|Advanced TV: Transform Your TV Buying|
Have you heard? TV is changing. And it’s changing fast. Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually Connect TV ad spend back to sales. Download dataxu’s Advanced TV whitepaper which covers the differences between Connected TV, Addressable TV, and Programmatic Linear, four example use cases for Advanced TV to put into action now and the broad reach of Advanced TV formats across the globe.
|Bridge the Gap between TV and Digital|
Bridge the Gap between TV and Digital
Read our whitepaper to learn:
- How Cast can help you connect new digital media to traditional TV ads in your campaigns
- Why increasing the connectivity of your channels will lead to a virtuous cycle of value
- How an American department store reached their audience with connected TV and digital ads
|Relevance is Everything: Personalizing Ads Based on Location and Purchase Behavior Can Boost ROAS 4X|
According to eMarketer, over half of U.S. companies use some form of multi-channel attribution to measure campaigns, but only 8 percent of client-side marketers have combined customer data from multiple databases. The pressure on marketers to justify their marketing spend is increasing, and attribution modeling is becoming a higher priority.
Unfortunately, current attribution models aren’t able to provide a full view of the online and offline purchase journey.
This white paper from IRI explores the various types of attribution models available in the market and demonstrates why a hybrid cross-channel multi-touch attribution model is the ideal approach for today’s CPG marketers.
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