Drive Time
Polestar, the Volvo Cars performance company and brand, recently announced it will offer a vegan interior in its new Polestar 2. Read the whole story
- COMMENTARY
The mainstream adoption of electric scooters couldn't have occurred 10 years ago. The millennial-skewed participants at SXSW grew up as digital natives. Read the whole story
European auto maker Skoda is touting its new dog seat belt accessory in new ads. The "DougThe Dog" creative, developed with Rosapark, shows how ... Read the whole story
"The Subaru 'Share the Love' event exemplifies our core values as a company," Subaru's Brian Cavallucci tells "Marketing Daily." Read the whole story
"Our research shows that one of the greatest drivers in changing brand opinion is consumer advocacy," Nissan's Jeremy Meadows tells "Marketing Daily." Read the whole story
COMMENTARYThe most common reasons are that people will not trust them (53%) and will not want to give up driving themselves (52%). Read the whole story
Gen Z sees cars more as appliances than any other generation, with a car representing essentially no more than a means of transportation. Read the whole story
