This report provides detailed insight into industry-by-industry benchmarks and “best practices” that allow podcast advertisers to more accurately analyze the effectiveness of their podcast and other multichannel marketing campaigns. Claritas analyzed 158+ Podcast campaigns across multiple industries and found lift rates significantly exceeded those of other channels, some industries by upwards of 79%. With Podcast advertising expected to exceed $1 Billion in 2021, it’s critical marketers achieve ROI transparency. 

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