The Singularity isn’t quite here – yet – but by 2030 AI will be fully deployed alongside humans in the advertising marketplace, giving both buyers and sellers new super powers to plan, buy, post – and optimize in ways previously unimaginable. At least that’s what ChatGPT told us when we gave it a prompt to write this blurb. AI aside, the media-buying marketplace will undergo more change in the next five years than it has experienced in the last 50, including the continuing shift from media to platforms, Big Data, analytics and technological innovations yet to come.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost
- PanelistS
- David Campanelli, President, Global Investment, Horizon Media
- Tina Daniels, President & COO, Aquila
- Lee Doyle, Chief Investment Officer, Empower Media
- Larene Mantel, VP, Strategic Investment, IPG Mediabrands
- Jesse Rosenschein, Senior Vice President, Operations and Investment, Mediassociates
- Paolo Yuvienco, Chief Technology Officer, EVP, Omnicom