Consumers are more suspicious of their own banks than they are of phishing emails, a study finds. ...
Today's News
Tomkiw will be responsible for overseeing editorial content for those brands, as well as its multichannel products, including digital media, magazines, special-interest media and books ...
Aggregated paid clicks rose 52% in second-quarter 2017 compared with the year-ago quarter. Paid clicks on Google properties rose 61%, and paid clicks on Google network member properties rose 9%, respectively. ...
The social and online campaign features three influencers - Julian Edelman of the NFL's New England Patriots, "Top Chef" Kristen Kish and fitness guru Shaun T - were selected for their unique careers. They showcase their ...
Spectrum users suffered email service outages last week, with some continuing into Monday. ...
The appointment gives Google two votes on the board. Diane Greene, head of Google's cloud division, also holds a seat. She joined the board prior to becoming a Google employee. ...
"Find Your Real to Real" was developed by an agency roster, including McGarryBowen (advertising and digital), Carat (media buying), VaynerMedia (social) and Weber Shandwick (public relations). ...
As Hulu's new Chief Marketing Officer, Kelly Campbell will oversee marketing strategy for the premium video service, including its subscriber video-on-demand and live TV businesses. ...
WebMD will be incorporated into the advertising network operated by Internet Brands, which includes hundreds of Web sites in business-to-business and consumer media Web sites. ...
Vice's decision impacted around 60 employees of its 3,000-person staff in North America and Europe. Vice will focus less on sports and online editorial and more on both nonscripted content and its new Vice Studios. ...
The campaign also includes digital marketing featuring a variety of "Everyman" characters, radio ads, and social media content and outreach efforts. ...
Nielsen C3 viewership among 18-49 viewers in prime time sank 12% for broadcast and cable networks -- following an 8% decline in the first quarter. ...
Clear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into its advertising campaigns. ...
The Democratic National Committee got ridiculed and Papa John's got a media bump when the DNC unveiled a new slogan late last week that some saw as a retread of the pizza chain's tagline. The party's ...
"Innovation and usefulness are rewarded by consumers. None of the companies on this list could ever be considered 'complacent,'" YouGov's Ted Marzilli tells "Marketing Daily." ...
The San Diego Splash and Miracle Whip announced the sponsorship in a video on their respective Facebook pages. The endorsement deal will span the 2017-18 season. ...
There has never been a better time to cover politics. Ratings are setting records for cable news networks, while subscriptions are rising for major newspapers, like "The New York Times" and "The Washington Post." Washington insider ...
Market Track, which monitors traffic trends, believes Amazon Prime Day may have reshaped the timing of back-to-school shopping in physical stores. ...
In a new ad, Siemens USA tells the story of how its microgrid technology helps a Native American tribe work toward energy independence. ...
Although email and mobile are still treated as separate digital marketing channels, email marketers must increasingly turn to mobile, as the majority of Americans now engage with their inbox via smartphones. ...
The virtual-reality campaign, called "Inside The Moment," lived in an interactive 360-degree display banner just above the newspaper's homepage content. ...
Marketers that adhere to the Stark family motto and prepare for the holidays in advance are more likely to report successful winter seasons, per a new study released Thursday by Campaigner. ...
Policy and politics publisher The Hill has tapped Richard Beckman to become its first president. Beckman previously served as CEO of Prometheus Global Media. ...
After closing a round of investment funding, the traditional search ad platform company will now support ecommerce advertising, and added Amazon to the list of locations in which marketers can buy advertising space. ...
Moneysupermarket.com has been slammed with a fine for sending emails to people who had opted out. ...
It's the second acquisition by the holding company of a European shop in as many weeks. Last week, the company agreed to acquire Germany's creative agency thjnk. ...
The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National TV, however, brought down the overall results. ...
Agencies and their clients are far apart in terms of what they deem the most fair method of compensation, according to findings of a survey of advertiser and agency execs conducted recently by Advertiser Perceptions for ...
The teachers' videos are exclusively digital and running on Old Navy's YouTube page, within its social channels and on music platforms like Vevo. ...
According to a recent survey, 41% of Millennials said that the thought of using a credit card is a scary thing. ...
