How the 2020 Pandemic Changed Email

The 2020 pandemic has given us valuable insights into how companies use email to reach consumers, and how they respond during uncertain times. Data shows that email volumes skyrocketed, trap hits flared, and subscriber engagement increased. In Disruption: How the 2020 Pandemic Changed Email, Validity takes a closer look at the data to identify trends and offer actionable insights to help email marketers create a blueprint for the future. 


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The Fundamentals of Email Marketing

Your go-to guide for all things email. 

Brush up on email best practices to maximize the effectiveness of your email program.  The Fundamentals of Email Marketing Guide by Validity will walk you through how to create successful email program, including how to improve inbox placement and increase your ROI from this complex but effective channel.  

Get the guide here.


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Does Online Shopping Help Local Television Stations and Viewers?

America’s media consumers appetite for content that helps them discover and save on useful products is insatiable. One historical strength of television has been its research and reporting of consumer information. Today, e-commerce makes up over 15% of the $5 trillion U.S. retail market.  If Local TV seeks to capture their share of this much-needed revenue, how can they do it the right way? This white paper, commissioned by Cox Media Group and authored by two distinguished industry veterans, offers that Local TV can capture this new revenue stream if they follow ethical and regulatory standards.


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