|Advanced TV: Transform Your TV Buying|
Have you heard? TV is changing. And it’s changing fast. Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually Connect TV ad spend back to sales. Download dataxu’s Advanced TV whitepaper which covers the differences between Connected TV, Addressable TV, and Programmatic Linear, four example use cases for Advanced TV to put into action now and the broad reach of Advanced TV formats across the globe.
|The State (and Future) of Digital Marketplaces|
Marketplaces are having a leapfrog moment. Analysts predict that marketplaces around the world will account for 40% of the global online retail market by 2020.
The potential for growth and diversity in digital marketplaces is outpacing traditional e-commerce in every respect. This white paper will show you the state of marketplaces in general, strategic goals for 2019, and areas of investment. The vertical markets covered in this research are:
· Property portals
· Consumer services
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