The campaign, which launched last week and will run into 2027, is intended to help investors see the value in the company's data, research, ratings, benchmarks and other tools. ...

A new flurry of forecasts finds people will protect holiday budgets by cutting other spending - even groceries and healthcare. ...

Select games will also support ambient lighting integration in compatible vehicle models and trims, allowing interior lighting to respond to gameplay for a more immersive in-car experience. ...

Milan's classic red aperitivo is celebrating "Negroni Week" with a new ad effort featuring award-winning actor Alan Cumming and a cast of creatives from various industries. ...

The In Real Life Act, unveiled by Senator Chris Murphy (D-Connecticut), would require social platforms with at least $500 million in ad revenue to pay taxes at rates ranging from 10% to 50% -- but on ...

British celebrity interviewer Amelia Dimoldenberg - best known for her awkward deadpan humor in her "Chicken Shop Date" YouTube, which boasts nearly 3.5 million subscribers - stars in the hotelier's "When the Host Needs Hosting" soci ...

According to the companies, the main goal is to help brands shift ad budgets toward the campaigns that are generating the best returns. ...

Online impersonation scams "have been amplified by search engine, social media, and other digital marketplace platforms that profit from optimizing online ads for third parties, regardless of whether the third parties are legitimate," the FTC sa ...

Netflix had four of the top ten shows and posted the best overall results with six of the top 20 shows, followed by Apple TV with four. ...

Everybody agrees AI saves time. Agencies believe the saved time should cost clients more. ...

The incumbent won the competitive pitch. The UK railway will be re-nationalized in December. ...

He will lead creative across the agency's U.S. and European operations. ...

Earlier this year it hired its first Chief Creative Officer Gil Muinos who was previously with Colle McVoy. Now the agency is bulking up further with six additional creative hires ...

Rather than dwell on the horrors and immediate needs of displacement, the campaign focuses on the skills, ambitions and futures refugees can still build if society invests in long-term solutions. ...

"Clients ultimately care about the quality, impact and performance of the work - not how many people or hours were required to produce it," says the World Federation of Advertisers' Laura Forcetti. "The growth of hybr ...

The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-ins with multi-billion dollar franchises like "Attack on Titan," "Ghost in the Shell," and "Blue Lock." ...

Using "Thursday Night Football," Substack and educators with a fashion edge, the retailer is rolling out a new campaign. ...

Judge Timothy Kelly, a Trump appointee, early Thursday issued an emergency order requiring the White House to immediately restore the press credentials of CNN, MS NOW and Politico. ...

Anheuser Busch's previous U.S. NHL deal expired after the 2021-22 season. ...

A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness. ...

Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that will allow them to run their businesses from Anthropic Claude and "Amazon Quick" assistants. ...

YouTube music exec Lyor Cohen announced the company will continue its partnership with Coachella, offering exclusive streaming of the music festival through 2030. ...

The "Hive" is the personalized support networks HIV patients are urged to create for their "whole health" of "mind, body and spirit." ...

Sports journalist Juju Adams stars in the first episode of a content series spotlighting "Crown Quarterback" artist Swae Lee. ...

He joined Oberland six months ago to oversee a portfolio of clients and is credited helping to strengthen existing client relationships, drive new business, and shape the agency's operational approach. ...

Best Buy will announce new CTV ad offerings Wednesday, significantly expanding its reach through enhanced partnerships with major companies and streaming platforms. ...

My Rewards members can submit "their receipt from a royally disappointing burger from the competition," for a free Angus Maximus burger. ...

At its Made On YouTube event, YouTube announced "Shorts series," designed to promote more creator-made episodic content, aligning with similar launches from competing platforms like TikTok. ...