How to Measure Total Audience
We know television works; we have the evidence to prove it. Now we need to evolve the ways in which we do business to align with current viewership and consumption patterns. In this session BrianJoyce EVP, Ad Sales and Roseann Montenes VP, Precision + Performance discuss how audience migration and shifts in wealth are redefining how we target, measure and transact across the industry. Join us as we reinforce the power of television and share new tools for harnessing it.
Brian Joyce worked his way up to sales management from an assistant at CNN in the 1990s. His career path took him to A+E Networks in the early years of The HISTORY Channel, to Tristar / SONY syndication and then back to A+E at a time when The HISTORY Channel was gaining in distribution and audience. Now his responsibilities include managing the NY-based sales teams across all networks in a media ecosystem that contains linear, digital, cross platform, programmatic and addressable elements.
Co-Presenter: Roseann Montenes, VP, Precision+Performance
With more than 11 years’ experience in media buying, Roseann is responsible for helping clients navigate the use of data to better inform and optimize their television & digital buys across A+E Networks. In addition, she works closely with partners like Clypd, Amobee, iSpot & Data + Math to enhance supply and to help deliver business outcomes as part of advertisers linear/digital buys. Roseann is passionate about the need to continue to change currency and follow the mission to defining true audiences. Before joining A+E Networks, Roseann was at Carat for over 10 years, where she was most recently the VP, Group Director on General Motors, overseeing video investment and leading their audience buying strategy.