Comcast Corp. -- which has long been protective of the set-top-box data set of its cable TV system subscribers -- has made a rare measurement deal with Comscore. Comcast's cable TV set-top-box data has long been ...
Today's News
More stories are now on display in a single frame, with fewer ads and a 20% faster loading speed from the pub's previous iteration. ...
he retailer just posted better-than-expected sales for the fourth quarter, powered by a 19% advance in online sales. ...
French is charged with executing the magazine's digital-growth strategy and enhancing the user experience to expand its subscription base. ...
Marketing leaders say they're ramping up investments in overall customer experience to distinguish their brands from the competition. ...
Actually, as of 12pm (EST) today, candidates have spent $1.03 billion, and still counting, on media buys related to the 2020 Presidential primaries and caucuses, according to public file data compiled by Advertising Analytics. ...
The mobile analytics company OneAudience improperly collected a host of data from Facebook users -- including names, emails, call logs, and location data -- the social networking platform alleged in a lawsuit filed Thursday. ...
Sendlane clients can improve their email results by using the combined services, the firms say. ...
The National Consumers League reports a tripling of spoofing and phishing complaints. ...
The company's focus is integration and paying down debt .Pro forma digital advertising and marketing revenues rose to $231.8 million in Q4 and to $912.5 million for the year. ...
Drummond and Hearst Magazines first partnered in 2017 to produce a magazine based on her blog. All of Drummond's digital content will be exclusively available on Hearst Magazines' platforms. ...
The high-tech collaboration results in enhanced stability, excellent grip on slippery surfaces and durability, according to Skechers. ...
From cancelled events to supply-chain issues, the impact of the coronavirus continues to ripple throughout the technology industry. ...
Poehler as the voice of Rapunzel: "Either build a staircase or install an elevator, okay? What do you think these are, hair extensions?" ...
Three Minnesota residents who are suing Trump's campaign over unwanted robotexts should not be allowed to proceed with their claims, Trump's campaign argues. ...
To celebrate the extra day (Feb. 29) Socialdeviant content planner and beer brewing enthusiast Graham Spector cooked up a citra-hopped pale variety dubbed Leap Beer. ...
Fake "Verwhyzon" blog claims, "Our 5G only works on a few sidewalks in a few cities across America." ...
In her previous role as executive creative director, Katy Hornaday is credited with helping the agency achieve record growth in 2019, including a streak of 13 consecutive new business wins. ...
Gmail is working on a purported design bug that has eliminated the Empty trash now and Empty spam options, according to Android Police. ...
Bruce Dold, publisher-editor-in-chief of the 'Chicago Tribune' since 2016, will leave on April 30 after 42 years at the paper. ...
GE veteran Jason Frierott will report to Meredith President-CEO Tom Harty. His ole will also extend to strategic planning, business operations and M&A. ...
Burberry has introduced a new augmented reality shopping tool to be used through Google Search, enabling them to see Burberry products virtually in the environment around them, much like companies like Wayfair and Ikea facilitate AR ...
Full-year results show overall no revenue growth for the second year in a row. Univision's 2019 revenue was $2.69 billion vs. $2.71 billion in 2018 and $2.94 billion in 2017. ...
Shipments of personal computing device, including desktops, notebooks, workstations and tablets, are now expected to decline 9% in 2020, according to a new forecast by the International Data Corporation (IDC). The decline is attributed to the ...
WPP is the fourth ad holding company to report an organic revenue drop for 2019. Earlier, Havas, Dentsu and Publicis Groupe reported declines. Omnicom and Interpublic reported gains. ...
Most advertisers will increase influencer campaigns as their strategies move beyond the experimental stage and become more refined. ...
The majority of ad executives are currently utilizing location-based data, and the No. 1 reason is to improve ad targeting. ...
The choice of Bob Chapek as Disney's new CEO is raising questions among some analysts. Given Disney's stated streaming-focused strategy, why not select Kevin Mayer, who has overseen the successful streaming push? ...
Stateside, it looks like TikTok's popularity is coming to an end. The app's U.S. user growth is expected to drop from 97.5% in 2019 to 21.6% this year, per eMarketer. ...
Nearly half of ad execs say they are using mobile audio advertising in lieu of traditional AM/FM radio media buys, according to a survey of advertisers and agencies conducted by Advertiser Perceptions in November 2019. ...
