by Steve McClellan
The podcast is called gay-i and debuts on Bubbler Podcast Network, co-founded by Gayle Troberman and David Alberts (Grey, BBDO, Mojo) and which debuted … Read the whole story
COMMENTARY
by Michele Harrison, Op-Ed Contributor
Ninety-six percent of advertisers now know what principal media is. Ninety percent are uncertain whether agency recommendations for it serve their interests. Read the whole story
COMMENTARY
by Liz Aviles, Op-Ed Contributor
Beyond short-term lift, retailers are deliberately using tentpole events to shape future shopping behavior, turning what used to be promotional spikes into recurring relationship-building … Read the whole story
by Fern Siegel
He will also oversee team culture, talent development and financial performance. Read the whole story
by Fern Siegel
Three 30-second spots illustrate customer pleasure. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
McDonald's is actually opening new stores in war zones of the largest and most horrific war that Europe has seen in 80 years. Read the whole story
by Sarah Mahoney
The collaboration debuts as both brands navigate big changes, including surging revenues, a C-suite shakeup, and yes, a government raid. Read the whole story
by Steve McClellan
Her career spanned top public relations posts at Benton & Bowles, Wells Rich Greene, Grey Global Group, FCB, and the media agency MPG. Read the whole story
by Rob Williams
Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized. Read the whole story
by Steve McClellan
Part of WPP's broader production division with about 50 creative technologists, the new studio specializes in generative and agentic AI, gaming, immersive experiences and … Read the whole story
by Fern Siegel
The ad drives home a key point - jobs need people as much as people need jobs. Read the whole story
by Fern Siegel
Retail media has become one of the biggest forces shaping marketing. Read the whole story
COMMENTARY
by Joe Mandese
The long-time Horizon Media digital chief's next new gig is Chief Strategy Officer of Media Consulting Group, which has some unique, and differentiated ways … Read the whole story
by Steve McClellan
Billed as the firm's first mid-funnel marketing campaign, it targets procurement teams with the message, "Amazon Business, your partner for smart business buying." Read the whole story
by Joe Mandese
Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings. Read the whole story