The redesign is exclusively for the print magazine. It includes updated, clean layouts and new cover designs to highlight Luxe's regional editions. ...
Today's News
"Social media is about 5% of P&G marketing spending, but it's 150% of our problems. We're tired of wasting time monitoring bad content," he said. ...
The automaker is committing itself to "zero crashes, zero emissions and zero congestion," says GM CMO Deborah Wahl. ...
The combined platforms will enable B2B to scale their personal email outreach, VanillaSoft says. ...
The company has added a Dark Mode Detector to provide insight into dark mode usage by email subscribers, the company says. ...
Facebook this week sued the companies Boostgram and Instant-Fans for allegedly selling fake followers and likes on Instagram. ...
Some 37.5% of BuzzFeed's employees identify as a race/ethnicity other than White, compared to 34% in 2019. ...
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to MediaRadar. Major TV networks experienced huge ...
The stunning closure comes just six months after the launch of the high-profile, short-form video streamer from Hollywood mogul Jeffrey Katzenberg -- which drew $1.75 billion from backers and $150 million from major advertisers. ...
The campaign was ready in March, but the company delayed launching because of COVID-19, Bestow's Tannen Campbell tells "Marketing Daily." ...
The digital rights group Electronic Frontier Foundation is throwing its support behind a new California proposal that would require businesses to offer user-friendly privacy controls. ...
The campaign, created in-house, focuses on people who write encouraging words on card stock -- empathy, love, hope and community -- amid a dance-off. ...
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
The audience ratings are designed to facilitate advertising investment decisions across social and traditional media -- especially TV -- by providing standardized metrics for minutes watched on a second-by-second basis, as well as deduplicated unique view ...
Looking to reduce consumers' digital footprints and profile information, Startpage is partnering with virtual private network Ivacy VPN, adding Startpage as an option when Ivacy app users make a VPN connection. ...
Kicking off Choice's political/election coverage are three commentators: Zerlina Maxwell, Sam Seder and Mehdi Hasan. ...
Jeffers, a 16-year veteran of the agency is credited with helping to launch VB+P's in-house production unit, Lumberyard, as well as its social media and retail advertising divisions. She was also instrumental in the agency's recent ...
"As the most efficient advertising vehicle for marketers looking to target 13-to-34 year-olds," Snap is "starting to see major brands embrace the platform for broad reach," writes MoffettNathanson analyst Michael Nathanson. Total daily time spent by ...
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alter audio location-type advertising forever. ...
The ANA's annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief Brand Officer Marc Pritchard focusing on how the ad industry has responded ...
NeoPangea, Via Agency and W+K are helping museums redefine experiences for visitors as they prepare for the post-pandemic "new normal." ...
Discovery's global version of a D2C streamer, also expected to be branded Discovery+. may arrive in 2021. Meanwhile, in the U.K., the company is rebranding its ad-supported dplay streaming service as Discovery+, and adding a subscription ...
That said, company officials said forecasting Q4 performance-the ad industry's most important quarter, driven by holiday marketing activity-is difficult right now as marketers continue to evaluate consumer outreach strategies. ...
In an effort to take some of the friction out of online shopping this holiday season, Facebook this morning is unveiling a series of commerce-driven ads and features on both Facebook and Instagram. Not surprisingly, the ...
WarnerMedia Ride is now available to consumers with AT&T unlimited data plans in select General Motors Chevrolet, Buick, GMC and Cadillac connected car models. ...
Quibi's integration in major CTV platforms should be good news, but the welcome news may be too late: Founder Jeffrey Katzenberg has told some in the industry that he may have to shut it down, according ...
Krakowsky is currently the Executive Vice President and Chief Operating Officer of IPG and the Chairman of IPG Mediabrands. He will succeed Michael Roth in the CEO role while Roth will remain Executive Chairman of the ...
Netflix says the result is largely attributable to over-delivering on subscriber successes earlier in the year -- adding 15.8 million subscribers in Q1 and 10.1 million in Q2. ...
The efforts will be funded by a portion of the proceeds from every Bronco SUV sold. ...
Editor-in-Chief Claudia Eller returns Oct. 26 after taking nearly five months off. The veteran staffer will work through her contract. ...
