April 15, 2024
New York, NY

MediaPost's Outfront Forum

For over a decade and in advance of the Upfront, MediaPost’s OutFront Forum gathers the biggest media buyers on the planet to explore their near term and long term plans. Over breakfast and two morning panels senior agency executives share their plans and expectations for allocation in 2024 and their five year outlook. How are the people behind big media spends planning to manage the TV revolution on every available screen?

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Agenda

Monday, 04/15

8:15 AM
8:15 AM ET
Registration & Check-In
8:30 AM
8:30 AM ET
Continental Breakfast & Networking
9:00 AM
9:00 AM ET
Sponsor Spotlight Presentation
9:15 AM
9:15 AM ET
Opening Remarks
MC
Joe Mandese, Editor-in-Chief, MediaPost 
9:30 AM
9:30 AM ET
Upfront 2024-2025
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Maureen Bosetti, Chief Partnerships Officer, IPG Mediabrands 
Stephanie Burgess, Director of Brand Engagement, PepsiCo 
Jason Lim, Chief Planning Officer, EssenceMediacom 
John Muszynski, Chairman, Publicis Media Exchange (PMX) 
David Sederbaum, EVP Head of Video Investment, Dentsu Media US 
10:15 AM
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM
10:45 AM ET
Upfront 2029-2030
What will the “post-currency” era of upfront marketplaces look like? Tune into a conversation top media buyers and chief investment officers to learn how the not-to-distant future of a converged linear/non-linear TV/video marketplace will evolved based on Big Data, consumer privacy, clean rooms, "certification," and a new frontier of identity resolution methods that will have emerged to replace the upfront’s long-standing “GRP” gold standard and how that will affect the supply-and-demand dynamics of upfront negotiations.
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Sara Johnson, SVP, Group Director, Video Investment, Carat 
Allie Kallish, EVP, Managing Director, Strategic Investment, U.S., MAGNA 
Joe Marchese, Founding Partner, Casa Komos Brands Group & Human Ventures 
Samantha Rose, Executive Vice President-Strategic Investment Lead, Horizon Media 
12:00 PM
12:00 PM ET
Coffee & Networking

Featured Speakers

Maureen Bosetti

IPG Mediabrands
Chief Partnerships Officer

Stephanie Burgess

PepsiCo
Director of Brand Engagement

Sara Johnson

Carat
SVP, Group Director, Video Investment

Allie Kallish

MAGNA
EVP, Managing Director, Strategic Investment, U.S.

Jason Lim

EssenceMediacom
Chief Planning Officer

Joe Marchese

Casa Komos Brands Group & Human Ventures
Founding Partner

John Muszynski

Publicis Media Exchange (PMX)
Chairman

Samantha Rose

Horizon Media
Executive Vice President-Strategic Investment Lead

David Sederbaum

Dentsu Media US
EVP Head of Video Investment

Wayne Friedman

MediaPost
West Coast Editor

Joe Mandese

MediaPost
Editor-in-Chief

Venue

The Yale Club
50 Vanderbilt Avenue
Grand Ballroom
New York, New York, 10017

The Yale Club is located on the corner at 50 Vanderbilt Avenue between 44th and 45th Streets, across from the western entrance to Grand Central Station.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.