Firms that serve the federal government have a high rate of DMARC adoption -- and a low rate of enforcement, Valimail finds. ...
Today's News
In a decision cheered by privacy advocates, the Supreme Court ruled 5-4 Friday that the police generally must obtain a warrant before acquiring cell tower records that reveal people's locations over time. The digital rights group ...
Smirnoff Ice Red, White & Berry sweeps pays winners to take off July 5,6; brand extends "Love Wins" bottle donations in support of gay equality ...
In addition to research, the center's scientists intend to create courses designed to help working professionals and others use blockchain in all manner of ways from protecting intellectual property to managing records. ...
Eyeo, the company behind the Adblock Plus adblocker, has created a browser extension to combat fake news. Called "Trusted News," the product is designed to identify questionable content and alert users. ...
The purchase from BuzzFeed includes several hundred thousand email addresses, which will soon be used in a July 4th promo. ...
A significant opportunity for device makers, content creators and advertisers to add market share remains, although the OTT market is no longer a novelty, according to ComScore's "State of OTT" report, released this week. According to ...
The awards and the 399 nominations are significant in that the Groupe declined to submit any of them. Instead, clients and partners decided to support their relationship with Publicis Groupe and the work they are doing ...
The new properties, geared to millennials, allow the company to continue to reach "diverse audiences throughout all stages of life" through "compelling stories with passionate video content," per RockYouMedia's CEO. ...
"People don't trust that they got what they paid for," said Paul Brody, EY's global innovation leader, citing viewability, reporting errors, and the way ads get priced in marketplaces. ...
More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with many short-form ads would be their next preference, according to a survey ...
The smart home market globally will ship 550 million devices this year, growing 27% over the previous year, according to the new International Data Corporation Worldwide Quarterly Smart Home Device Tracker. Devices include smart speakers, digital ...
Like the conventional tv viewing marketplace where a few big channels dominate shares of viewing, comScore has done the same for the over-the-top viewing universe. But unlike terrestrial, cable and satellite TV, the dominance of the ...
Unique visitors to BBC sites have grown more than 50% year over year, and 17% from February to May 2018. BBC sites rank No. 14 overall in unique visitors among the top 25 news and information ...
They looked at how companies and their CMOs are working to make their brands "more human and approachable" as the role of marketing is changing. ...
Etsy's effort goes to the essence of the rainbow and honors Gilbert Baker, the activist who created the Pride flag 40 years ago. ...
Five Below sales associates claim that hours and raises are tied to their ability to collect emails. ...
To simplify use of its privacy controls and settings, Google is rolling out a redesign for a dashboard that allows users to log in to security features, check on privacy settings, and discover and control data ...
YouTube announced at Vidcon that it would add memberships and merchandising opportunities for creators in a bid to compete with competitors like the Amazon-owned streaming platform Twitch. ...
StrawberryFrog devoted a session at Cannes to confidence and success. Keys to confidence: control, passion, having clear priorities and utilizing available resources. @frogism is all about passion, of course. CEO Scott Goodson noted that the agency’s ...
Consumers have latched on to the words "open" and "transparency," especially when hearing and learning about technology they don't fully understand. Some 80% believe companies should tell consumers how and when they use AI, yet only ...
ABC has ordered a spinoff comedy series with the working title "The Conners," slated for this fall. Ten new episodes will appear in the previous "Roseanne" time slot: Tuesdays from 8-8:30 p.m. ...
As digital video stars increasingly look to expand beyond their home platforms and formats, United Talent Agency and audio entertainment firm Cadence13 are launching a new venture to take advantage of that market. ...
PMI said earlier this year it wants to phase out traditional cigarette production in favor of alternatives like e-cigarettes and wants creatives to help it craft messaging about the benefits of a "smoke-free" world. ...
A survey by "Research Intelligencer" and Pollfish finds that most believe TV's standard-length :30s and :15s commercials are the ideal length, not the six-second and shorter units being tested and researched by the advertising and media ...
Email security firm Agari will use some of its Series E funding to advance in Europe and Asia. ...
The conversation quickly turned into a verbal brawl, largely over Auletta's recent book "Frenemies" that documents adland's struggles and Sorrell's refusal to address his scandal-plagued exit from WPP. ...
The Aflac Duck will continue to showcase his funny side, but with a greater focus on serving others, Aflac's Catherine Hernandez-Blades tells "Marketing Daily." ...
"A four-door Blazer is square in line with what shoppers want and what Chevy was missing from its lineup," says Edmunds' Jeremy Acevedo. ...
The average U.S. WiFi household increased its data consumption 26% in the past year, according to estimates released by comScore as part of a "State of OTT" webinar presented today. Not surprisingly, most of that increased ...
