- How To Create A Motivating Sequence in Email: A Lesson For SMBs
Around the Net in Email, Ray Schultz - Thursday, December 31, 2020
Small businesses need a motivating sequence in their email marketing campaigns. He ...
- Tool Can Help Real Estate Agents Write Better Emails: Analysis
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Lavender, a browser extension tool, can help real estate agents write mo ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- Email Newsletter Tips For 2120
Around the Net in Email, Ray Schultz - Monday, December 21, 2020
The new year may be the time to reset your email newslett ...
- Fundraisers Varied Their Email Style During This Cycle
Around the Net in Email, Ray Schultz - Friday, December 18, 2020
Email fundraisers put more images into their emails and also use featur ...
- 40 Typical Email Marketing Errors
Around the Net in Email, Ray Schultz - Wednesday, December 16, 2020
Marketers make many mistakes when sending emails. Here are 40 ones th ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much mor ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know y ...
- A Guide To Email Signature Design
Around the Net in Email, Ray Schultz - Tuesday, December 15, 2020
Email signatures are a powerful branding tool. Here is a guide ...
- FCA Enhances Online Retailing Experience
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
About 45% of FCA's monthly sales originate from an internet lead, compar ...
- Chrysler Again Enlists Actress Kathryn Hahn For Pacifica
Marketing Daily, Tanya Gazdik - Friday, December 11, 2020
"Game Show" features Hahn as the host of a game show whe ...
- Ecommerce Email Subject Line Examples
Around the Net in Email, Ray Schultz - Thursday, December 10, 2020
Email subject lines are as important as the products being offered. He ...
- Coca-Cola Co. Launches Massive $4.2 Billion Global Agency Review
MAD, Steve McClellan - Wednesday, December 9, 2020
The review, including creative and media disciplines, comes amid a multiyear sli ...
- Don't Make The Same Email Blunders You Made In 2020
Around the Net in Email, Ray Schultz - Wednesday, December 9, 2020
A new year is almost here, and this means opportunities for ema ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual even ...
- Live From The Email Insider Summit: How PCH Plays The Game
Email Insider, Ray Schultz - Monday, December 7, 2020
The sweepstakes company sends 6 billion emails a year, while seeking ...
- Premier Music Group Acquires Search Party Inc.
Mediapsssst, Richard Whitman - Thursday, December 3, 2020
Both agencies work with brands to create music assets for advertising a ...
- Email Marketing Tips For The Big Holiday Shopping Weekend
Around the Net in Email, Ray Schultz - Wednesday, November 25, 2020
Black Friday and Cyber Monday are upon us. Here are some ema ...
- Can AI Write? Firm Uses Technology To Create Email Subject Lines
Email Insider, Ray Schultz - Wednesday, November 25, 2020
A poll of journalists and PR experts found that AI-written subject lin ...
- Ad-Lib Creates President Of Americas Role, Appoints Visual IQ Co-Founder Manu Mathew
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
In the new role, Mathew will support expansion and make it easi ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in t ...
- Cleveland Cavaliers Hires Artist Daniel Arsham As Its First Creative Director
MAD, Larissa Faw - Thursday, November 19, 2020
The Brooklyn, NY-based artist and life-long Cavs fan Arsham is also becomi ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said da ...
- Dentsu, VidMob Agreement Focuses On Ad Content Effectiveness
MAD, Larissa Faw - Monday, November 9, 2020
Under the deal, VidMob's Agile Creative Studio will be synced up wi ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Conventi ...
- Why To Create a Multi-Lingual Email Campaign
Around the Net in Email, Ray Schultz - Wednesday, November 4, 2020
Email is an effective channel in any language. Here are tips ...
- Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2020
For Dentsu, the structure represents a consolidation of all of Heineken's med ...
- Buzzword Binge: Emails Are Becoming More Formal, Study Finds
Email Insider, Ray Schultz - Tuesday, November 3, 2020
Almost half of U.S. brands are falling back on 'safe,' robotic corporate-speak ...
- How To Write Good Email Marketing Copy
Around the Net in Email, Ray Schultz - Friday, October 30, 2020
Email is an effective medium, but do you know how to wri ...
- CloudHQ Offers Halloween Email Templates
Email Marketing Daily, Ray Schultz - Friday, October 30, 2020
Small businesses can customize the templates to add their own names a ...