The offering drew far more interest than anticipated, and received $6 billion in orders. ...
Today's News
The first C13Originals series will be "Gangster Capitalism," a docs-series looking at white-collar crime in America. ...
Video subscribers from DirecTV, DirecTV Now and AT&T's older fiber-based U-Verse were collectively down 6% to 23.9 million. ...
In a rare cross-industry exercise to plan for how 5G and ATSC 3.0 might impact the advertising and media industry, a consortium backed by Fox today will release a white paper summing up a variety of ...
OpenAP 2.0 will be accessible at OpenAP.tv and for agency planning systems and approved digital sales platforms. ...
The updates aim to provide "a little more granularity and more specificity" to consumers, IAB Europe CEO Townsend Feehan says. ...
Retailer launches campaign aimed at construction professional tied to the NFL Draft, a time when amateur athletes are about to "go pro." ...
Of particular interest to the FTC is whether the company violated a 2011 agreement it made regarding the sharing user data. ...
The D2C start-up -- like Airbnb, but with tents, queen-size beds and solar showers -- aims to provide a "launchpad for discovering the outdoors." ...
"Proof is in the Pennzoil" presents facts about what makes Pennzoil stand apart from the competition. ...
The group's "extensive research" found Puerto Rico's brand identity is neutral in the minds of travelers, encouraging organizers to develop an entirely new platform. ...
"Our branded content strategy is about delivering stories that people want to consume and subtly working in our vehicles," says Hyundai's Dean Evans. ...
The AT&T cellphone business added 80,000 customers, a much better outcome than the decline of 44,000 analysts had predicted. ...
Brightback says it can spot intent to leave in subscription customers, and then intervene to prevent it. ...
The Time 100 summit is an expansion of Time magazine's annual franchise, now in its 16th year, which lists the 100 most influential people in the world and across the political spectrum. ...
The organization saw membership balloon after the Interactive Advertising Bureau required its general members to join. ...
Group Nine is expanding its slate into licensing, merchandising and direct-to-consumer opportunities, with new executive vice president of commerce Brian Lee taking the lead. ...
In what could be one of the greatest returns on advertising investment this year, Walt Disney Co. has spent $13.6 million on ads promoting this weekend's release of "Avengers: Endgame," the much anticipated culmination of a ...
The digital media brand with DIY and lifestyle content for millennial women employs about 50 people. Traffic dipped from just over 4 million in October 2018, to 2.44 million in March. ...
Whitney is now head of worldwide paid media, partnerships, promotions and consumer products at Lionsgate. ...
With Brave's release of its latest desktop browser, users can opt into Brave Rewards and view privacy-preserving Brave Ads. ...
Engineering pros say they like getting content by email -- but 49% delete all emails that come in, according to engineering.com. ...
After working at many agencies in Chicago, including DDB and O'Keefe Reinhard & Paul, Jesse Alkire is returning to his home state of Colorado to launch the Denver Ad School. ...
The company is also offering channel features, including a personalized in-app content feed. ...
Retailer suspended mobile payments until it converts all store point-of-sale terminals to technology required by new credit card company rule. ...
eBay has been shifting its efforts away from non-strategic third-party ad placements toward its first-party Promoted Listings product. It seems to be paying off. ...
Driven by the growth of phones that can be charged wirelessly, global shipments of wireless power receivers and transmitters grew 37% last year, according to a new forecast by IHS Markit. That was a growth of ...
A lack of brand safety "will kill the internet," says Guy Tytunovich, founder and CEO of cybersecurity company Cheq. ...
Raymond James & Associates expect Facebook's advertising revenue to reach $14.8 billion, a more than 25% jump, year-over-year. ...
The deal spans 35 markets and includes online games, sweeps, TV, digital, and in-store promotion. ...
