April 26, 2023
New York, NY

Event Sponsors

Agenda

Wednesday, 04/26

8:15 AM
8:15 AM ET
Registration & Check-In
8:30 AM
8:30 AM ET
Continental Breakfast & Networking
9:15 AM
9:15 AM ET
Opening Remarks
MC
Joe Mandese, Editor-in-Chief, MediaPost 
9:30 AM
9:30 AM ET
Upfront 2023-2024
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Maureen Bosetti, Chief Partnerships Officer, Initiative 
Mike Fisher, Executive Director, Investment Innovation, GroupM 
Michael O'Connor, EVP, Next Video Investment, Horizon Media 
David Sederbaum, EVP Head of Video Investment, Dentsu Media US 
10:15 AM
10:15 AM ET
Sponsor Spotlight Presentation
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10:45 AM
10:45 AM ET
Upfront 2028-2029
What will the “post-currency” era of upfront marketplaces look like? Tune into a conversation top media buyers and chief investment officers to learn how the not-to-distant future of a converged linear/non-linear TV/video marketplace will evolved based on Big Data, consumer privacy, clean rooms, "certification," and a new frontier of identity resolution methods that will have emerged to replace the upfront’s long-standing “GRP” gold standard and how that will affect the supply-and-demand dynamics of upfront negotiations.
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Dani Benowitz, President, MAGNA 
Jason Kanefsky, Former Managing Partner-Marketplace Intelligence, Havas Media 
Barry Lowenthal, Former CEO, Media Kitchen 
Deirdre McGlashan, Chief Media Officer, Stagwell 
Shelby Saville, Chief Investment Officer, PMX US 
11:30 AM
11:30 AM ET
Sponsor Spotlight Presentation
View More Details.
11:40 AM
11:40 AM ET
Coffee and Networking

Venue

The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017

The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.