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Today's News
The upgraded platform helps brands manage their email lists and improve their search results, the company says. ...
The combined service digitizes emailed invoices and uses the resulting data for processing and mobile approval, the companies say. ...
Consumers have to trust brands they never purchased from before, Yes Marketing reports. Some complain about receiving too many marketing emails. ...
The IPG media agency won for a documentary film, 5B, about the nurses who established San Francisco's first HIV hopital ward. ...
A survey by L.L.Bean found that four in five Americans say summer passes by too quickly, and more than half feel they don't have time to truly enjoy it. ...
The way that social platforms were built encourages "fake news, disinformation and addiction," Kara Swisher said. ...
The wireless carrier is teaming with Dustin Lynch, showing up at festivals in support of his new single, "Ridin' Roads." ...
The Spotify Free ad offering is part of the platform's multi-pronged push to grab more share of rapidly growing podcast advertising spending. ...
The U.S. ad market expanded 3.1% in May vs. the same month in 2018, according to the latest data from Standard Media Index. The U.S. Ad Market Tracker, a collaboration of SMI and MediaPost, slid slightly ...
At Cannes Lions, Pinterest announced the expansion of its partner program to support its shoppable ads launched last week. The D2C search-based experience aims to drive purchase transactions to merchants' websites. ...
The Media Rating Council's new duration-weighted impression standard, which will become the currency for valuing video advertising across media in 2021, is confusing and controversial to most ad execs, but to the extent that they understand ...
CANNES, FRANCE--The hub of the network remains in London as Lund is uniting the city-based McCann businesses in a new facility designed to fit 11,000 staffers by the end of the year. "It is very demanding ...
"Money Diaries" counted 7 million unique visitors in 2018, making it Refinery29's top financial editorial series. Refinery29 and Eko will split revenue from ads and sponsorships. ...
Mr. Peanuts' image graces Planters' first-ever high-top sneaker, the Crunch Force 1, a limited edition basketball shoe. ...
A new study found two-thirds of respondents would drop a brand if its ad appeared next to fake or offensive content. ...
Google said it's investigating why content from lyrics site Genius served up in search results without creator rights permission, after Genius embedded patterns in its formatting to prove the search engine scraped its site for cont ...
First Media's food and lifestyle content from its So Yummy and Blossom brands will be displayed on Captivate's 12,000 screens in the coming weeks. ...
Looking to access more granular audience targeting, NCC Media -- the locally based cable TV advertising sales group -- has announced a partnership with OpenAP, the national consortium of TV networks. ...
The group is forming because it says "addressability begins with the content distributors." Comcast Advertising is pushing its own content-distributors industry consortium group for widespread use of addressable advertising. ...
The problems began on Monday afternoon, but Gmail said it was resolving them. Some complaints were posted later Monday night. ...
CANNES, FRANCE -- RPA's Chief Marketing Officer Tim Leake says: "We will remain independent because it is too important of a differentiation...and a competitive advantage for our clients." ...
The ad industry believes the new standard will have the greatest positive effect on online and over-the-top video, and the most negative impact on mobile video. ...
News Corp. this morning announced it is putting News America Marketing -- one of the biggest distributors of FSIs, coupons and other forms of below-the-line marketing -- on the block. The unit's footprint currently reaches 60,000 ...
CANNES, FRANCE--Most consumers (53%) say brands are less than truthful about their commitment to society. according to a new Edelman survey. ...
VidAngel's former $1-per-movie streaming service allowed users to censor nudity or violence from videos. ...
The Brand Safety Institute will offer instruction in 10 subjects, including combatting ad fraud and malware and ensuring ads appear adjacent to appropriate content. ...
'Moment' magazine, an independent Jewish monthly, is now absorbing the Forward's 16,000 print subscribers. ...
Revenue for the company is growing "100% year-on-year, according to CEO Asaf Peled. Minute Media's properties reach over 140 million monthly ...
The contract, ratified with the Writers Guild of America, East and spanning three years, comes after negotiations began in April 2018. ...
