MullenLowe, for example, has set up a version of its conversion-analysis tool Speedbag that parses the social conversation around COVID-19 as it relates to key sectors. ...
Today's News
Some say communications about COVID-19 are making them more afraid to visit retail stores, Digital Commerce 360 reports. ...
Most organization members like or love email, with phone calls/texts a distant second, Personify reports. ...
Wilson will work across print, digital and social as she leads the brand's beauty coverage, while creating new ways of connecting with readers. ...
MoEngage clients can run AI predictions for customer engagement and purchase behavior, the company says. ...
Google said those with active advertising accounts during the past year will have access to free ad credits, about $340 million in aggregate. The goal is to help companies stay in touch with their customers as ...
'High Times' will soon own a cannabis plant producer, the first to be bought by Hightimes Holding Corp, which owns a number of marijuana-focused media companies and events. ...
Huawei is launching its personal voice assistant Celia in six countries. The voice agent is being added to Huawei's latest P40 phone series. ...
Play/Ground is PopSugar's largest event, with more than 15,000 women expected to attend in 2020. ...
"Businesses should not be penalized under the CCPA for current conduct or activities when their attention is rightfully focused on the dire and important matter of managing the novel coronavirus," the ANA writes in new comments ...
When Dom Miserandino took the reins as CEO of Inquisitr Media in May 2018, the company was burning losses of $150,000 each month. A year-and-a-half later, it is fully profitable. ...
Sales rose nearly 1,000% in one day in Pennsylvania, and by other huge percentages in New York and Ohio, according to Womply. ...
Shelter-in-place mandates in the U.S. have given desktop searches a jump, especially during the past two weeks. ...
Using the Centers for Disease Control and Prevention (CDC) guidance, Amazon has added to its voice agent Alexa the ability for consumers to use voice to check their risk level for COVID-19. Consumers can ask "Alexa, ...
In the wake of America's record 3.3 million unemployment claims, eMarketer has lowered the rate of advertising growth for jobs-related social media platform, LinkedIn. LinkedIn advertising, which expanded 36.5% to $1.58 billion in 2019, is now ...
The impact of the pandemic and its social and economic toll has been immediate and pronounced for most advertisers, with 70% already adjusting or pausing their ad spending plans through June, according to findings of a ...
'Slate' hope to convert its "most loyal readers" to paying members, says EIC Jared Hohlt. 'Slate' Plus costs $35 for the first year, and goes up to $59 annually. ...
Social media is just ahead of local TV news as the top source of local information on COVID-19, according to a survey from Magid -- however, trust issues remain. ...
June 22 is the deadline for comments about questions like whether children can understand social media disclosures. ...
Three-quarters (74%) of ad executives say the impact of the pandemic on their advertising plans is worse than the effect the financial crisis had in 2008 and 2009, according to results of a survey or nearly ...
The agency plans to give every employee $1,500 to pass along to struggling family members that work hourly jobs whose paychecks have been impacted by the pandemic. ...
Over a dozen marketers and ad-tech companies have donated commercial airtime, service fees, and data and/or with distribution on their own platforms to run the NBCU-created Ad Council PSAs. ...
IPG and Publicis Groupe are the latest holding companies to withdraw their guidance on financial performance for 2020 given the unpredictable impact of the pandemic. ...
In what appears to be a broader trend in online advertising, RBC analysts lowered estimates for several online companies based on lower guidance and an absence of advertising across Google Search. ...
A host of media platforms and channels are running the new English- and Spanish-language videos and graphics, which feature numerous celebrities and news hosts, including Kelly Clarkson, Nick Jonas, Ted Danson and Mary Steenburgen and Savannah ...
The pandemic hasn't stopped agencies from hiring new employees but it has upended the normal process for doing so. Here's a look at how Reach is welcoming and easing new staffers into their roles. ...
Usership is predicted to rise as professionals are forced to find other work, network with colleagues and attend to their careers. ...
Shell, who is working remotely, told staff in an email that he is "improving every day." ...
While Americans, and people across much of the world, are practicing social-distancing and physical isolating, that hasn't stopped the out-of-home media industry from playing a role in a pandemic that might otherwise seem antithetical for the ...
Download speeds rose as broadband speeds declined last week in some parts of the U.S. and Europe, reported "The New York Times." And while Netflix didn't explain the cause, some of its subscribers in the same ...
