April 23, 2020
New York, NY

Insights On This Year's Upfront

MediaPost gathers the buyers behind the billions to provide insights on this year's upfront and a look into the future. Over breakfast and two panel discussions, the most influential buyers in the business will discuss the current market and forecast the next five years for the industry.

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Thursday, 04/23

8:00 AM
Registration & Check-In
8:15 AM
Continental Breakfast
8:45 AM
Opening Remarks
Joe Mandese, Editor-in-Chief, MediaPost 
9:00 AM
Upfront 2020-2021
After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2019-20 be upfront business as usual?
Wayne Friedman, West Coast Editor, MediaPost 
Maureen Bosetti, Chief Investment Officer, Initiative 
Gibbs Haljun, Managing Director, Media Investment, GroupM 
Jason Kanefsky, Chief Investment Officer, Havas Media 
10:10 AM
Coffee & Networking
10:30 AM
Upfront 2025-2026
With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? Interpublic's Mediabrands predicts -- that with the exception of election years -- TV advertising is now in a permanent recession. Meanwhile, Publicis’ Rishad Tobaccowala predicts as much as 30% of all advertising will disappear by 2025, mainly because consumers will divert their attention to non-ad-supported options like subscription VOD, etc. What do these changes portend for network TV’s annual sales bazaar? Will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.
Joe Mandese, Editor-in-Chief, MediaPost 
Andrew Sandoval, Director, Biddable Media, The Media Kitchen 
Jon Stimmel, Chief Investment Officer, UM 
Catherine Warburton, Chief Investment Officer, Assembly 
11:15 AM
Coffee & Networking
11:30 AM
Conference Concludes

Featured Speakers

Maureen Bosetti

Chief Investment Officer

Gibbs Haljun

Managing Director, Media Investment

Jason Kanefsky

Havas Media
Chief Investment Officer

Andrew Sandoval

The Media Kitchen
Director, Biddable Media

Jon Stimmel

Chief Investment Officer

Catherine Warburton

Chief Investment Officer

Wayne Friedman

West Coast Editor

Joe Mandese


Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.


For press inquiries, please contact Ken Fadner at ken@mediapost.com.


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.