November 7 - 10, 2021
Santa Barbara, CA • Virtual & IN-Person Event

In Person Event - SOLD OUT!

The No-Normal 2022 Plan

The "New Normal"? The "Next Normal"? When it comes to dining out, dining in, working lunches, or catering, the bromides of post-pandemic coverage just don't apply here. Everything about the QSR and Fast Casual markets will be in flux in 2022. The MediaPost QSR Brand Insider Summit is tracking all of the moving pieces - the unpredictability of dining tastes and returns to the workplace; complex new paths to purchase; the uncertain growth and consolidation of third party delivery; competing against newcomers and waves of new products. We call it the "No Normal 2022" - QSR and Fast Casual in persistent flux.

Marketers from legacy and emerging dining brands will gather to share their best practices, innovations and expectations around:

- Brand vs. Performance in Media Planning
- Marketing to the On-Premise/Off-Premise Transformation
- Managing an Unpredictable Delivery Marketing Ecosystem
- Product Development as the New Marketing
- Moving Loyalty Beyond Offers and Coupons
- Building a Smarter Social Media Plan


Brand Insider Summit QSR 2021 Attendees Include

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Agenda

Sunday, 11/07

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Monday, 11/08

10:00 AM Pacific
1:00 PM ET
Opening Remarks
10:10 AM Pacific
1:10 PM ET
Keynote Interview
Interviewee
Mark Shambura, CMO, MOD Pizza 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight
11:00 AM Pacific
2:00 PM ET
Panel: Navigating the Brand/Performance QSR Media Plan in 2022
As the customer journey twists and turns and ebbs and flows across TV, search, delivery apps and even social cohorts, what is the media plan for 2022? We ask our QSR media mavens how they are reallocating budgets to hit these multiple moving targets. What data, time frames, media commitments are they leveraging to navigate contingency and unpredictability? And as digital performance channels nudge into the plan, what role does brand building and maintenance play now? How have those big budget TV buys changed their plans and messaging?
Panelist
Brandi Cochran, Director of Marketing, Capriotti's 
11:30 AM Pacific
2:30 PM ET
Sponsor Spotlight
11:40 AM Pacific
2:40 PM ET
Case Study: Del Taco Is Spicing Up QSR+ Loyalty

In an industry driven by margin eroding discounts and promotional coupons, Del Taco is spicing up the QSR space with their new loyalty program Del Taco Del Yeah! Del Taco has made a bold move to drive purposeful, targeted, incremental and profitable behavior through innovation in QSR loyalty.

Presenter
Erin Levzow, Vice President of Marketing Technology, Del Taco 
12:00 PM Pacific
3:00 PM ET
Sponsor Spotlight
12:10 PM Pacific
3:10 PM ET
Case Study: Sustainable Loyalty: How Just Salad Rewards Reuse
For 15 years Just Salad's reusable bowl has been more than just a brand icon. Their branded reusable bowl is a powerful loyalty tool that provides incentives and creates reminders in the physical space of their homes and offices - all without a single line of code. And what's more, the reusable bowl is a tool to fight climate change by eliminating plastic waste and saving resources. FInd out how Just Salad is taking reusable rewards to the next level by becoming the first QSR to create loyalty rewards based on Earth-friendly behaviors. 
Presenter
Andy Rooks, CMO, Just Salad 
12:40 PM Pacific
3:40 PM ET
Roundtables: Loyalty 2.0
12:40 PM Pacific
3:40 PM ET
Roundtables: The QSR Media Plan for 2022
2:00 PM Pacific
5:00 PM ET
Santa Barbara Wine Tasting Tour
Golf - Sandpiper Golf Club
Hiking at Douglas Family Preserve
7:00 PM Pacific
10:00 PM ET
Cocktail Party
8:00 PM Pacific
11:00 PM ET
Dinner

Tuesday, 11/09

10:00 AM Pacific
1:00 PM ET
Welcome Back, QSR Marketer Survey
10:10 AM Pacific
1:10 PM ET
Keynote Conversation
IntervieweeS
Fabiola Del Rio, Executive Director, Marketing Communications, Customer Care and Insights, Panda Restaurants 
Kevin Holmes, Executive Director, Marketing Communications, Panda Restaurants 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight
11:00 AM Pacific
2:00 PM ET
Case Study: Product Development
Presenter
Alison Hiatt, CMO, Salt and Straw 
11:25 AM Pacific
2:25 PM ET
Sponsor Spotlight
11:45 AM Pacific
2:45 PM ET
Case Study: Virtual Kitchens and the New Brand Building Opportunity
Presenter
Aarti Mehta, Director of Marketing, The Melt Shop 
12:30 PM Pacific
3:30 PM ET
Roundtables: Product Development is the New Marketing
12:30 PM Pacific
3:30 PM ET
Roundtables: Making the Most of The New Delivery Marketing Channel
2:00 PM Pacific
5:00 PM ET
Cruise Santa Barbara Waterfront & Coastline
Near Coastal Kayaking Tour
7:00 PM Pacific
10:00 PM ET
Cocktail Party
8:00 PM Pacific
11:00 PM ET
Dinner

Wednesday, 11/10

9:00 AM Pacific
12:00 PM ET
Welcome Back
9:00 AM Pacific
12:00 PM ET
Panel: Advance Order: The Challenges of 2022
9:40 AM Pacific
12:40 PM ET
Sponsor Spotlight

Featured Speakers

Alison Hiatt

Salt and Straw
CMO

Kevin Holmes

Panda Restaurants
Executive Director, Marketing Communications

Erin Levzow

Del Taco
Vice President of Marketing Technology

Aarti Mehta

The Melt Shop
Director of Marketing

Andy Rooks

Just Salad
CMO

Mark Shambura

MOD Pizza
CMO

Brandi Cochran

Capriotti's
Director of Marketing

Fabiola Del Rio

Panda Restaurants
Executive Director, Marketing Communications, Customer Care and Insights

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Monday 2 p.m.

Santa Barbara Wine Tasting Tour

Join fellow Summiteers on an amazing wine tour through the vineyards of picturesque Santa Barbara and Santa Ynez wine country.  This tour provides an unforgettable experience, combining the beauty of the surrounding area with a fun, carefree, and educational tour that includes a variety of beautiful estate wineries and unique tasting rooms. The perfect way to network and make new friends with your fellow Summit-goers!

Monday 2 p.m.

Golf - Sandpiper Golf Club

The championship golf course at Sandpiper has been rated by Golf Digest in the top twenty five public golf courses in the nation. Featuring beautiful rolling fairways and challenging greens in a seaside links style layout, the course attracts players of all skill levels including players of the highest caliber playing host to several professional PGA and LPGA tournaments.

Monday 2 p.m.

Hiking at Douglas Family Preserve

This beautiful, undeveloped open space has numerous trails offering spectacular ocean and beach views, ideal location for whale and dolphin watching. The history of the preserve is particularly interesting.  As you wander the park, you can still find fire plugs, street curbs and drains that were once planned to support a resort and housing development but chance and a grassroots movement saved it. In 1996 prospects for saving the area looked grim until a very large donation came in from actor/producer and UC Santa Barbara graduate Michael Douglas.  The Preserve was acquired by the Trust for Public Lands and transferred to the city a year later.


Tuesday 2 p.m.

Cruise Santa Barbara Waterfront & Coastline

“Breathtaking” best describes a Santa Barbara experience aboard the Azure Seas luxury yacht.  Join your fellow Summit Insiders as you take in the amazing beauty of the area with a refreshing beverage in tow.

Whale and dolphin sightings are frequent as are the amazing sunsets.  A great way to get outdoors, take in the beauty of the Santa Barbara coastline and network with new friends and old.

Tuesday 2 p.m.

Near Coastal Kayaking Tour

Join fellow Summiters on a 2 hour paddling adventure around the gorgeous Santa Barbara shoreline. Knowledgeable guides will provide basic instruction with all gear provided. The perfect way to take in the beauty of the coastline up close and personal while getting to know your colleagues a little better.



Venue

Hilton Santa Barbara Beachfront Resort
633 East Cabrillo Blvd.
Santa Barbara, California, 93103

The Hilton Santa Barbara Beachfront Resort is a AAA, Four Diamond-rated property situated on California’s Central Coastline.  The resort offers spacious guest rooms & suites and resort amenities including spa, fitness center, pool, tennis and resort activities. A short walk from the local arts district, the Funk Zone and historic downtown, it’s the ideal location to experience Santa Barbara.
To book a room at the  Hilton Santa Barbara Beachfront Resort with our discounted event rate, you may do so here: https://book.passkey.com/gt/218292391?gtid=ace053d6e904b9e2ad8023157a4fa803

The cut-off date for booking rooms with this discount is October 15th, 2021.

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).
Hilton Santa Barbara Beachfront Resort

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Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.