September 20 - 23, 2020
San Diego, CA

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Mapping the New QSR Terrain

As the QSR segment emerges from the deepest crisis in its history, there is no returning to business as usual. From the increased role of delivery and off-premise models to an even deeper need for brand trust, altered messaging, new content, and maintaining all lines of communication - QSR has stress tested all of its systems. What did we learn? Where did we innovate and where did we accelerate trends that were already there?

MediaPost's QSR Brand Insider Summit serves up the lessons learned in the last six unprecedented months across small, medium and large brands.

We will explore:

  • Brand building in a crisis
  • When loyalty program become critical
  • Delivery as the new normal
  • The next on-premise experience
  • The media channels that mater now

The QSR map has been permanently altered. MediaPost's QSR Brand Insider Summit gives brands the first opportunity to meet and share their scouting reports about what lies ahead.

Previous Brand Insider Summit QSR Attendees

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Agenda

Sunday, 09/20

6:30 PM
Welcome Cocktail Reception

Monday, 09/21

8:00 AM
Registration & Breakfast
Day 1 - The Way Forward

We open the QSR Brand Summit sharing the key learnings from QSR's greatest crisis. What have been the lessons from extreme pivoting to the main means of marketing?

9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
9:45 AM
Panel: Notes in an Emergency: Lessons Learned

Every QSR had to make a quick pivot this year. From on-premise to delivery. From food messaging to safety info. Quick thinking and the ability to adapt is why some restaurants faired better than others. From selling groceries to survive, to virtual lunches and community activities; learn how outside the box thinking can sometimes be the best recipe for success.

10:45 AM
Case Study: Emergency Innovation #1

A series of mini-presnetations highlighting some fo the most innovative marketing responses to the crisis.

11:15 AM
Panel: Rethinking the Media Plan

As messaging and mission changed radically for most brands, how has media spend and placement adjusted? Which channels proved most effective and efficient in a pinch? When new messaging needed to reach new and old customer bases, where did planners lean? TV, OTT, Search, Social, Email? How was the marketing mix stress tested, and what were the results?

11:45 AM
Case Study: Emergency Innovation #2
12:00 PM
Roundtables

Lessons from the Crisis
Media Planning Going Forward
Leveraging the Social Networks

12:30 PM
Lunch
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Tuesday, 09/22

8:00 AM
Registration & Breakfast
Day 2 - The New Path to Purchase

As delivery, safety and trust become the touchstones of the new brand building, we explore on Day 2 how consumers are finding and believing in their eating providers.

9:00 AM
Keynote
9:30 AM
Panel: Delivery, Delivery, Delivery

As government mandates and social distancing forced restaurant dining are-as to close; delivery and takeout became their only source of income. Third-party delivery providers were now most restaurants only lifeline but it still came with a price: high commissions and limited access to consumer data. Moving forward, how does this increased reliance impact marketing strategies and will it no longer be a partnership any restaurant can afford to re-fuse?

11:00 AM
Case Study: Emergency Innovation #3
11:15 AM
Panel: Engage, Engage, Engage

It's the relationship, stupid. In times of stress, consumers look to known quantities, including favorite brands. Loyalty, communication, engagement is a two-way street, however. We ask loyalty and CRM specialists to share what they learned about their customer needs and wants, how they kept communications open, and what new practices will inform a post-crisis relationship with customers.

12:00 PM
Case Study: Emergency Innovation #4
12:15 PM
Roundtables

The New Normal for Delivery
The Next CRM

12:45 PM
Lunch
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 09/23

8:00 AM
Registration & Breakfast
Day 3 - The Next Normal

We lean forward as we wrap the Summit. What is the new restaurant experience going to be, and what tech and messaging will drive it?

8:45 AM
Keynote
9:15 AM
Panel: The Tech-Driven Relationship

COVID-19 forced restaurants to fully embrace and fast-track their tech initiatives. Customers no longer dining-in are instead going online and downloading mobile apps to purchase from restaurants via drive thru and pick-up. From investing in tech-enabled pick-up lines to contact-less drive-thru and curbside; how can restaurants evolve to meet the drastically shifting behavior of the post-pandemic customer but still provide a customer-centric experience?

9:45 AM
Case Study: Emergency Innovation #5
10:00 AM
Roundtables

Tech and New Retail Experience

10:30 AM
Conference Concludes

Speakers

Steve Smith

MediaPost
VP, Editorial Director, Events

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.