Drive Time
Women are more likely than men to purchase smaller, safer and more fuel-efficient cars; to drive less, and to have a lower fatality rate per distance driven, according to a ... Read the whole story
The campaign, developed by two of Toyota's agencies of record, Saatchi & Saatchi and Burrell Communications, uses multicultural insights aimed at a transcultural audience. Read the whole story
The glasses will initially be sold in limited and exclusive quantities, in Citroen's lifestyle boutique. The automaker has created a video to describe how ... Read the whole story
Every time a Boston pitcher strikes out the opposing baseball team's batter, Lexus will donate $50 to the Greater Boston Food Bank as part ... Read the whole story
- COMMENTARY
Four marketers discuss challenges facing their brands, evolution of the customer journey, and measures they take to amplify and strengthen their brands. Read the whole story
The top auto ads "clearly reflect the desire for auto brands to align with big summer blockbusters, upping the creative ante in their commercials," ... Read the whole story
The German technology supplier Bosch Group is investing in Mojio, a Canadian technology platform startup, to co-develop a suite of advanced connected car services. ... Read the whole story
The choice of hummingbird characters was a natural decision to feature in creative promoting a product called "Nest," says Sean Henry, Calabash's executive producer. Read the whole story
