story