Tag results for "creative"
- Five Elements To Personalize In Email CampaignsPersonalization is a key ingredient in best-in-class email campaigns. Here are five ...
- Five Triggered Email Messages That WorkEmail response improves when brands send triggered messages based on specific customer ...
- Reading Gender Tea Leaves: The Dangers In PC MarketingJo Ellison notes that she is a cis woman. Do you know ...
- Pointers On How To Create An Email Drip CampaignEmail drip campaigns are a good way of staying in touch with ...
- Litmus Debuts Features To Make Email Readable By AllEmail marketing and analytics firm Litmus hopes to make email messages more ...
- It's War On Subject Lines: Suit Against Eddie Bauer Seeks Almost $1 BillionA consumer says the "50% off everything" line doesn't mean what it ...
- Homebase Hires AtomicHomebase has appointed Atomic London to its creative account in a competitive ...
- The Value Of Brand Values: How Firms Proclaim Them In EmailsCompanies want input on how to focus on values like sustainability in ...
- The Next Step In Email AnimationBrands can feature animation in their emails, using APNG an extension of ...
- Jack Daniel's Owner Calls Global Creative ReviewsBrown-Forman has announced global creative reviews for its portfolio of spirits brands, ...
- GDPR=Better Email Deliverability In Legal And Pro Service SectorsEmail delivery rates have risen in Europe and North America in most ...
- Email Says Jerry Lewis, Dead Since In 2017, Will Celebrate Pride DayA PR email contained a mangled subject line saying that “Jerry Lewis ...
- Nine Email Campaign Strategies For RetailersEmail produces conversion rates of up to 50% for retailers. Here are ...
- Grant's And Tullamore Dew Pick Uncommon For CreativeUncommon Creative Studio has picked up the global creative brief for Tullamore ...
- Five Great Re-Engagement EmailsBrand emails are often pushed to the trash. And those customers have ...
- Duration Weighting Could Lead To Better CreativeDuration weighting provides an opportunity for the media and creative to be ...
- Tips For Fledgling Email MarketersNobody wants to be called an amateur or a newbie. But for ...
- 10 Ways To Improve Your Click-Through RateConsumers receive dozens — or hundreds — of marketing emails per day. ...
- Tests Show Emojis Don't Work In B2B Subject LinesThe study by Outreach contradicts some earlier findings, prompting the firm to ...
- WPP's Mindshare Takes Media Network Of The Year Honors At CannesStarcom was runner-up and MediaCom, last year's winner, was third. ...
- Havas Group Buys L.A. Agency BatteryThe six-year-old agency will become part of Havas' Annex agency network. It ...
- Wayfair's Triggered Email Series: A Case StudyWayfair is sends a series of marketing emails triggered by shopper behavior. ...
- Presidential Hopefuls Like Long Email Subject LinesPolitical candidates are sending emails with increasingly verbose subject lines. For instance, ...
- Award-Winning Ads Are Becoming Less EffectiveDon't tell anyone hoping to pick up an award in Cannes this ...
- Let Intent-Based Marketing Fuel CreativeCANNES, FRANCE--This year the Cannes Lions Festival Of Creativity s making it ...
- On The Beach At Cannes: Getting Creativity 'Right'CANNES, FRANCE -- Creativity is everywhere but getting it 'right' for marketers ...
- Gym Hit For Email That Tells Members To Pinch Their 'FAT'Anytime Fitness, a UK gym chain, is being criticized for purported body ...
- Phrasee Adds Global Email Performance DashboardThe new tool displays uplift and revenue forecasting to help marketers avoid ...
- Publicis' Law: Adland Transformation Should Be Driven By CreativesCANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separated ...
- 3 Things To Look Out For At Cannes This YearFrom tech titans to the rise of "out-housed" in-housing, what's in store ...
