|Why ROAS is a BFD.|
Get the industry's first mobile benchmarks report exclusively on CPG campaign performance. With mobile getting double the dollars of desktop, it's never been more important to see how your ROAS measures up. Download the latest version of our exclusive report comparing the measured sales effect of 248 mobile campaigns by 138 different brands
|Broadcast to Narrowcast: How to reach today's TV viewer|
Consumers are changing the ways they’re watching TV, using multiple devices and taking advantage of different viewing programs.
As the ways that consumers engage with television changes, brands must modify their marketing strategies to ensure they continue to reach their target audiences. Brands should also be aware of the new opportunities that the evolving state of TV viewership provides them to expand their reach and find new audiences.
This report provides an analysis of the current state of TV viewership in the US, outlines how different segments watch TV, offers a defense of traditional TV advertising, and explores how people choose which programs to watch.
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