- USAA, Series 'Masters Of The Air' Team To Honor Military
MAD, Fern Siegel - Friday, January 19, 2024
The organization handles insurance, banking, investment and retirement options for the militar ...
- Defense One Unveils Vertical To Cover Space And National Security
Publishers Daily, Ray Schultz - Tuesday, November 14, 2023
'Space One' will debut early in 2024, publisher says. ...
- For Marketers, The Biggest Veterans Day Mistake Is Ignoring The Holiday
Marketing Daily, Sarah Mahoney - Thursday, November 9, 2023
With America's 19 million vets, even a little authenticity goes a lo ...
- Royal British Legion Reveals 'What They Won't Tell You'
MAD, Fern Siegel - Wednesday, October 18, 2023
The campaign wants to create an emotional bond between the military a ...
- MullenLowe Wins New $450+ Million Military Recruitment Contract
MAD, Steve McClellan - Thursday, October 5, 2023
MullenLowe, part of Interpublic, competed against six other unidentified contenders, per t ...
- Navy Sets Sail With Latest "Sailor Vs" Series
MAD, Fern Siegel - Wednesday, September 13, 2023
The latest iteration of "Sailor Vs" speaks to the GenZ demographic v ...
- British Army Targets Values Shared By Potential Recruits
Out to Launch, Fern Siegel - Thursday, September 7, 2023
The creative puts potential recruits in the heart of dramatic events. ...
- MTBI Launches Rebrand Campaign To Highlight Work, Aid U.S. Service Members
MAD, Fern Siegel - Thursday, August 31, 2023
Through research, the Traumatic Brain Injury Initiative develops scientific solutions that dri ...
- Outdoor Ad Industry Uses Medium To Support Military
MAD, Fern Siegel - Monday, May 22, 2023
The OOH campaign underscores how helpful it is for civilians to gi ...
- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
MAD, Fern Siegel - Thursday, February 9, 2023
The creative targets 17- to-24-year-olds who may not know the opportunities a ...
- British Army Highlights Soldiers As Greatest Asset In 'Flood'
MAD, Fern Siegel - Thursday, January 5, 2023
The ad highlights how the Army isn't just utilized in political conflict ...
- Clear Channel Outdoor, USO Team To Support Service Members
MAD, Fern Siegel - Friday, November 4, 2022
The campaign includes more than 2,000 digital billboards in major markets a ...
- Marines Target Politically Active Gen Zs With 'Shifting Threats'
MAD, Fern Siegel - Thursday, November 3, 2022
Military recruitment has been a challenge since volunteer service began. The Marin ...
- Royal Navy, Air Force Re-Ups With House 337
MAD, Fern Siegel - Tuesday, November 1, 2022
House 337 has been reappointed as the units lead creative agency ...
- Yelp Creates Attribute, Business Fund, Resource Hub For Veterans
Search & Performance Insider, Laurie Sullivan - Tuesday, October 25, 2022
Yelp searches for veteran-owned businesses in the U.S. rose by 101% ...
- U.S. Army Encourages Gen Z To 'Lead'
MAD, Fern Siegel - Wednesday, August 10, 2022
The campaign's message is that leadership is a choice - and transformati ...
- Marketers Jump On Memorial Day Bandwagon
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2022
Mtn Dew will Venmo $20 to the first 5,000 Twitter users w ...
- Peace on Veterans Day
MAD, Will Walton - Wednesday, November 10, 2021
The U.S. has been in over 45 different military actions over o ...
- 'Stars And Stripes' Military Newspaper Safe, For Now
Publishers Daily, Sara Guaglione - Tuesday, September 8, 2020
After an outcry, the Trump administration reversed course and said it wou ...
- Volvo Launches Tech Program For Veterans
Marketing Daily, Tanya Gazdik - Sunday, May 31, 2020
The program gives veterans the opportunity to apply the skills they gain ...
- New Navy Campaign Targets Gamers
MAD, Larissa Faw - Friday, April 17, 2020
Although this campaign's strategy, developed with agency Wavemaker, was established prior ...
- U.S. Navy Weighs Anchor, Lands In Digital Waters
TV Watch, Wayne Friedman - Friday, January 3, 2020
The U.S. Navy is moving all of its marketing efforts to digital/onli ...
- Sightline Media, Sandboxx Strike Ad Partnership
Publishers Daily, Melynda Fuller - Friday, December 13, 2019
Sightline Media's advertisers will now be able to reach service members ...
- Verizon Media, USAA Strike Multi-Year Partnership, Create 'The Dynasty League' Series
Publishers Daily, Melynda Fuller - Monday, November 11, 2019
The series, set to launch next week, explores how playing fantasy spor ...
- CBS Marine Corps Lawyer Drama Conforms To Code
TVBlog, Adam Buckman - Monday, April 8, 2019
The network of "JAG" and "NCIS" now brings you "The Code," ...
- Google, WaPo Super Bowl Ads Send Powerful Messages
Search & Performance Insider, Laurie Sullivan - Monday, February 4, 2019
Brands used Super Bowl Llll to send some powerful messages -- n ...
- U.S. Marines Ad Contract Up For Review
MAD, Steve McClellan - Friday, December 7, 2018
Paid media and other direct costs range between $48 and $68 milli ...
- McClatchy Partners With RIP Medical Debt To Ease Financial Burden On Veterans
Publishing Insider, Melynda Fuller - Monday, November 12, 2018
The publisher will leverage the reach of its 30 news websites a ...
- Trust The Military
Research Brief, Jack Loechner - Tuesday, September 25, 2018
Asked in the United States earlier this year, 80% of Americans sa ...
- Google Rolls Out Search Engine For Veterans
Search & Performance Insider, Laurie Sullivan - Wednesday, August 29, 2018
Google has rolled out a series of search tools to help form ...