• by Fern Siegel , Today

Navy Federal Credit Union named Doner agency of record after a competitive review. The entity serves more than 15 million members worldwide.

Doner’s remit is to lead creative strategy across the brand, while strengthening member loyalty.

“Navy Federal Credit Union has built one of the most trusted brands in financial services by putting its members first,” said Craig Conrad, President-Chief Operating Officer at Doner. “Our team understands the values, aspirations and everyday realities of Americans across the country, and we’re excited to help Navy Federal tell the stories that honor its legacy while inspiring its next chapter of growth.”

First work is expected to launch in the fourth quarter.

Pam Piligian, Chief Marketing Officer at Navy Federal Credit Union, added: “Doner demonstrated a strong grasp on the challenges and opportunities everyday Americans, including the military and their families, are facing.”

The Navy Federal Credit Union was established in 1933. A member-owned nonprofit, it is open to all Department of Defense and Coast Guard active duty, veterans, civilian and contractor personnel and their families.

Doner is part of DonerColle Partners, a strategic alliance with Colle McVoy. Clients include Stellantis (Chrysler, Dodge, Jeep and Ram), Coca-Cola’s fairlife, McDonald’s, The UPS Store and Poland Spring.