Drive Time
Seven percent of consumers plan to gift in the automotive category this holiday, according to a new report by OpenX. Who are these people? Read the whole story
"It is clear that Chevrolet is trying to make some headway," TS Kelly, senior vice president of research for Alphonso, tells "Marketing Daily." Read the whole story
The premium vehicle will be geared toward parents with growing families and active lifestyles. It will be available in the summer of 2019. Read the whole story
- COMMENTARY
Spin, a two-year-old San Francisco-based electric-scooter-sharing company, currently has operations in 13 cities and campuses across the U.S. Read the whole story
A first-of-its-kind placement for the auto industry converted an unused rooftop into an executive eyeview billboard for the Audi A8. Read the whole story
GSTV, the company that puts TVs (and ads) at gas station pumps in 200 markets nationwide, has added analytics tools. Read the whole story
The auto brand relied on segmentation and dynamic adjustments in a campaign assisted by Selligent Marketing Cloud and Raare Solutions. Read the whole story
In new campaign, a real-life wedding is held in the backseat of a Cayenne traveling 70+mph on a racetrack at the Porsche Experience Center. Read the whole story
