Drive Time
More than two in three Instagram users (68%) log on specifically to interact with social media influencers. Read the whole story
The automaker has been successful "in activating programs around the big game that sit outside of traditional advertising," Volvo's Jim Nichols tells "Marketing Daily." Read the whole story
The Smart Climate system in the new Golf vehicle lets driver say "I am cold" or "I am warm" to activate climate functions. Read the whole story
The company seems to have created a closed-loop data system, building out identity graphs and consumer profile insights by leveraging first-party and third-party data, ... Read the whole story
Previous vehicles to go for top dollar at auction include the first production Toyota Supra ($2.1 million) and the Ford Mustang Shelby GT500 ($1 ... Read the whole story
Volkswagen's support fits into its "Drive Bigger" campaign, which focuses on working toward a larger purpose. Read the whole story
"We believe this category has underserved female shoppers, who have the same needs as male drivers," Bosch's JP Persico tells "Marketing Daily." Read the whole story
Winning vehicles offer compelling styling, advanced technology and capable performance, says Kelley Blue Book's Karl Brauer. Read the whole story
"This is a great opportunity for us to tap into a new audience," said Chicago Auto Show General Manager David Sloan. Read the whole story
