- How To Create Compelling Campaigns In the Well-Trod Email Channel
Around the Net in Email, Ray Schultz - Thursday, March 23, 2023
Email is a well-trod marketing channel -- but it can still ...
- Ford Targets Next-Gen Drivers With Branding Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
"Authenticity was our top priority," Ford's Erica Martin tells "Marketing Daily." ...
- Chrysler Shows How Minivan Offers 'Vanlightenment'
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
Effort brings "a bit of light-heartedness to daily chaos our Chrysler Pacifi ...
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
Digital News Daily, Karlene Lukovitz - Tuesday, March 21, 2023
Innovid's AI-powered dynamic creative tech allows personalization of message and design ...
- Stensul Expands Beyond Email Creation To Landing Pages
Email Marketing Daily, Ray Schultz - Tuesday, March 21, 2023
One user of the no-code tool from Stensul is the Milwaukee Bu ...
- Agency Gut Opens In Amsterdam, Its First European Outpost
MAD, Steve McClellan - Friday, March 17, 2023
The office is currently being led by Natalia Forster as Managing Directo ...
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Grant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- Elvis Enlarges Creative Team
People on the Move, Fern Siegel - Thursday, March 16, 2023
Alexandru Vasile will run the agency's creative department. ...
- How AI Is Affecting Email Marketing
Around the Net in Email, Ray Schultz - Thursday, March 16, 2023
AI is disrupting email marketing, with platforms like ChatGPT and Grammarly promisi ...
- Volvo Honors Behind-The-Scenes Movie Heroes
Marketing Daily, Tanya Gazdik - Tuesday, March 14, 2023
The spot will run in broadcast over the next two weeks a ...
- Genesis To Debut Campaign During March Madness
Marketing Daily, Tanya Gazdik - Tuesday, March 14, 2023
The Electrified GV70 marks the beginning of greater investment in the U. ...
- One Club's Creative Week 2023 Is Set For May
Mediapsssst, Richard Whitman - Tuesday, March 14, 2023
Events include The One Show 2023 awards ceremony and special 50th anniversa ...
- Hochberg Joins adam&eveDDB As Creative Director
People on the Move, Fern Siegel - Monday, March 13, 2023
Previously, she was affiliated with TikTok Brand & Creative Studio. ...
- Email Marketing Templates For Lawyers
Around the Net in Email, Ray Schultz - Friday, March 10, 2023
Ready-to-go email templates can be life-savers for busy lawyers. Here are eig ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- 15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2023
Bing is seeing growth in engagement and new users. Microsoft VP/consumer C ...
- Ford, Hyundai, Stellantis Recognize International Women's Day, Women's History Month
Marketing Daily, Tanya Gazdik - Wednesday, March 8, 2023
The satirical "Ford Explorer Men's Only Edition" lacks the essential features develop ...
- Portrayal Of Women In Advertising Veers Toward Domestic Roles
Research Intelligencer, Robert Williams - Thursday, March 9, 2023
The presence of women in domestic or family settings in ads increas ...
- 'The Lost Class,' About Gun Violence Is The Most Creative Campaign In The World According To WARC
Mediapsssst, Richard Whitman - Tuesday, March 7, 2023
Publicis Milan is the top-ranked ad agency and Ogilvy the top agen ...
- AdLarge Picks Up The Pants Podcast
Publishers Daily, Ray Schultz - Monday, March 6, 2023
Actors Kate Moennig and Leisha Hailey discuss their daily lives. ...
- Creative Services Professionals Are Most Concerned About AI
Data & Programmatic Insider, Laurie Sullivan - Monday, March 6, 2023
Market and audience research firm GWI found that in advertising, 22% a ...
- Cadillac Adds To 'Audacity' Creative
Marketing Daily, Tanya Gazdik - Sunday, March 5, 2023
The spot honors the "entrepreneurial drive" of a Detroit family-owned-and-operated Cadillac dealershi ...
- AI-Supported Tool Uses OpenAI's GPT Model To Generate Sales, Marketing Email Copy
Email Marketing Daily, Ray Schultz - Friday, March 3, 2023
Newsworthy.ai and SalesNexus have partnered to launch Emailcomposer.ai, which uses OpenAI's G ...
- 'Ours Is the Tragic Privilege:' 'Time' Magazine's Historic Direct-Mail Pieces
Publishers Daily, Ray Schultz - Thursday, March 2, 2023
'Time' provided a running history of World War II in its direct-ma ...
- Cashmere Names Dattalo EVP, Executive Creative Director
People on the Move, Fern Siegel - Wednesday, March 1, 2023
Dattalo will lead creative efforts for Taco Bell, Google, Budweiser and Disne ...
- Middle-Most Message: Where To Put CTAs In Videos
Email Insider, Ray Schultz - Wednesday, March 1, 2023
Email capture forms have been creeping from the front to the midd ...
- Typos Widespread In Email Addresses, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
Zerobounce saw 10 million email typos in one year, the company repor ...
- IPG's McCann Taps Campopiano For Dual Creative Role
MAD, Steve McClellan - Monday, February 27, 2023
Campopiano most recently served as Worldwide Chief Creative Officer at Grey, whe ...
- Pfizer Launches $1.5 B Global Review: Includes Media, Creative, PR
MAD, Steve McClellan - Monday, February 27, 2023
The review is global and will be managed in-house by CMO Dr ...
- Volvo Launches 'For Life' Brand Platform
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2023
The Swedish automaker aims to ignite a conversation with consumers around t ...