- Hyundai Launches Multicultural Efforts For Santa Fe
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2024
Hyundai Motor America is launching efforts aimed at African American and Asi ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- Ogilvy Honduras' 'Morning After Island' Tops WARC Creative 100 Campaigns
Mediapsssst, Richard Whitman - Wednesday, March 13, 2024
This year's top agency: BETC Paris while Ogilvy won for top creati ...
- AI Writer's Crutch? Tool Can Create Marketing Emails
Email Insider, Ray Schultz - Wednesday, March 13, 2024
Do AI-crafted emails have the person-to-person touch that was once featured ...
- Link Save: Don't Drive Customers Away With Malfunctioning Emails
Email Insider, Ray Schultz - Wednesday, March 6, 2024
Broken links can harm your reputation and lead to deliverability issues. ...
- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Genesis Launches 'Signature Event' Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 1, 2024
Creative from Innocean USA emphasizes simplicity and focuses on the product's signatu ...
- NeoPangea Names Creative, Digital Ad Execs
People on the Move, Fern Siegel - Friday, March 1, 2024
The agency appointed Laura Rush as director of digital creative. ...
- StrawberryFrog Names Sonderup Executive Creative Director
MAD, Fern Siegel - Wednesday, February 28, 2024
The 22-year ad vet claims his share of industry awards. The agency ...
- The CEO With The Mighty Mouse Heart
Search & Performance Insider, Laurie Sullivan - Thursday, February 29, 2024
EXTE, pronounced X-T, is the official name of a newly created compan ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Mod Op Acquires RTO+P, Expands Creative Capabilities
MAD, Fern Siegel - Monday, February 26, 2024
The buy expands Mod Op's capabilities in social media, experiential marketing a ...
- Buick Focuses On Design With New Slogan
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
With new products like the 2024 Buick Envision and 2025 Buick Encla ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Quit Flubbing: How To Avoid Email Mistakes
Email Insider, Ray Schultz - Thursday, February 22, 2024
Veteran email marketer Ryan Phelan admits he recently made a mistake. "T ...
- Has Google's Gemini Chatbot Just Rewritten History?
Media 3.0, Laurie Sullivan - Thursday, February 22, 2024
Google is facing a backlash in response to its AI chatbot Gemi ...
- Honda Launches 'DreamCab' Trivia Series
Marketing Daily, Tanya Gazdik - Tuesday, February 20, 2024
Hosted by media personality and former HBCU Division 1 basketball player, N ...
- Mercedes-Benz Launches G-Class 'Diamonds' Limited Edition
Marketing Daily, Tanya Gazdik - Thursday, February 15, 2024
Set to a cover of "Fever," the 60-second video from teamx ...
- Nexstar Hires Schulman For Platform Marketing
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Nexstar Media Group, the largest U.S. owner of TV stations, has hir ...
- Valvoline Releases Pre-Super Bowl Spot
Marketing Daily, Tanya Gazdik - Saturday, February 10, 2024
It's the first time the brand has launched creative in conjunction wi ...
- Most Effective Super Bowl Spots, Creatively Speaking
MediaDailyNews, Joe Mandese - Monday, February 12, 2024
The NFL's "Born To Play" was the most effective commercial airing ...
- Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Digital audio ad-tech firm A Million Ads will launch a feature ...
- Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta Singing
TV Watch, Wayne Friedman - Thursday, February 8, 2024
VidMob identified five creative insights for top-performing Super Bowl ads. You mig ...
- Susan Credle Named IPG's First Creative Advisor
MAD, Steve McClellan - Monday, February 5, 2024
In her Creative Advisor role, IPG said Credle will work with creati ...
- BMW, Nissan, Toyota, Kia Reveal Super Bowl Plans
Drive Time, Tanya Gazdik - Monday, February 5, 2024
BMW's 60-second star-studded spot features actor Christopher Walken along with actress Ashl ...
- Saylor Adds Sabath As Executive Creative Director
People on the Move, Fern Siegel - Tuesday, January 30, 2024
Sabath will bolster the agency's creative identity expand Saylor's capabilities in entertainme ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
MAD, Fern Siegel - Friday, January 26, 2024
"We look to make Nissan an even more culturally relevant brand," sa ...
- Toyota Has A Change Of Heart About Super Bowl
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot was created by Toyota's agency of record, Saatchi & Saatch ...
- Hyundai Uses Vikings, 'Barracuda' To Showcase Santa Fe Capabilities
Marketing Daily, Tanya Gazdik - Friday, January 26, 2024
The spot features the original 1977 hit "Barracuda" by Heart and ...