The NFL great, a longtime pitchman for the brand, offers such services as haircare tips and tricks, video unboxing, and extremely dramatic voiceover work. ...

National TV ads were placed primarily on NFL Football and Major League Baseball programming, with Fox, NBC, CBS, ESPN and ABC the top paid TV beneficiaries. ...

This year's event includes Asia for the first time. Yahoo Finance is also putting added focus on Gen Z and female audiences. ...

Stories about the brand's issues with communicating its bigger burger size have circulated for years, says A&W's Liz Bazner. ...

The move comes as smart contracts grow in popularity. NFTs will also come into play. ...

A federal agency has launched an investigation into how Google, Apple and other tech companies handle information about consumers' purchases. ...

The firm is relieved of data retention and surveillance requirements that govern telcos. ...

The creative aims to show how Alfa Romeo vehicles are designed, with a premium placed on both driving and emotion. ...

Among ideas spurred by the pandemic: holiday DoppelDrinker campaign, where brand created cut-outs of folks who couldn't be there in person. ...

Facebook employees said that in an internal presentation this spring, the platform admitted their system for detecting double accounts tends to undercount them, as reported in "The Wall Street Journal." ...

Digitawise notes that Klaviyo is more than an email software platform -- it also facilitates web, SMS and social engagement. ...

It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more heavily on advertising. ...

A recent court ruling that revived Philadelphia news anchor Karen Hepp's lawsuit against Facebook will have "far-reaching consequences," including a chilling effect on online speech, Facebook argues in papers filed Thursday with a federal appellate co ...

Study found most viewers would prefer to sit back and enjoy the ads. They don't want to interact or take an action like posting. ...

Amazon has emerged as the third-biggest digital advertising platform in the United States. ...

Through five weekends, MediaRadar says each national televised game has averaged $39.3 million. ...

The stunt, created with Apple ad agency TBWA\Media Arts Lab, occurred on Oct. 17 across 16 streams on Twitch. Following the stunt, streamers logged off Twitch for a few hours. ...

The Q3 total was up by 1.9 million from the 67.5 million reported for this year's second half. WarnerMedia's strategic break with Amazon sacrificed 5 million subscriptions, but much of that total was quickly recouped. ...

WarnerMedia ad revenues were down in Q3 this year, but overall revenues were up 14% to $8.4 billion, largely due to the growth of HBO Max. ...

Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday season. ...

The analysis reflects a new, more representative composite of U.S. ad-spending data pooled by Standard Media Index. ...

Thursday's stock price of Digital World Acquisition Corp., the company that intends to merge with former President Trump's new company Trump Media & Technology Group, witnessed massive stock gains following the news of the potential d ...

YouTube TV was already off of new Roku devices as a result of an ongoing dispute between the two companies over terms for renewing a carriage agreement. ...

D.C. AG adds CEO to suit against Facebook filed in 2018, alleging Zuckerberg participated in Facebook's decisions to allow Cambridge Analytica to improperly use profile data on 85 million Facebook ...

Good news for the many retailers -- including Lowe's,Target and Walmart -- that have begun heavy-duty holiday promotions well ahead of their usual schedule. ...

Limited-edition mobile version is targeted to "adults who want to go back to a time when making calls was fun and simple." ...

Harley-Davidson, BMW, and Honda all showed improvement this year, while Chevrolet, Ford, and Mercedes-Benz all declined. ...

The announcement follows high-level appointments at the cross-channel marketing platform and ESP. ...

The rings showcase the Mercedes-Benz brand with its signature star pattern alongside the Summoner's emblem. ...

An NFT of its Sept. 18 cover on decentralized finance will be auctioned off to benefit The Economist Educational Foundation. ...