The Content Wrangler’s Guide to Creative Harmony

Elevate your brand with better file organization, sharing, and analytic

Widen created this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Filled with tips, success stories, and even assessments to help you determine your organization’s current “creative harmony” status, this guide introduces you to the world of digital asset management (DAM) and what it can do for you.

 


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Marketing Intelligence

How to Convert Data into Meaningful, Business-Critical Action

The amount of data being created and collected continues to explode, increasing at exponential rates. This data gives marketers the ability to track consumers, predict outcomes, and react accordingly: in theory, right message, right person, right time. Marketing Intelligence is the information needed to drive business outcomes, elevating insights to fuel brand strategy, rather than just optimize tactics. In this white paper, you will learn:
  • What Marketing Intelligence is
  • Why it matters to your brand
  • How it helps empowers marketers to go from data to insight to business-critical action
  • How marketers can think about shifting from traditional KPIs to creating business outcomes


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The Better Way To Engage

Your customers don’t stand still, and neither should your insights. A 360-degree view helps to engage customers in the right way, which is important because personalization does matter. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, according to Forrester.

The ultimate goal is to get to know the customer and provide a full experience (marketing, buying, and ownership) that’s personally tailored to them. Moving toward effective personalization is a long-term investment, but today’s customers expect it.

See how to put audience data to work at: “Effective Personalization in a Real-Time World”

 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012