Ammunition, a global agency focused on B2B
brands, appointed Myron Nilsson as chief creative officer.
Based in Atlanta, Nilsson reports to CEO Jeremy Heilpern. His charge is to lead creative across the agency's U.S. and European
operations.
“The fundamentals of great creative haven’t changed, but almost everything around how it gets made is changing. Creative, production, technology and AI are
converging. The agencies that figure out how to bring those things together without sacrificing the craft are going to define what comes next. Myron understands both sides of that equation,”
said Heilpern.
Most recently, Nilsson was president of AdPipe Studio, a venture-backed creative technology company working with Fortune 500 leaders. Prior to that, he spent nearly a
decade at Octagon, his last post as vice president/creative group director. He also founded Octagon's Social Studio and grew it into an $10 million business. He later served as global ECD at Hilton
Worldwide, directing creative across 26 brands.
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“Nilsson has seen this business from nearly every angle, agency-side, brand-side, and inside a technology company," Heilpern said.
"That's exactly the perspective Ammunition needs for its next decade. His job isn't simply to lead a creative department. It's to help us build an environment where the best creative people want to
work.”
Over the past year, Ammunition has expanded its executive leadership across operations, client partnerships, and creative. A member of Worldwide Partners,
the agency's creative includes LP, Kingspan, Atlanta Hawks and Georgia Pacific. Its mantra: Growth. No Matter What.