This report provides detailed insight into industry-by-industry benchmarks and “best practices” that allow podcast advertisers to more accurately analyze the effectiveness of their podcast and other multichannel marketing campaigns. Claritas analyzed 158+ Podcast campaigns across multiple industries and found lift rates significantly exceeded those of other channels, some industries by upwards of 79%. With Podcast advertising expected to exceed $1 Billion in 2021, it’s critical marketers achieve ROI transparency. 

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How well do your email campaigns stack up when it comes to attracting new customers and prospects?

Acquisition email campaigns are a great way to reach new customers. But many marketers have traditionally shied away from these campaigns, often due to concerns about privacy, spam or the validity of email prospect lists. The reality is that an acquisition email campaign can be fast, painless and very profitable – if you choose the right partner. Of course, it also helps to know a few other rules for success. In this report, Claritas unveils a series of tips and best practices from over 300 acquisition email campaigns across multiple industries.

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Undertone is the recognized leader in bringing a creative lift and memorable impact to rich media. Interactive CTV (iCTV) is a natural extension for them - bringing their creative capabilities to the biggest screen in the consumer's household. With interactivity marked by creative vision,” welcome intrusions” will become a part of every family's viewing experience. Check out this insightful paper on the iCTV landscape from Undertone’s President, Dan Aks to find out how to bring your creative to life and make an impact, bigger than ever before.

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