The brand's newest line modestly positions itself as "the sports drink for the rest of us." ...

The TriHonda area is one of Honda's most important sales regions, accounting for some $45 million in annual advertising. ...

A survey conducted by Magna, IPG Media Lab and Roku says Roku's OTT platform can be more effective on linear TV for a select group of advertisers. Applebee's, H&M, McCormick and Truvia participated in the research. ...

The agency and its new client have already kicked off a humorous campaign, which launched earlier this month, to promote Barbasol's new line of disposable razors. ...

He is backing away from his year-long pursuit of the site in order to avoid a potential lawsuit, per 'The Wall Street Journal.' The acquisition of Gawker's remaining assets would have allowed Theil to remove any ...

"The spots are meant to complement the dystopia of Gilead by highlighting the foibles of the 'smart home'" Dmitri Siegel, vice president of global brands, tells "Marketing Daily." ...

Bloomberg reportedly plans to test a digital paywall, starting as early as next month. The paywall will coincide with a relaunch of Bloomberg.com. Last summer, the company put its 'Businessweek' content behind a metered paywall. ...

Researchers from security firm Checkmarx say they can keep digital assistant Alexa listening in and transcribe what is said, by creating a calculator skill for the device. ...

One sells computers, the other vacation attractions. But both rely on email to engage customers. ...

McClatchy is partnering with Google's Subscribe to offer access to all its publications with one tap. When a Google user hits a pay wall, a box will pop up allowing the reader to subscribe either directly ...

For the first time the fantasy sports game provider is offering single-game contests around post-season NBA action. ...

Total Wine & More believes that the goal of email is to provide value to the customer--not vice versa. ...

Brands are already piling on the marketing messages, from sweet bouquets from FTD, tire-changing moms from Pandora; extra-special bath bombs from Lush, to sweet safety messages from Qatar Airways. ...

Viacom posted better quarterly results than expected -- but domestic advertising growth still slowed, with U.S. advertising down 3.4% to $841 million in Q1. The previous period was down 5.4%. ...

The global business value of artificial intelligence will reach $1.2 trillion this year -- an increase of 70% from last year, according to a new Gartner forecast. By 2022, AI-derived business value is projected to reach ...

Comcast confirmed it is bidding $30 billion for UK-based satellite TV operator Sky, more than 21st Century Fox's bid. Fox already owns a 39% stake in Sky. ...

The campaign marks a significant departure from the brand's previous ad campaigns, according to the company. ...

One day after announcing that founder Bryan Wiener had stepped down as chairman to become CEO of digital audience measurement firm comScore, 360i announced a restructuring of its senior management team -- moving another founder, Sarah ...

Currently, 30% of travelers would consider flying United the next time they book a flight, six percentage points above the domestic airline sector average. ...

"In the age of the selfie, we know style and self-image are important," Transitions Optical's Chrystel Barranger tells "Marketing Daily." ...

The tequila follows its digital, social and other ads of 2017 with a TV spot showing young adults having the courage to take risks to achieve goals. ...

"This project wouldn't have happened if the marketing and consumer tech teams hadn't merged two years ago," Activision CMO Tim Ellis tells "Marketing Daily." ...