Kristi O'Brien is a highly accomplished executive with a proven track record of driving growth, innovation, and strategic excellence. Currently serving as the General Manager of Brand Platform & Head of Partnerships at LTK, she has spearheaded significant revenue growth over seven years, launched an innovative SaaS product leveraging AI capabilities at scale, and built impactful partnerships with industry leaders in social media, AI, and media platforms. Previously, as VP of Strategy + Corporate Development at LTK, she played a pivotal role in defining and executing business strategies for growth.

Before joining LTK, Kristi served as Vice President at Allen & Company LLC, where she managed client relationships, executed M&A and capital market transactions, and evaluated venture investments across media, technology, and telecom industries. Earlier in her career, Kristi spent time at Stephens Inc., where she held roles in Investment Banking.

With deep expertise in strategy, corporate development, M&A, and technology-driven innovation, Kristi excels in fostering collaboration, optimizing performance, and driving transformative impact in dynamic industries.

Creator is the trusted voice shaping consumer behavior
Creator is the trusted voice shaping consumer behavior.The Creator economy will be a $500B industry in two years according to Goldman Sachs. The Hollywood Reporter cover story featured Creators as the “New A-Listers.”

Kristi will share how LTK, the first and largest Creator community that 38% of all Gen Z and Millennial women use, is enhancing community-driven storytelling to boost brand awareness and deepen consumer engagement. The new LTK Experience counters the challenges posed by social media's algorithm shifts, to build authentic connections and tangible results for brands.