Drive Time
My first reaction to the data is that no one from metropolitan Detroit or the United Auto Workers was surveyed. Read the whole story
Four new spots from Wieden+Kennedy will run during news, scripted programming and sporting events. Read the whole story
"We looked for high-profile partners to create a series of events and creative elements" to showcase the sedan, says Kia's Russell Wager. Read the whole story
"I like to look at it as an indication that the creative resonated with consumers and with the industry," says FCA CMO Olivier Francois. Read the whole story
"Diversity and inclusion are core to our culture at Subaru and how we treat each other, as humans first and foremost," says Subaru's Cavallucci. Read the whole story
A donation of $25,000 worth of custom guitars will be used to help veterans with PTSD experience the healing power of music. Read the whole story
The automaker is introducing Hybrid Radio on select 2021 vehicles, which begin to go on sale across the United States in September. Read the whole story
Brad Audet has served as interim CMO since Dino Bernacchi left the automaker in March. Read the whole story
FCA CMO Olivier Francois says he gets emotional every time he watches the spot, which he calls "a love letter to the planet." Read the whole story
