- Uber Launches Global Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2024
Created internally by Uber's creative team, the effort depicts the joy a ...
- Publicis Creative Adds Three To Executive Team
MAD, Steve McClellan - Tuesday, July 23, 2024
Tiffany Edwards joins as EVP of integrated growth and business acceleration f ...
- Villacarillo Selected As Dotted Line's Head of Creative
People on the Move, Fern Siegel - Monday, July 22, 2024
The agency's CEO said Villacarillo's "passion for creativity and craft is contagio ...
- Chevy Highlights Equinox EV During MLB
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2024
The spot, from Commonwealth/McCann, features the 1982 hit song "Don't Change" ...
- Easy Writer: New GenAI Tool Also Protects Privacy, Firm Says
Email Insider, Ray Schultz - Thursday, July 18, 2024
Proton Mail, an encrypted email service, has a new generative AI writi ...
- Cadillac Enlists Actor Jerry Ferrara For Escalade Reveal
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2024
Ferrara will post Cadillac content on his social media channels this w ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- Droga5 Taps Jeger, Varvara As ECDs
MAD, Fern Siegel - Monday, July 15, 2024
Droga5's CCO Scott Bell said the pair would play "a huge ro ...
- AI, The Common Denominator: It Helps Writers, But Everyone May Sound The Same
Publishing Insider, Ray Schultz - Sunday, July 14, 2024
Study finds that AI especially helps less talented writers. ...
- Omnicom 'ArtBot' Will Do For Creative What AI Has Been Doing For Media, So Far
Media 3.0, Joe Mandese - Wednesday, July 10, 2024
It isn't clear how Omnicom's new ArtBotAI differs from other generative ...
- Brandtech Mobile Shop Unveils AI Offering, New Leadership
MediaDailyNews, Laurie Sullivan - Wednesday, July 10, 2024
Mobkoi co-founders Quentin and Guillaume Le Pape have returned to the mobi ...
- Hyundai Notes 'Everyone's Outside' In Tucson Spot
Marketing Daily, Tanya Gazdik - Friday, July 5, 2024
The new spot is part of the ongoing "Okay Hyundai" campaign. ...
- Buntin Taps McMahon, Greene As Creative Duo
People on the Move, Fern Siegel - Tuesday, July 2, 2024
The duo will partner on the Servpro and CFP Board accounts. ...
- Refine Your Design: Brands Are Offered New Integrated Tools
Email Insider, Ray Schultz - Friday, June 28, 2024
Benchmark Email and visual communications platform Canva aim to help marketers ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- IPG Puts Kinesso's Martin In Charge Of Acxiom
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
Interpublic said the move "fully aligns the teams responsible for engineering behin ...
- Joan Adds 2 ECDs To Head EBay, HexClad Accounts
MAD, Fern Siegel - Tuesday, June 25, 2024
"Joan is one of the few creative agencies left that doesn't ho ...
- Facebook Tests Automated Variations Of Branded Reels
MediaDailyNews, Colin Kirkland - Monday, June 24, 2024
Meta is testing a new creative option on Facebook Reels that tak ...
- General Motors Chooses New Agency Partners
Marketing Daily, Tanya Gazdik - Friday, June 21, 2024
Anomaly, Mother, Preacher and 72andSunny join the automaker's agency roster. ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- Maruri Heads Creative For Iris Worldwide
MAD, Fern Siegel - Tuesday, June 18, 2024
The U.S. will be a priority market among Iris' network of ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early Tester
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
The Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Are Algorithms Killing Creativity?
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
New Yorker Writer and author Kyle Chayka, TV show creator Lucia Aniel ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Chopra At Cannes: On Brands, Creativity and AI
MediaPost Live, Steve McClellan - Monday, June 17, 2024
Speaking from the Debussy Stage at the Palais, the bestselling author defin ...
- Acadia Selects Friedman For New Agency Post: Creative Director
People on the Move, Fern Siegel - Friday, June 14, 2024
He will develop creative work for performance and retail media, influencer a ...
- Above+Beyond Taps W+K's Bruce As ECD
MAD, Fern Siegel - Thursday, June 13, 2024
Previously, Bruce was creative director for Wieden+Kennedy, leading initiatives for Nike. ...
- Designit Wins Media, Creative AOR For Zipfizz
MAD, Steve McClellan - Thursday, June 13, 2024
It's the first AOR relationship for the 21-year-old brand, which made t ...
- Siemens Finds Surprising Results In AI-Powered Ads
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Siemens drove stronger results with more web site visits and generated addition ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...