Driving effective customer acquisition at scale can make a huge impact on bottom line, not just marketing KPIs. The report present results of the annual survey on Digital Marketing Trends in E-commerce as well as testimonials to drive effective customer acquisition. The survey shows brands are increasing their digital marketing budgets, allocating funds for customer acquisition, and finding success with email and social media marketing. Also included is an exclusive interview with Rokt Chief Commercial Officer, Elizabeth Buchanan, about customer acquisition that prepares brands for the future, as well as DSW’s strategy overhaul during the pandemic from CMO Amy Stevenson. Download to read more now!

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In the last 20 years, digital has uprooted just about every part of marketing, with perhaps one exception: the idea of the target market. 

As our understanding of consumer behavior and data science continues to advance exponentially, we have the opportunity to re-think old targeting paradigms. The idea of limiting an audience based on segmentation is outdated in a world where behavioral targeting, data science and machine learning can deliver relevant messages to multiple segments simultaneously.

The future lies with reverse segmentation - flipping segmentation on its head to target all receptive prospects in order to drive exponential growth potential.

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“The State of Ecommerce 2021” is a landmark study by Catalyst and Kantar that guides brands’ omnichannel commerce efforts as they navigate an increasingly complex ecommerce and retail media landscape. The research includes perspectives from shoppers, marketers, retailers, and partners that reflect and address the opportunities and challenges of the industry going into 2021. The report is based on two surveys of marketers and consumers, including 500 online shoppers and over 200 industry professionals. The research was informed by approximately two dozen qualitative interviews from experts including L’Oréal, Colgate-Palmolive, Georgia-Pacific, Seagate, GSK, Dorel Juvenile, Google, Walmart Media Group, Pinterest, Instacart, and more.

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Affiliate marketing can be a powerful addition to any company’s marketing program. However, like any marketing channel, it presents challenges. 

OPTIZMO teamed up with performance marketing software provider, CAKE, to write this guide which helps companies overcome challenges to their brand integrity that can arise when leveraging affiliates and other third-party partners within their marketing programs.

The guide covers 6 common pitfalls advertisers need to avoid when building affiliate marketing programs and provides strategies and tactics to address them. It should be useful for any company currently engaged in affiliate marketing or considering adding this channel to its marketing strategy.

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