It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to specific brands. ...
Today's News
The new operation will be developed by influencer marketing veteran Crystal Duncan who most recently served at Izea. ...
YouTube was the subject of heated criticism when it allowed then-President Trump to buy the masthead ad slot for three days during the 2020 elections. ...
This is the second purchase for Precisely in a brief period, and occurs just months after its own acquisition was announced. ...
Invisibly claims people will be able to earn $1,000 from licensing and use of their data. ...
Publication has been relaunched with new editor Jonathan Pearlman. ...
Disney has secured around $2 billion for its traditional upfront deal-making for its ABC Television Network. Boosted by a strong, resurgent national TV marketplace that began to recover earlier this year, networks are touting CPM prici ...
The ACLU, Mozilla and other groups say the FCC "remains below full capacity, which is incompatible with the goal of delivering open, affordable and reliable high-speed broadband to every home." President Joe Biden's broadband goals m ...
The experience "allows us to educate potential customers on how functional, fun and within reach our new EV is," says VW's Kimberley Gardiner. ...
Digital initiatives include Pride Catwalk, featuring design talent from France, Italy and Spain. ...
It's called #UnsilenceTheConversation, and includes public service ads as well as a baby ad-blocker for no-longer-expectant parents. ...
Twitter says Texas Attorney General Ken Paxton's "explicitly retaliatory" probe of editorial decisions is causing irreparable harm to the company. ...
NxtBar's keto- and paleo-friendly products would reside within GenTech's Sinfit Nutrition subsidiary, whose brands include Secret Javas and Yourganics. ...
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, said the Facebook CEO offered him a "huge" amount of money to use the Pink Floyd song "Another Brick In the Wall (Part 2)" ...
Newsletter publishers can offer paid newsletter subscriptions to their audiences, thanks to Twitter's acquisition of Revue. ...
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have released new global and U.S. ad growth updates, reflecting marked improvements for 2021 vs. what they projected in their initial forecasts released in December 2020. Whi ...
"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a commodity that is very valuable," says NBCU CEO Jeff Shell. He add ...
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled their estimates for U.S. ad growth this year vs. what they estimated in March. Both agencies cited dramatic improvements in the economy following the stabilizati ...
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will serve digital and traditional media, and will leverage Epsilon technology and d ...
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million reviews a month using a combination of human moderators and machine-learning too ...
In an order issued Monday, the Supreme Court has given LinkedIn another opportunity to prove it's entitled to prevent analytics company hiQ Analytics from scraping data. ...
The movie studio spent $23.3 million in national TV spending since the beginning of the year, and $9.6 million in the last 30 days. ...
Madison Reed, a direct-to-consumer hair coloring marketer that disrupted the salon industry during the pandemic, has consolidated media for its direct, wholesale and retail businesses at Dentsu X, powered by 360i. ...
Last month, the Tegna-owned platform announced attribution deals with Polk and Arrivalist covering the automotive and tourism markets, respectively. ...
But "Wonder Woman 1984," which bowed in December, is still Max's subs-generating champ to date. ...
Days after WPP's GroupM unit issued an especially rosy update to its U.S. ad outlook, GroupM -- as well as IPG Mediabrands -- have updated their global forecasts, bringing Madison Avenue's consensus for a gain ...
Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting. ...
Ebay is launching the Refurb Registry, which sells only certified refurbished items in very utilitarian categories. ...
The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. ...
The band "actively contributed their thoughts and attitude" to the campaign for the BMW iX and the BMW i4, says BMW's Jens Thiemer. ...
