Automaker's NYC cultural hub is partnering with Gotham Film and Media Institute to provide support for three New York City-shot narrative short films. ...

Campaign shows archival home videos and photos, narrated by a child asking "How did they live their lives without posting about it?" ...

YouTube now allows users to cut out its most popular media format - Shorts - from their app feed. ...

Consumers reward brands that feel genuine, punish those that do not and expect AI to be both invisible and clearly labeled at the same time. ...

Albertsons has released incrementality metrics to help advertisers identify new customers and more across its retail network. S. Martinelli & Co. became one of the first testers. ...

The brand hopes its festival marketing strategy can help the toy brand reignite Gen Z fandom. ...

The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, up 13.9% YoY. ...

The campaign offers real stories inspired by nutty HR realities. ...

The agency signed a multi-year extension for the College Football Playoff. ...

Co-branded ad work began in the first quarter. ...

Snapchat plans to lay off approximately 16% of its global full-time employees - about 1,000 jobs - as the social media company embraces advancements in AI to cut overhead costs during its "crucible moment." ...

The Cannes Lions this morning unveiled the complete jury rosters for its upcoming awards, including members of the media jury chaired by WPP Media's Sindhuja Rai. ...

Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney's ABC/Hulu has four of the top 20 programs. ...

The integration with HubSpot will give advertisers the ability to connect their campaign workflows directly to the customer relationship management (CRM) platform. ...

So far, the data shows a tradeoff: Equity is down in most segments, but parts of the funnel are moving in the right direction. ...

Several recent policy changes at Amazon have prompted large sellers to boycott the online retailer's ad business on Wednesday. ...

"You act like I don't exist. While you ignore me, I'm out here changing lives," says a ViiV ad aimed at adults under 35. ...

In one spot, the soccer star is an oasis of calm during a lively (beer-throwing) Word Cup watching party. ...

Maine lawmakers this week failed to pass a broad privacy bill that was opposed by ad industry groups. ...

Qdoba is encouraging customers to "file" for "Tax Day Guac Relief," a $5 reward for having paid extra for guac at other Mexican chains. ...

Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful. ...

Class is in session: The brand bets the actor can move men off their tired old deodorant with new better-for-you ingredients. ...

Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "first of its kind attention-adjusted CPM [cost per thousand viewers] measure." ...

The agency's model: Everything is media. ...

First work is expected to break this fall. ...