|Reach Over 2.5 Billion of the World's Marketable Consumers|
We live in a world where globalization and internet adoption provides new opportunities to reach and engage consumers everywhere via new digital platforms.
Global brands naturally want to take advantage of this borderless digital world to deliver great customer experiences in key markets. But acquiring and activating consumer data globally has been extremely challenging due to various complexities, such as:
• Differences in the availability and granularity of data by country
• Divergence in the rules around data collection, use and sharing on a country-by-country basis
• Inability to resolve identities across digital and offline channels, and
• Limitations around how data can be integrated into publishers or platforms
To overcome these challenges, a brand needs to expend valuable time and effort to learn what data is available in each country, how that data can be used from a privacy perspective, contracting and purchasing the data, and figuring out how to activate data across digital channels.