by Fern Siegel
By combining media, creative expertise, the pair aim to increase brand performance. Read the whole story
by Fern Siegel
Ed Hallam takes reins as executive creative director. Read the whole story
by Steve McClellan
As part of the recognition the 2026 Festival (June 22-26) will feature French creative showcases, celebratory events, dedicated stage talks and French-led activations. Read the whole story
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by Steve McClellan
The makeover comes after five decades of serving local and national advertisers in the Midwest and beyond. Read the whole story
by Tanya Gazdik
Copenhagen is experiencing a surge in transatlantic travel despite political tensions between the U.S. and Denmark. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Editor Ken Fisher calls the incident a "serious failure of our standards." Read the whole story
by Steve McClellan
The appointment is part of a broader restructuring of Attivo's U.S. leadership team. The firm also said it would be unveiling soon a new … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Toyota's marketing has been a major contributor to its success globally and particularly in the U.S., says AMCI's Ian Beavis. Read the whole story
COMMENTARY
by Joe Mandese
The just ratified ethical standards serve both influencers and marketers alike. Watch my interview with the IAE's Anne McAlister and Andrew Susman to find … Read the whole story
COMMENTARY
by Sam Fellows
Forecasting and scenario planning will become embedded as standard components of every serious MMM program. Read the whole story
by Fern Siegel
The year-long effort targets fans across digital platforms and match-day experiences. Read the whole story
by Fern Siegel
Aimee Gerry and Eric Morse help brands maximize their advertising impact. Read the whole story
by Fern Siegel
Visa aligns with the human journey of athletes. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
ChatGPT told me, in plain language, that Sora 2 "makes reality optional at scale"-that it's "a solvent that dissolves trust quietly." Read the whole story
COMMENTARY
by Dave Snyder, Op-Ed Contributor
The future doesn't belong to the loudest brand or the cleverest algorithm. It belongs to the companies and creators who can grow without poisoning … Read the whole story