With $3.804 billion from PHD and $1.956 billion from OMD, Omnicom Media Group expanded its net billings by $7.659 billion in 2024. ...
Today's News
Backed by a digital and social campaign, the year-round food truck is backed by activations and merch. ...
The London agency's new co-CCOs call the duo "creative powerhouses with world-class credentials." ...
The firm cited continuing "challenging" macroeconomic issues, a big reduction in the spending of a big tech client last year and continuing lower spending on marketing across its technology client roster. ...
Despite the multitude of challenges AI brings to the ad industry, technology advancements will change even the fundamentals of how brands, agencies and publishers reach and interact with consumers. ...
Global survey results from NP Digital were broken out by region and job title, as well as women vs. men. The U.S. part of the survey reveals significant variations in salaries across different digital marketing role ...
"Snow White" took in $87.3 million globally. Industry estimates were expecting it to exceed $100 million globally. The production budget on the film is estimated to be $250 million. ...
The "Inquirer" identified 10 jobs to be eliminated earlier this year. ...
Besides a full-line spot, the automaker plans to leverage March Madness media to drive mass awareness of the Nissan Murano and Armada. ...
Wisconsin Newspaper Association asks other papers if they have received such a request. ...
The new framework shifts power back to publishers, the IAB claims. ...
Seven-year-old Fasenra asthma medication has launched its first-ever sports partnership. ...
"Wingin' It" focuses on the brand's promise of $200 in free overdraft protection. ...
Winery is contributing to the Dress for Success "Women Who Inspire" campaign, which consists of in-store point-of-sale, OOH, and social media efforts. ...
California "identifies no legitimate governmental interest in requiring minors to obtain parental consent before accessing personalized feeds," NetChoice writes in papers filed Thursday with the 9th Circuit Court of Appeals. ...
Perplexity AI remains dedicated to purchasing TikTok, and has published its own vision for rebuilding the platform in the U.S., including its powerful algorithm. In January, Perplexity revised its initial takeover offer for the popular short-fo ...
Limited-edition meals coincide with Warner Bros.' "The Minecraft Movie" release on April 4. ...
A new phishing campaign is targeting SEO professionals with malicious Semrush Google Ads that aim to steal their Google account credentials. Researchers believe the bad actors are after Google Ads accounts that would enable them ...
The test was done in response to a "number of inaccurate reports that vastly overestimate the value of news content to Google," wrote Paul Liu, Google director of economics, in a blog post. ...
U.S. District Court Judge Vince Chhabria says the case was "difficult," but he is "very tentatively inclined" to require Google to face some claims in the privacy suit. ...
The brand signed a three-year sponsorship agreement and is also kicking off a "Raise Your Bar Challenge" on fitness app Strava. ...
Digital technology news outlet TechCrunch announced Friday that it has been sold to Regent, a California-based private equity firm that owns dozens of companies in the media, retail and manufacturing industries. ...
The push-launched in 30 markets globally and backed by a 40% boost in its marketing budget this year-- is part of a major effort by the brand to attract younger consumers. ...
AI has become a tool that allows brands to get to know their customers much better and find the ones who will stick with the brand for many years to come. ...
The tech giant also won in 2019 and over the last three years has ranked as a top-three contender for Cannes Lions Brand Of The Year. ...
Five spots by Team DDB show how the military branch aids communities. ...
In 2024, Bruno Rebelo helped the agency secure a 78% win rate, adding nine new clients. ...
Cohen defended the Sonic Drive-In business and won four of his last four pitches. ...
Facing a 16% sales drop next quarter, Nike is doubling down on performance, pruning inventory, and putting fresh energy into Super Bowl-scale storytelling. ...
Three quarters of respondents support a law requiring advertisers to disclose the personal data used for targeting. ...
