Have you heard? TV is changing. And it’s changing fast. Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and  strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually Connect TV ad spend back to sales. Download dataxu’s Advanced TV whitepaper which covers the differences between Connected TV, Addressable TV, and Programmatic Linear, four example use cases for Advanced TV to put into action now and the broad reach of Advanced TV formats across the globe.

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According to eMarketer, over half of U.S. companies use some form of multi-channel attribution to measure campaigns, but only 8 percent of client-side marketers have combined customer data from multiple databases. The pressure on marketers to justify their marketing spend is increasing, and attribution modeling is becoming a higher priority.

Unfortunately, current attribution models aren’t able to provide a full view of the online and offline purchase journey.

This white paper from IRI explores the various types of attribution models available in the market and demonstrates why a hybrid cross-channel multi-touch attribution model is the ideal approach for today’s CPG marketers.

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Marketplaces are having a leapfrog moment. Analysts predict that marketplaces around the world will account for 40% of the global online retail market by 2020. 

The potential for growth and diversity in digital marketplaces is outpacing traditional e-commerce in every respect. This white paper will show you the state of marketplaces in general, strategic goals for 2019, and areas of investment. The vertical markets covered in this research are:

         ·      Transportation

         ·      Classifieds

         ·      Property portals 

         ·      Consumer services 

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