In Ads Creative Studio, marketers can generate different versions of the same video by using tools to adjust audio and clip length, add text overlays and captions, or change end scenes. ...

Alisa Gmelich has been tapped as Hardee's new president. She joins the burger chain from Sprouts Farmers Market, where she served as CMO since 2022. ...

That was one piece of advice dispensed during an Advertising Week New York session today featuring comedian Trevor Noah and several business-side industry executives. ...

Each piece of AI content from Google's Gemini models has a hidden SynthID label that now supports watermarks from all its partners, and is available from a new dedicated website. ...

Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an interactive game. ...

An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests. ...

Prior to her appointment,Renee Chez spent most of her 26-year ad career at Cramer-Krasselt. ...

The agency will create a platform to showcase products and enhance visibility. ...

Under Stephan Loerke's helm, the World Federation of Advertisers championed industry self-regulation, organized its ill-fated Global Alliance for Responsible Media, and jump-started advertiser-led, open source cross-media measurement initiatives. ...

The organization has formed an internal committee to begin the search process for Loerke's replacement, including WFA President David Wheldon. Loerke will remain on the job until July 2027. ...

Demi Moore, Christy Turlington, Zoe Saldana and Vanessa Kirby star in a mental-health campaign designed to get people talking. ...

The deal follows two other recent acquisitions by MSQ in the U.S. including Big Spaceship in New York and Atlanta-based digital agency Arke (rebranded MSQ DX). ...

Tidy Cat debuts creative tied to the "Special Litter Unit" or SLU, while Pretty Litter brings back Martha Stewart. ...

Meta Platforms users who alleged they were victims of "pump-and-dump" investment scams advertised on Facebook and Instagram are petitioning a federal appellate court to revive their lawsuit against the company. ...

Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video format Reels over written and pho ...

Mahjong set features tiles that depict various menu items like pancakes, bacon, pies and coffee, along with Perkins storefronts. ...

Madrid-based Samy has more than 1,200 employees and operates in 55+ markets worldwide. London-based investment firm Bridgepoint Group acquired a majority stake in the agency in 2025. ...

Collection includes a transparent peach vest with a spout that can be filled with a beverage, and a built-in straw with which to drink. ...

"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning. ...

To reinforce the message that its wipes should be used for hands only, brand sets up images of fingers posed to look like butts. ...

The fabric softener's famous bear has a new sidekick, in an effort aimed at inspiring the sweet smell of nostalgia. ...

Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity. ...

To lead the initiative, McKinney has appointed Laura Catalusci as executive director of advocacy. She's a specialist in the field who previously served at IPG Health. ...

The expanded services with WBD, Spotify and Yahoo DSP are intended to give Walmart's media arm a larger piece of TV ad dollars through the partnership by giving advertisers a longer reach to Walmart shoppers ...

Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share of both people and spending. ...

The move follows the company's appointment in September of Liz Rutgersson as CEO of Assembly, who now becomes CEO of the rebranded agency, overseeing both the global operation and the North America region, reporting to Sla ...

The new hire leads integrated campaigns, brand experiences and cultural projects. ...