|The Next Generation of Cross-Media Measurement|
It is no revelation that brands spend advertising budgets across multiple channels and therefore want to understand the effectiveness of that cross-media spend. They need to assess the total effect that different combinations of exposure within and across these channels have on perceptions and brand metrics like awareness, consideration, and intent. It's therefore imperative that ad measurement providers, like Research Now SSI, keep up with the increased fragmentation of media consumption and availability of content to set the pace and test new hybrid approaches to deliver true cross-media ad effectiveness.
|Digital Ad Intelligence for Brands|
Branding and advertising are Competitive. And your Competitors aren’t just launching
new ad creatives for the fun of it. (Though, let’s face it. It is fun!) They are debuting new products, launching offers & promotions, and testing new messages. In short, they are Competing to Beat You. Savvy brands use Digital Ad Intel to retake the competitive advantage. This e-book from Pathmatics surveys a number of use cases for digital ad intelligence in Brand Management. Should you be using digital ad intelligence? Find out.
|B2B Advertising & Marketing Outlook|
In this white paper, you will see how programmatic media buying has become the standard for B2B Marketers and why B2B programmatic spending will grow significantly in 2018. You will also see how brand safety and viewability are still top of mind for B2B marketers, how data-driven marketing still remains a big opportunity, and much more. Download the white paper to learn more.
|Relevance is Everything: Personalizing Ads Based on Location and Purchase Behavior Can Boost ROAS 4X|
The consumer path to purchase is forever evolving, becoming more convoluted as shoppers divide their shopping experience between the digital and physical world. Shoppers are now making discoveries and decisions outside the store on a multitude of channels and platforms, making it extremely difficult for marketers to deliver the right message to the right person at the right time and place. By connecting location and purchase data, marketers can gain valuable insights that will help guide the consumer along the path to purchase, engaging selectively to influence without overburdening.
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