"The Continental Tires spot featuring Dan Patrick was a common fixture on Fox's College Basketball programming," says Alphonso's TS Kelly. ...
Today's News
Burke's email was written in a Grinch shade of green, with an image of the Dr. Seuss character (and Universal Pictures movie star) at the top. The email, written in a Seussian rhyme, praised individual business ...
CGS-CIMB breaks down what it actually costs Samsung to make the phone -- $636.70 -- and then best-guesses a 65% profit margin. ...
Visitor ID Graph allows firms to send permission-based emails based on Stirista's database. ...
The deal with Google, which extends through September 30, 2021, is intended to help Marin further develop the company's enterprise technology platform and software products. ...
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platform that relies on models to score and create unique ad units in milliseconds. ...
To reach the level of reporting demanded by the country's paper of record, The New York Times counts 1,550 journalists on staff, with over 100 new journalists added in 2018. ...
Ad vignettes include actual families, like a single dad and his daughter and a gay couple, as well as work families, like a group of firefighters and steakhouse employees. ...
Of 377 event creators surveyed by Eventbrite, 40% say email is their most effective channel. ...
The objective is to reach millennial U.S. Hispanics with news relevant to the demographic. The platform was chosen because the demo over-indexes on YouTube. ...
Charter has agreed to refund New York customers $62.5 million in order to resolve allegations that Time Warner Cable duped consumers by advertising faster Internet speeds than it delivered. ...
Email only narrowly beats text as a means of getting promotions via mobile, CodeBroker reports. ...
Siding with the ad network Turn, a federal judge has dismissed a privacy complaint accusing the company of using a controversial technology to recreate cookies that users deleted. ...
LaterPay, which offers a patented payment infrastructure technology, has entered into partnerships with the two publishers to open up revenue streams through amped-up subscription and ad-free options. ...
In the final week before Christmas, more agencies are issuing season's greetings in one form or another. ...
The rally comes amid revelations that the social network failed to stop the spread of political misinformation among the African-American community, leading up to the 2016 presidential election. ...
Kroger is starting the launch of its first unmanned delivery service of groceries to the general public. The retailer has been working with Nuro and its self-driving vehicles in tests of a self-driving grocery delivery service ...
AT&T is activating its mobile 5G network in parts of 12 cities, with plans to add seven more cities in the first half of 2019. Consumers in the cities can try out the Netgear Nighthawk 5G ...
New 30-second creative, featuring the spokescandies and some "big news" for the brand, will air in Q1. ...
Amazon has added to its digital voice assistant Alexa the ability for consumers to control their security systems via Alexa-enabled devices. A new security panel controller launched for developers will allow customers to arm, disarm and ...
The first two companies to be certified under the program are National Public Radio and Rawvoice/Blubrry. Companies can be certified if they adhere to the IAB Podcast Measurement Technical Guidelines, released one year ago. ...
It had the most actions (post-level reactions, shares, comments, retweets and likes) across Facebook, Twitter and Instagram in November for a sports brand, with 373.9 million actions. ...
It's the first time 'Sports Illustrated' has done an exclusive on Apple News, and the first time the magazine brand has released a story exclusively on another platform. ...
Linear TV has a 41.9% share of all worldwide advertising in 12 key markets -- the U.S., UK, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan and Russia. ...
Oculus Go owners will be able to download the Sling, ESPN and Fox apps in the Oculus app store this week. In addition, new buyers of the Oculus Go headset will receive an $80 credit toward ...
Share of viewing on internet-connected devices was 16.5% for adults 18-49 during Nov. 2018, 11.9% in Nov. 2017 and 8.4% in Nov. 2016. ...
WPP has been selected to serve as communications partner and will launch Team Newell as a dedicated unit to service the client, expanding the relationship that began in 2016. The firm spent $587 million on advertising ...
The combination will form a powerhouse U.S. digital agency offering experience, commerce and digital transformation services. ...
In 2019, 8.2 million older consumers will put on a wearable device, in large part because of the growing array of health-monitoring features available. ...
According to several reports, one potential fatal glitch in the Tribune deal involved antitrust complications. On the 'Globe' front, a first contract offer to the newsroom proposed stripping union protections and provisions. ...
