April 7, 2025
New York, NY

Event Sponsors

Agenda

Monday, 04/07

8:15 AM ET
8:15 AM ET
Registration & Check-In
8:30 AM ET
8:30 AM ET
Continental Breakfast & Networking
9:15 AM ET
9:15 AM ET
Opening Remarks
MC
Joe Mandese, Editor-in-Chief, MediaPost 
9:30 AM ET
9:30 AM ET
Upfront 2025-2026
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Colleen Durkin, SVP, Integrated Investment & Partnership Lead, Assembly Global 
Ed Gentner, Chief Investment Officer, CANVAS Worldwide 
Amy Ginsberg, EVP of Investment, Starcom 
Tim Hill, Chief Partnerships Officer, U.S., Initiative 
Jon Stimmel, Chief Investment Officer, Havas Media Network North America 
10:15 AM ET
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM ET
10:45 AM ET
Upfront 2030-2031
The Singularity isn’t quite here – yet – but by 2030 AI will be fully deployed alongside humans in the advertising marketplace, giving both buyers and sellers new super powers to plan, buy, post – and optimize in ways previously unimaginable. At least that’s what ChatGPT told us when we gave it a prompt to write this blurb. AI aside, the media-buying marketplace will undergo more change in the next five years than it has experienced in the last 50, including the continuing shift from media to platforms, Big Data, analytics and technological innovations yet to come.
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
David Campanelli, President, Global Investment, Horizon Media 
Tina Daniels, President & COO, Aquila 
Lee Doyle, Chief Investment Officer, Empower Media 
Larene Mantel, VP, Strategic Investment, IPG Mediabrands 
Jesse Rosenschein, Senior Vice President, Operations and Investment, Mediassociates 
Paolo Yuvienco, Chief Technology Officer, EVP, Omnicom 
12:00 PM ET
12:00 PM ET
Coffee & Networking

Venue

The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017

The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.