In light of a new report accusing Facebook of spying on consumers' most sensitive information, lawmakers are calling for new investigations into the company. ...
Today's News
The six new spots emphasize how the wireless network giant's technology touches real lives. ...
House Republicans are asking Democrats to support "reasonable" net neutrality bills that would reinstate some -- but not all -- of the Obama-era rules. ...
The campaign reflects an increasing effort by Hulu to drive interactivity. Viewers could potentially request coupons or subscribe to newsletters. . ...
Across all media platforms, men received 63% of bylines and credits and women received 37%, per a study by the Women's Media Center. Some 60% of online news is written by men, 40% by women; and ...
In the spirit of its #NotSorry campaign, the brand is teasing fans who expressed pessimism about its upcoming Thins extension by sending samples to unrelated consumers who happen to share the doubters' names. ...
Early morning stock market trading of The Trade Desk was up a massive 32% to $198.10. Roku was up a strong 21% to $62.38. ...
Gillis, who worked previously with The Village Voice and The New York Times, will lead the company as it moves deeper into the digital sphere, focusing on growing awareness, audience and revenue. ...
The new service from SeoSamba allows firms to pick an email template and link to other channels, the company says. ...
"It is clear that Facebook did not step in when it became aware that developers were encouraging children to make unauthorized credit card purchases, even when those games targeted children," the lawmakers say. ...
As a platform vendor, Ntooitive will help Tribune with various sorts of automation. It will also will sit with Tribune Publishing's clients to assist its sales organizations. ...
The new integration allows brands to send emails containing relevant product reviews, Yotpo says. ...
Marketers supporting small and medium-sized businesses think Alexa has more potential than Siri for building voice campaigns and strategies that attract consumers. ...
Following a 10-day trial, subscribers can either pay $1 a month for a digital-only subscription, or $1.25 a month for access to the website plus the print magazine. ...
To back its heavily favored Oscar "Best Picture" nomination, Netflix has spent an impressive $7.3 million on paid media advertising since early December, according to estimates released today by WPP's Kantar Media. The vast majority -- ...
Agari founder Patrick Peterson replaces Ravi Khatod, who joined the firm in 2016. ...
Total subscribers of virtual multichannel video program distributors rose 737,000 in new customers to 7.6 million in Q4 2018, per MoffettNathanson Research -- down from the 900,000 gain iQ4 2017. ...
Verizon Media has introduced two new mobile native ad units as part of its Moments ad suite that aims to support ecommerce and gaming advertisers. ...
The Trade Desk late Thursday reported marketers spent more than $2.35 billion on its platform in 2018 -- resulting in $477 million in revenue for the year, up 55% compared with 2017. ...
The percentage of brands consumers say they could care less about has grown to 77% worldwide -- the highest level in more than a decade. ...
Spots feature music of Childish Gambino, "at the forefront of cultural conversation with his unconventional work and innovative spirit," says Cadillac's Deborah Wahl. ...
Gene Turner, executive vice president and chief of Horizon Next, will add oversight of the new agency venture to his duties. ...
The U.S. ad marketplace began 2019 on a down note, with the major agency holding companies reporting a 3% decline in January vs. the same month in 2018, according to a UBS analysis of ad-spending data ...
Roku says "monetized video ad impressions" doubled year-over-year for full-year 2018. It expects Q1 2019 revenue to be between $185 million and $190 million. ...
Helzberg Diamonds' AR feature is part of a strategy focusing on customer interactions in both the digital and physical space. ...
Headsets enabling viewers to experience 3D content in films, games and documentaries will be available for rent during flights. ...
The major ad industry organizations this week asked California lawmakers to revise the state's new landmark privacy law in ways that could make it easier for companies to use data for ad targeting. ...
OKCupid used brand ambassadors via GoGorilla to engage with thousands of consumers in multiple cities across the country to play Cupid for the day. ...
Pay TV net subscriber losses were 15,000 vs. a net loss of 25,000 in Q4 2017. Altice's average revenue per residence grew 2% to $142 per month. ...
It's marketing the DropKey app and Studio in a Bag, which help users produce HD videos from a smartphone to rival an ad agency's. ...
