TV is more Data-Driven than Ever: Ditch the Demos!
Buying national TV on age and gender is yesterday’s approach. It’s time to make the shift to data-driven linear for better outcomes. Data-driven linear is a more advanced and efficient way to deliver improved reach and ROI for brands. And now it’s easier to buy activate a multitude of (new) data currencies to bolster your TV strategy. Tune into this session to learn about the benefits of DDL compared to demo-based buying and how tech advancements have simplified data-driven linear buying.
Leading Business Development for Xandr’s advanced TV platforms —Invest TV and Monetize TV — Mark Mitchell is responsible for establishing partnerships with buyers and sellers to leverage technology that effectively and efficiently enables audience targeting for improved outcomes in TV. Mark has built a career driving change in television advertising. His background spans the spectrum of traditional in-home linear, placed-based video networks and digital platforms. Prior to joining Xandr, Mark curated sales organizations and developed strategies uniquely suited to foster advertising-driven revenue growth in early stage and established companies including the ABC Television Network, PRN, Canoe Ventures, Screenvision and clypd.
