Bacardi spots invite consumers to take a "holiday from the holidays," featuring snow-covered scenes that turn into Caribbean-themed festivities. ...

The metaverse is reaching peak buzz, not just on Madison Avenue or in the consumer press, but also on Wall Street, according to a new analysis of the quarterly earnings calls U.S. publicly-traded companies. ...

Consumption of apps or services that don't carry advertising, such as Netflix or Disney+, expanded by 38% to 44.9 billion hours in 2020. ...

Dentsu International's Carat unit has named veteran media agency exec Mike Parker executive client president overseeing its global Microsoft media account. ...

The Fox-owned AVOD says it is now distributed on 29 different platforms. ...

If there's one place ecommerce hasn't been able to compete with brick-and-mortar, it's the traditional holiday store window. Until now, that is. ...

Each year, the more than 100,000 guests who attend the BMW Championship have the opportunity to engage and interact with the brand. ...

The Ram Truck brand provided the Macy's parade with more than 60 trucks and Ram ProMaster commercial vans. ...

Fallon assumes various wacky characters while singing about leaning Christmas trees, tangled lights and orange Cheetos stains on white shirts. ...

In the film, Maurizio Gucci (Adam Driver) and future wife and murderer (Lady GaGa) craft a lemon-twisted martini using Tanqueray London Dry. ...

For the most recent nine-month period in 2021, the combined advertising revenue was at $7.8 billion. Discovery brought in $4.5 billion, while WarnerMedia netted $3.3 billion. ...

In another big investment in original content, Netflix will now own one of the industry's premiere visual effects houses. ...

Entertainment and the chance for self-expression were big draws for this demo. ...

Converting per-month subscribers to annual plans could help offset some churn expected when HBO Max stops debuting Warner Bros. movies on the same days as they debut in theaters, starting next year. ...

In its second week, the original movie "Red Notice" pulled in a massive 129.1 million hours viewed. It is now at 277.9 million hours viewed overall. ...

The ad, via Dept, shows a montage of Jovovich at a fashion shoot, at a table with others "celebrating milestones" and, of course, walking. ...

Incumbent OMD held the account for two decades and participated in the review. Lilly spends an estimated $550 million annually on measured media according to COMvergence. ...

The number puts the BBC on track to reach its goal of 500 million per week in 2022, its 100th anniversary. ...

October visits to Best Buy stores rose 10.2% compared to the same month in 2019, signaling it's poised to make the most out of the upcoming holiday. ...

"Meet the Queen of Irish Whiskey" celebrates Grace O'Malley, the16th century seafarer, clan chief and female trailblazer. ...

Most beauty product shoppers welcome virtual assistance, but do not want emails or texts from sales associates, Salesfloor reports. ...

BBB National Programs' National Advertising Division says T-Mobile failed to support ad claims that its 5G network is the most reliable. T-Mobile plans to appeal. ...