Navigating the Amazon Ecosystem

Amazon's media business has evolved and grown at breakneck speed, and whether it's a new UI or unveiling different ad types, the only thing that stays the same with Amazon is that it's constantly changing. By sharing experiences, lessons learned, and best practices from across PMG’s team of Amazon advertisers, we’ve provided a roadmap for marketers on how to work their way through the labyrinth of Amazon’s advertising services — from headline search ads to brand stores’ best practices, tips for the holiday season, and the specifics on Amazon’s attribution windows and API integration.


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Bridge the Gap between TV and Digital

Bridge the Gap between TV and Digital
 
Read our whitepaper to learn:
  • How Cast can help you connect new digital media to traditional TV ads in your campaigns
  • Why increasing the connectivity of your channels will lead to a virtuous cycle of value
  • How an American department store reached their audience with connected TV and digital ads
 


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Here's How To Be Your Own Netflix

Netflix will spend $8 billion on content this year… but that’s not what sets them apart in the content arms race.

 

Their secret weapon is a connected supply chain that lets them create content faster, target local and niche markets, understand who engages with what shows, and eliminate the day-to-day hangups that slow down so many others.

 

The Timeshas just published “How Content Producers Can Be Their Own Netflix,” our contribution to Raconteur’s Future of Media and Entertainmentreport



Read it and see how Netflix keeps beating the competition.


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Relevance is Everything: Personalizing Ads Based on Location and Purchase Behavior Can Boost ROAS 4X

According to eMarketer, over half of U.S. companies use some form of multi-channel attribution to measure campaigns, but only 8 percent of client-side marketers have combined customer data from multiple databases. The pressure on marketers to justify their marketing spend is increasing, and attribution modeling is becoming a higher priority.

Unfortunately, current attribution models aren’t able to provide a full view of the online and offline purchase journey.

This white paper from IRI explores the various types of attribution models available in the market and demonstrates why a hybrid cross-channel multi-touch attribution model is the ideal approach for today’s CPG marketers.

 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012