- Grey Taps Tonetti As Global Head Of Creative Management
MAD, Fern Siegel - Thursday, December 12, 2024
Emma Tonetti has come full circle. She began her ad career ...
- Dodge Takes Tongue-In-Cheek Approach For Dodge EV
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2024
Ad "gives common electric car tropes the middle finger and assures fa ...
- Publicis Groupe Creative Unit LePub Expanding To U.S. Next Year
MAD, Steve McClellan - Wednesday, December 11, 2024
The New York office will be led by President Lea Mastroberti, Chi ...
- Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Performance Marketing Insider, Laurie Sullivan - Thursday, December 12, 2024
How the brain accepts and processes GAI in creative and ads h ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Toyota Debuts Holiday Effort, 'Best Friends' Support
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2024
Toyota is partnering with Best Friends Animal Society, the nation's largest no-ki ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- Create Advertising Promotes 3 Execs, New EVP In L.A.
MAD, Fern Siegel - Monday, December 2, 2024
Suneil Beri returns to Los Angeles in a new role: EVP, executi ...
- Gravity Global Recruits Florio As Chief Creative Officer
MAD, Fern Siegel - Wednesday, November 27, 2024
Before the appointment, she was ECD for global brands at Ogilvy N ...
- Volkswagen's ID.Buzz Promises 'Life Half-Full'
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
Another spot is in the works will break during the "Saturday Nig ...
- Chevrolet Brings Back Holiday Spot
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2024
This year's creative, called "The Sanctuary," highlights a special relationship between ...
- Valtech Selects DeCheser As First Global CCO
People on the Move, Fern Siegel - Tuesday, November 26, 2024
DeCheser will oversee strategy and creative for the agency's top brands, includi ...
- Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
Email Insider, Ray Schultz - Tuesday, November 26, 2024
Messaging that simply refers to AI draws lower engagement and conversions, Vidm ...
- Pearlfisher Promotes Sia To ECD
People on the Move, Fern Siegel - Monday, November 25, 2024
Sia has been with the agency 12 years, handling top brands. ...
- Jeep Returns To Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, November 24, 2024
The automaker is using its famous "jump ball" approach to choosing ...
- Using An 'Unreal' Engine To Reinvent A Decade-Old Kids Product
Media 3.0, Colin Kirkland - Monday, November 25, 2024
By leveraging CGI and virtual production methods, the toy manufacturer took ...
- Camozzi Joins MindgruveMacarta As ECD
People on the Move, Fern Siegel - Thursday, November 21, 2024
Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Health ...
- Google Chrome For Sale
Performance Marketing Insider, Laurie Sullivan - Friday, November 22, 2024
It's not a simple idea to sell Chrome to solve monopolistic practice ...
- Jaguar Debuts 'Reimagined' Brand
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, November 19, 2024
Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernis ...
- Leo Burnett To Shutter Detroit Office After Loss Of GM Business
MAD, Steve McClellan - Sunday, November 17, 2024
The agency notified the state of Michigan that it would shutter t ...
- Lexus Marks 25 Years Of 'December To Remember'
Marketing Daily, Tanya Gazdik - Monday, November 18, 2024
The spots features the signature jingle and giant red bows and pl ...
- Meta Ads Feed On Intimacy, Immediacy To Improve Performance
MediaDailyNews, Laurie Sullivan - Friday, November 15, 2024
Kantar and CreativeX conducted research for Meta showing human emotions and connectio ...
- Genesis Partners With Taylor Swift's Creative Director For Holiday Display
Marketing Daily, Tanya Gazdik - Thursday, November 14, 2024
The brand is showcasing the experience on social media posts, including i ...
- MWG Taps Burnett's Nolan For Top NA Creative Post
MAD, Steve McClellan - Wednesday, November 13, 2024
It's the second big creative hire for the network in as ma ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Advertisers, Creators Raise Performance Across YouTube, Reddit
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2024
An open mind and trust drive consumer spending, according to the stud ...
- BBH USA Enlarges Creative Team
MAD, Fern Siegel - Friday, November 8, 2024
The agency hired Jane Cronk and Ricardo Franco as executive creative direct ...
- Toyota Targets Young Latinos For Corolla
Marketing Daily, Tanya Gazdik - Sunday, November 10, 2024
The automaker enlisted Conill to develop a creative campaign focused on t ...
- McCann Worldgroup Ups De Pietri To Global Creative Partner
MAD, Fern Siegel - Wednesday, November 6, 2024
Previously, the agency's CCO in Spain, De Pietri is a Grand Pr ...