Tag results for "creative"
- The Brandtech Group Draws The Blueprint For Ethical AIAgency in-house and legal teams are settling into the generative AI er ...
- Topol Upped To Chief Creative Officer, OberlandAgency founder Bill Oberlander called Topol "a powerful writer and dynamic lead ...
- David Selects Lobaton As Chief Creative Officer, North AmericaIn the new post for the WPP agency, Lobaton will oversee offic ...
- Conversion Touchstone: Marketers Are Urged To Simplify Their CopyEmail is the most effective channel for converting customers, Unbounce reports. ...
- YouTube Develops Synthetic Audio ID TechYouTube is working on AI tools that advance detection of AI-generated voic ...
- Google Sunsets Video Ad Platform To Prioritize AI CampaignsFeatures from an older performance ad video product will fold into ...
- Google Relaunches Feature Enabling Users To Create AI-Generated PeopleThe company stopped allowing users to generate people after the AI mod ...
- Why GenAI: Most Marketers See Benefits, But Face IssuesEmail copy is the second-most used function of generative AI, Skyword repo ...
- Snapchat Launches First Native iPad AppSnapchat's first native iPad app allows users to experience the platform a ...
- The Ads -- Er, I Mean, Games -- People PlayThe just-released "State of Games Media Buying" report shows the "playable ad ...
- Less Is More: Study Finds Readers Prefer Short HeadlinesBut journalists aren't bothered by long ones, a NiemanLab study determines. ...
- Digitas And Vox Media: Is What You're Seeing Real?Skepticism is rising among consumers, with 81% questioning whether what they s ...
- Automotive National TV Spending Drops In July"While major sporting events kept delivering large audiences, the auto industry ...
- Quigley-Simpson Taps Ceballos To Co-Lead Creative DepartmentThe agency said Ron Ceballos' "ability to leverage technology to enhance creativit ...
- Baldwin& Adds Pivotal Aircraft To Its Client RosterThe agency will oversee creative development for all online assets including w ...
- Unilever Consolidates Creative Duties For Its Beauty & Wellbeing Group With WPPWPP already serviced two of the group's biggest brands in the gro ...
- McCann New York Beefs Up Content Studio, ProductionGori Nastasi is now EVP, head of creative and social. McCann Conte ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase GrowsMany business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- King's Hawaiian Selects Erich & Kallman For Creative DutiesThe first campaigns developed by Erich & Kallman are scheduled to laun ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- Green Leads House 337's Brand-Building As Chief Creative OfficerPrior to this, he was executive creative director at Octagon in N ...
- VW Extends DDB Contract, Adds Precision Marketing To Omnicom RemitA newly formed VW-dedicated precision marketing team will be integrated with t ...
- Kellanova Just Wrapped An Agency Overhaul; Is It Now Up For Sale?A deal is not certain, but Mars is exploring a possible acquisitio ...
- Sonderup Elevated To Co-Chief Creative Officer At Strawberry FrogNew York-based independent ad agency StrawberryFrog, has promoted Nick Sonderup ...
- Kumar Named ECD, Momentum WorldwideHe returns to the agency after stints at Havas and Johannes Leona ...
- Reddit Acquires AI Startup Known For Cognitive ProcessingAs ad companies buy up AI startups, Reddit has announced its acquisiti ...
- Arc Worldwide Appoints Cancilla Chief Creative Officer, N.A.Before Arc, he was creative director at the Obama Foundation. ...
- Kia Launches Olympics Effort For CarnivalWith such a large viewing audience, the 2024 Summer Olympics is t ...
- Volkswagen Enlists Olivia Wilde To Direct Atlas CreativeMuch like the Atlas, the hero and her cups are anything b ...
- Uber Launches Global Brand CampaignCreated internally by Uber's creative team, the effort depicts the joy a ...
