Telling jokes in your advertising during a pandemic is no laughing matter, according to many ad executives surveyed in early May by Advertiser Perceptions for Research Intelligencer. Asked to express their views on the sentiment of ...
Today's News
The "Love Letters to Bodegas" campaign, developed with the brand's marketing team and creative agency, Interesting Development, honors the small grocery shops which are a staple of New York City culture. ...
As almost all states re-open, at least partially, Nielsen says traditional TV viewing has drifted back to historical levels while connected TV usage remains high. ...
Google has been working to highlight webpage content from clicks on featured snippets in its search results. The feature is now live, the company says. ...
Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That's the finding of a survey of ad execs Advertiser Perceptions conducted ...
Ad industry interest in business-related content continues to climb for both advertisers and agencies after crashing initially during the beginning of the U.S. pandemic restrictions period, according to an analysis of weekly increases in digital content ...
Currently more than half of Venue customers are among Generations X, Y and Z, while 64% are Gen Y and Z combined. ...
The event is attracting participants from other states who wouldn't otherwise be able to join in person, says Subaru's Craig M. Koven. ...
But many expect modest hikes, and a third say they will reduce their budgets, Ascend2 reports. ...
Global video ad impressions slipped 8% in the most recent week due to lower mobile and PC video usage and continued overall automotive spend vs. the same week a year before. Innovid says video impressions on ...
We believe coming out of the current crisis, health and fitness will become even more important to the consumer," says CEO Edward W. Stack. ...
Cooper has held the title since 2015, when she became the first woman to hold the position. ...
Brands face many deliverability challenges, including bounces and being blacklisted, Validity and the UK DMA report. ...
The Zeus partnership will help McClatchy's network of local news sites deliver more viewable ads that load faster. ...
Civil's eight-person staff will be folded into ConsenSys, a blockchain studio that was the platform's main investor. ...
If the past is prologue, the economic disruption created by the COVID-19 pandemic would logically put environmental issues like climate change lower among top consumer concerns. That's what a recent report from GfK seemed to suggest, ...
Rebellious yet positive, Gen Z will change society with their influence and viewpoints on racial equality, especially among the tech-savvy. ...
Soup sales climbed 35%, and increased their household penetration by nearly 10 percentage points in the quarter. ...
President Trump's recent order regarding social media violates the First Amendment, but reacting to that order now would be premature, according to the Association of National Advertisers' general counsel Doug Wood. ...
The Hand Wash app is available now from the Galaxy Store for five types of Samsung wearables. ...
Email service provider AWeber is moving toward having a fully remote workforce -- an apparent first for email marketing -- and claims the move will benefit both employees and customers. ...
A bipartisan proposed COVID-19 privacy law would prohibit operators of contact-tracing apps from collecting or processing data for any commercial purpose, including advertising. ...
The "Make History" creative serves as an integrated marketing campaign that will run across broadcast, digital and social channels. ...
The Association of National Advertisers has issued a statement objecting to the President's executive order governing social media and other digital media platforms and "dictating" they cannot censor content on their sites. The statement, drafted by ...
Freedom From Facebook & Google has launched a digital ad campaign targeting Google employees, investors and analysts, and is now calling for the breakup of the company Larry Page and Sergey Brin founded in 1998. ...
Founded in 2014, the Shanghai-based ColourData has developed proprietary technology to help it collect postings and comments from more than 5,000 social media, news and e-commerce websites. ...
It's been nearly two years since Amazon became part of digital's Big 3, replacing Microsoft as the third largest supplier of digital advertising inventory behind Google and Facebook, and its trajectory continues to accelerate as the ...
Zoom CEO Eric Yuan said giving away encryption privileges would enable widespread unlawful use of the video conferencing platform. ...
Almost half of people ages 18-24 said all or most of the advertising they see is relevant, the highest among any age group. ...
Months into the COVID-19 pandemic, a significant percentage of ad industry execs say their physical, mental and emotional health have deteriorated, but they are tracking about the same as average American consumers, a survey of U.S. ...
