Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week. ...
Today's News
News that a "Mad Pooper" was on the run, defecating on the streets of a neighborhood in Colorado Springs, elicited a sh*t-storm on Twitter. Where some saw outrage or a comical meme, the social media team ...
A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a "cross-platform" service. The deal, according to Nielsen, did not allow comScore to ...
Print publications are shuttering as print advertising declines. The Village Voice's legendary print edition is another casualty of the times. Longtime readers remember its glory days - and while they will miss the old-school version. ...
Cyber fraud is targeting businesses, using the Better Business Bureau name and logo. ...
The telecoms used the searches to promote the new iPhone and their networks (Verizon) and new fee structures (Boost). ...
Thirteen percent of respondents said too much personalization in email marketing was annoying and creepy, according to a survey of more than 1,000 Americans. ...
Middleton is the former CEO of Performics, the Publicis Groupe-owned search and performance marketing agency. She held that post for nearly four-and-half years from 2010 to 2014. She then headed to Twitter where she was head ...
President Donald Trump tweeted a plug for American Airlines Friday afternoon, thanking Chairman-CEO Doug Parker, "For all the help you have given the U.S. with Hurricane flights. Fantastic job!" The tweet, which came from his @realDonaldTrump ...
Oreo's gain reflects above-average scores both online and offline, as a result of increased focus on its online/digital efforts over the past six months. ...
Starting October 23, Moore will oversee all revenue and brand development for the group's three titles: 'Glamour', 'Allure' and 'Brides.' ...
After November 30, Bing will automatically migrate ads to the search network when the distribution default is set to both search and content network. ...
Bloomberg is partnering with one of the Middle East's biggest publishing groups, Saudi Research and Marketing Group (SRMG), to launch an Arabic-language edition of the business publication in the region, as well as a television and ...
Long-time radio industry executive and former president-CEO of the Radio Advertising Bureau Gary Fries died today. He was 76. "It is with great sadness that we mourn the passing of our friend and colleague, Gary Fries," ...
Marketing and brand content producer CreativeDrive, part of Bertram Capital, is expanding its global and Asian footprint with the formation of CreativeDrive Asia. Dean Cloke, veteran of DDB and Ogilvy, will lead the new Asian operations ...
The deal provides CBS with out-of-home viewing data, which include ratings for all programming and commercial content that aired on the network for live-plus-seven days of time-shifted viewing. ...
SendGrid customers have gained deeper access to real-time email analytics, thanks to a partnership and product integration announced this week between the communications platform and Keen IO. ...
The island chain's official targeted reopening date is Oct. 20, the beginning of Key West's Fantasy Fest. However, that date may be advanced. ...
The ANA is calling on marketers and agencies to partner with educators to inspire and prepare the next generation of marketing and advertising leaders. ThinkLA already is doing so. ...
A new email design tool has been introduced by Intema Solutions that enables marketers to customize email newsletters, create written and visual content and launch campaigns, the company says. ...
Netflix subscribers are being hit with a scam designed to access their banking data. ...
Customer data platform Lytics launched a new feature on Wednesday that enables marketers to manage their email marketing, online advertising, and website targeting from a singe source. ...
Top social media influencers will share their own love stories and romantic meal ideas that incorporate milk across their platforms. ...
The changes are important, given Salon's increase in live video programming and marketers' demand for improved performance in areas such as brand safety and viewability across the digital landscape. ...
U.S. advertising revenues in August took an expected hit -- down 7% for the month, largely due to unfavorable comparisons to high TV media spending from the Summer Olympics in August 2016. Cable TV networks and ...
Microsoft has joined the Coalition for Better Ads, an industry association aimed at improving online advertising and marketing. The move is intended to ease consumer frustration. ...
The company is launching a new multifaceted campaign developed in-house. Armstrong Flooring did a direct buy with HGTV for an integrated partnership. ...
For the full year ended in 2016, Canoe said it handled 17.9 billion advertising impressions compared to 11.8 billion in 2015 and 6.3 billion in 2014. In the first quarter of this year, Canoe said ad ...
BSSP will be responsible for creative duties as the automaker builds brand awareness in North America, supported by two new vehicle launches and work alongside media buying and planning agency Omnicom's PHD. ...
A federal appeals court has decided to reverse a decision to dismiss a defamation lawsuit against the music and entertainment publication regarding a retracted article about an alleged rape at the University of Virginia. This happened ...
