- Ford Encourages Unity With 'Builders' Spot
Marketing Daily, Tanya Gazdik - Saturday, January 16, 2021
After a week of unrest in the nation, Ford is encouraging unit ...
- Hyundai Partners With Amazon, Targets Families With Santa Fe Creative
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
"I think you can feel a little bit of the chemistry betwe ...
- How To Send Automated Email Sequences
Around the Net in Email, Ray Schultz - Tuesday, January 12, 2021
Automated email sequences are usually sent after a customer takes an actio ...
- Ford Uses Goats To Illustrate Bronco Sport's Agility
Marketing Daily, Tanya Gazdik - Saturday, January 9, 2021
The effort, from Wieden+Kennedy, includes "Raised by Goats," which creates a "fu ...
- Consumers Want Warm And Cuddly Ads, Study Finds
Marketing Daily, Ray Schultz - Friday, January 8, 2021
Consumers are turned off by content that evokes sadness, fear and ange ...
- Creative All-Star: Reonna Johnson
MediaPost All Stars, Larissa Faw - Tuesday, January 5, 2021
Despite the challenges of 2020, Reonna Johnson stands out as someone w ...
- Lexus Features Influencers In Sport Sedan Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2021
The brand is "going both broad and deep with short- and long-fo ...
- Consumers Now Want Short Email Copy
Around the Net in Email, Ray Schultz - Tuesday, January 5, 2021
How long should your marketing emails be? People didn’t mind long co ...
- Pandemic Forces New Kind Of Auto Creative
Drive Time, Tanya Gazdik - Monday, January 4, 2021
With filming restrictions continuing, Toyota instead is relying on exterior shots ...
- How To Create A Motivating Sequence in Email: A Lesson For SMBs
Around the Net in Email, Ray Schultz - Thursday, December 31, 2020
Small businesses need a motivating sequence in their email marketing campaigns. He ...
- Tool Can Help Real Estate Agents Write Better Emails: Analysis
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Lavender, a browser extension tool, can help real estate agents write mo ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- Email Newsletter Tips For 2120
Around the Net in Email, Ray Schultz - Monday, December 21, 2020
The new year may be the time to reset your email newslett ...
- Fundraisers Varied Their Email Style During This Cycle
Around the Net in Email, Ray Schultz - Friday, December 18, 2020
Email fundraisers put more images into their emails and also use featur ...
- 40 Typical Email Marketing Errors
Around the Net in Email, Ray Schultz - Wednesday, December 16, 2020
Marketers make many mistakes when sending emails. Here are 40 ones th ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much mor ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know y ...
- A Guide To Email Signature Design
Around the Net in Email, Ray Schultz - Tuesday, December 15, 2020
Email signatures are a powerful branding tool. Here is a guide ...
- FCA Enhances Online Retailing Experience
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
About 45% of FCA's monthly sales originate from an internet lead, compar ...
- Chrysler Again Enlists Actress Kathryn Hahn For Pacifica
Marketing Daily, Tanya Gazdik - Friday, December 11, 2020
"Game Show" features Hahn as the host of a game show whe ...
- Ecommerce Email Subject Line Examples
Around the Net in Email, Ray Schultz - Thursday, December 10, 2020
Email subject lines are as important as the products being offered. He ...
- Coca-Cola Co. Launches Massive $4.2 Billion Global Agency Review
MAD, Steve McClellan - Wednesday, December 9, 2020
The review, including creative and media disciplines, comes amid a multiyear sli ...
- Don't Make The Same Email Blunders You Made In 2020
Around the Net in Email, Ray Schultz - Wednesday, December 9, 2020
A new year is almost here, and this means opportunities for ema ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual even ...
- Live From The Email Insider Summit: How PCH Plays The Game
Email Insider, Ray Schultz - Monday, December 7, 2020
The sweepstakes company sends 6 billion emails a year, while seeking ...
- Premier Music Group Acquires Search Party Inc.
Mediapsssst, Richard Whitman - Thursday, December 3, 2020
Both agencies work with brands to create music assets for advertising a ...
- Email Marketing Tips For The Big Holiday Shopping Weekend
Around the Net in Email, Ray Schultz - Wednesday, November 25, 2020
Black Friday and Cyber Monday are upon us. Here are some ema ...
- Can AI Write? Firm Uses Technology To Create Email Subject Lines
Email Insider, Ray Schultz - Wednesday, November 25, 2020
A poll of journalists and PR experts found that AI-written subject lin ...
- Ad-Lib Creates President Of Americas Role, Appoints Visual IQ Co-Founder Manu Mathew
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
In the new role, Mathew will support expansion and make it easi ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in t ...