Americans are changing the way they eat, and QSR marketers need to keep up. The explosions in drive-thru, mobile ordering, delivery-mania as well as countless new niche fast casual brands are tectonic shifts in the customer journey from hunger to food choice to fullness. But in every new consumer preference, each new technology, QSR marketers have endless opportunity to connect with diners and create lasting relationships. MediaPost’s long-running Brand Insider Summit series turns its focus to QSR where digital marketing channels are having profound impact.
Marketers from leading and emerging QSR brands and from the new delivery/ordering ecosystem will gather to share insights and best practices around.
Mapping media spend against the new customer hunger journey
Building brand in the cluttered QSR market
Mastering mobile-fueled local mobile advertising
Finding marketing opportunity in the mobile delivery/discovery economy
Using data to create personalized, segmented CRM/Loytalty
In our uniquely intimate three-day retreat format we gather marketers to share how they are mastering the changes and using digital to drive the next era in QSR.
We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at firstname.lastname@example.org.
For press inquiries, please contact Ken Fadner at email@example.com.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at firstname.lastname@example.org.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at email@example.com.