The seasonal campaign, part of the brand's "Wanna Sprite" umbrella campaign, is based on Sprite's offering limited-time cans and bottles bearing lyrics from six rappers. ...
Today's News
Traditional cable TV operators' continued loss of video subscribers will translate into lower gross profit margins over the next four years -- with other company businesses looking to carry more of the load. ...
Every quarter, the report, called "CFO Signals" tracks the thinking and actions of CFOs in North America's largest and most influential companies. It's been seven years since it chronicled news consumption. ...
Facebook says it wants to help publishers achieve more regular, predictable monetization via its Audience Network. o do that, starting in November, publishers will have to conform with some new rules, which require publishers that wish ...
Voice-controlled digital assistants and connected sound systems may soon converge into single products, thanks to a new collaborative effort. Harman and Conexant are teaming up to offer an all-in-one hardware solution that promises high-quality audio playback ...
"Retailers tend to have this knee-jerk reaction toward digital, and this sense that it is taking away sales. But these innovations actually solve fundamental problems for retailers." ...
A recent report from The Relevancy Group, and commissioned by OneSpot, suggests that personalization is the key to improving the return on investment of email marketing. ...
ON24 is setting out to align sales and marketing, launching a new product integration that allows customers to access the company's webinar engagement data from directly within their CRM system. ...
Google on Friday said it plans to stop scanning the inboxes of Gmail's free users to personalize ads later this year. ...
A study reveals that while an average of 16% of Web sites across all industries can fend off simple bot attacks, only 5% can properly protect against sophisticated attacks from bots that are often used by ...
This is the third magazine MOD Media has added to its portfolio this year. The acquisition expands the company's reach in the New York metropolitan area. ...
X2Engine is offering new email features, including the ability to schedule in advance, in its upgraded CRM package. ...
Wenner Media has sold 'Men's Journal' to American Media Inc., just three months after it sold Us Weekly to the same publisher. Now, Wenner Media is down to two publications: Rolling Stone and gaming site Glixel, ...
Adam&EveDDB has received more than 124 creative awards over the past five years, including the Creative Effectiveness Grand Prix at the 2016 Cannes Lions for client John Lewis. Agency executives shared some of the secrets to ...
Hulu's new live package of linear TV networks could add major TV advertising and subscription revenues to its coffers. The service, which started up last month, could -- after getting 1.18 million subscribers, 1% of the ...
A social experiment-based short film, "Lost Purse" provides a look into the life of a domestic violence victim through a purse she has left behind in a Lyft. ...
Pulled by the Model X SUV, which can tow up to 5,000 pounds, this custom Airstream trailer is retrofitted to showcase all interior and exterior vehicle options. ...
The nearly 80-year-old family-owned company has sold off its newspaper assets. Five of its papers - including The Bucks County Courier Times, The Doylestown Intelligencer, The Beaver County Times, The Ellwood City Ledger and The Burlington ...
Apple has revealed it will begin making information about the gender and age of readers available to publishers, at the channel and article level, via its News Publisher Analytics dashboard. The data is accessible via a ...
This year's top 50 list reflects marketing's increasing diversity. A third of the CMOs are women, including three out of the top 10 spots, and three of the top 10 are men of color. ...
Swrve has expanded its mobile engagement portfolio to email, introducing both transactional and marketing email capabilities on Thursday. ...
Around the world, more smartphone users now access news in bed (46%) than use the device while commuting to work. Thanks largely to interest surrounding the Trump administration, online news subscriptions were up significantly (16%), along ...
Email marketing skills are among the most prized abilities sought by B2B technology marketers. ...
"Take Action Now" is a weekly online email initiative every Tuesday. The newsletter curates activism and organizing events and actions around the U.S. ...
It's easier to herd cats than to get agencies to work together. Yet two years ago, Pio Schunker joined Samsung with a vision to reshape the brand by creating a "team of rivals" with Leo Burnett, ...
Cheap gas is a factor, with the national average now four cents cheaper per gallon than last year. Airline and rental car costs are also lower than last year, says AAA. ...
Brands have the opportunity to do more than simply sell products. They can make meaningful connections about what really matters to consumers. That message was delivered at a Cannes session Wednesday. ...
Jennifer Slegg, The SEM Post founder, reports that this Google test is a way to get information for Maps in organic search results after being tipped off by Frank Sandtmann, a sales consultant in Hamburg. ...
Integration of organic, local and paid-search strategies increases click-share percentages, a recent study finds. ...
Data integration is available starting this week for Mediaocean's Spectra OX and DS local TV broadcast systems, and later for DARE, a system that sends electronic orders to TV stations -- to be released in fourth-quarter ...
