How to Start Advertising on Connected TV

This month marks the first part in our five-part content series, where you'll get better acquainted with the world of Connected TV advertising—and what the biggest screen in the house can do for your brand.

After all, the numbers don’t lie. There are 190 million Connected TV viewers today, and that number will only continue to rise. So the question is… are your ads ready to meet them? Download our guide to see what it takes to get your ads on Connected TV, and why it’s an opportunity you don’t want to miss.

You’ll learn: 
  • Stats and trends that make the case for Connected TV advertising
  • The variety and impact of performance metrics and KPIs driven by Connected TV
  • Creative requirements and best practices to help you succeed


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Top 5 Strategic Advantages for Outsourcing Ad Operations

As we approach the end of calendar year 2022, digital publishers are facing a rising tide of economic uncertainty amidst a paucity of skilled and available ad operations resources. With the Fed continuing its rate hiking policy to combat levels of inflation not seen since the 1980s, publishers of all sizes are starting to feel the impact of higher operating costs. Coupled with consensus among many economists that the economy is headed toward recession in 2023 – which could negatively impact advertiser ad spend – along with new data privacy regulations that are slated to take effect in certain states on New Year’s Day 2023, it is absolutely imperative for publishers to think strategically about how they will navigate this uncharted territory.

This white paper will discuss the strategic advantages that publishers can achieve by partnering with the right outsourced ad operations provider.


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Get Smart on Sustainability: OpenX eBook

Sustainability was a big topic during Advertising Week, but what exactly does everything mean?
Gain insight, knowledge and confidence with this new sustainability ebook from OpenX:
- Glossary of the major terms
- Explanation of different approaches
- Overview of what everyone is doing today
Designed to make you smart fast - this handy resource will give you what you need to get on your way to real sustainability.
Ask better questions, make better decisions, see the results. 


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Achieving Goals with Ad Ops Strategy

For digital publishers whose businesses depend heavily on advertising revenue, accessing and managing a state-of-the-art ad server can be a challenging, time consuming, and expensive endeavor if not handled properly. Executive teams and decision makers must understand their goals as an organization and then ask themselves how their ad ops strategy will support those goals.

This whitepaper will provide information for executive teams and decision makers to refer to when evaluating their ad ops strategy.

Critical Questions for Executive Teams

  • Which ad server will support our multi-channel sales efforts?
  • Who can we trust to help us properly implement, manage, and support the ad server?
  • What else can we do to generate cost-effective ad revenue?
  • How can we streamline our ad operations to be more efficient?

 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012