November 16 - 19, 2022
Santa Barbara, CA

Event Sponsors

Agenda

Wednesday, 11/16

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails Oceanfront Patio (right next lobby)

Thursday, 11/17

7:45 AM Pacific
10:45 AM ET
Coffee Service Available Pacific Ballroom foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings Fireside Room
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens Pacific Ballroom foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation Pacific Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: The Permanent Pivot: Domino’s Shares Its Innovation Recipe
Domino’s has always put market innovation at its brand's core. But in response to the radical and rapid changes in customer service, paths to purchase and competitive landscape in recent years Domino’s has internalized the art of the pivot and baked it into the organization. Christopher Thomas-Moore ("CTM") shares lessons learned from applying three principles to reorganizing around the permanent pivot, being able to respond rapidly to market and customer change and relentless competition.
Keynote
Christopher Thomas-Moore, SVP – Customer & Store Experiences, Global Marketing, Domino’s 
10:15 AM Pacific
1:15 PM ET
Sponsor Spotlight & Coffee Break
10:45 AM Pacific
1:45 PM ET
Panel: The New Value Proposition: Beyond Discounting
Maintaining brand equity while appealing to increasingly value-conscious consumers has become the challenge for 2023. How are dining brands avoiding a race to the bottom on price without losing their customer base? Our panel shares how a range of marketers are solving for the problem of defining "value" for its guests and its brand as the economy turns. How are they using pricing, packaging, brand positioning, LTOs and more to navigate delicate terrain? And how are these brands keeping touch with customer sentiment and needs in such a fluid environment?
Moderator
Erin Everhart, Director, Digital Experience & Personalization, Arby's 
PanelistS
Daisy Alvarez, Senior Director of Marketing, Farmer Boys 
Michael Kotick, Sr. Director, Brand Marketing, Chipotle Mexican Grill 
Dave Nadkarni, Director of Marketing, Wing Zone 
11:15 AM Pacific
2:15 PM ET
Case Study: The Case for Indulgence: Menu Is Marketing

Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving for indulgence over a simple deal. Liz shares the company's learnings from balancing premium with value marketing across multiple channels and at local levels.

Presenter
Liz Bazner, Senior Director of Marketing, A&W Restaurants 
11:35 AM Pacific
2:35 PM ET
Case Study: Betting Big on Experiences | Cicis Turnaround Buffet
Reigniting interest in buffet-style dining in the last year has been a challenge across the fast casual category. Cicis is using it as an opportunity to energize the brand and enhance onsite customer experiences around food, entertainment, and restaurant design. CMO Stephanie Hoppe shares what they’ve learned along the way about embracing Cicis’ roots, driving adaptability, and cultivating an always-on optimization mindset to power a successful “Endless Pizzabilities” brand relaunch that bets big on experiences fueling Cicis’ continued growth.
Presenter
Stephanie Hoppe, Chief Marketing Officer, Cicis Pizza 
11:55 AM Pacific
2:55 PM ET
Roundtable: What's the Media Plan for QSR in 2023?
Featuring
Jeff Lin, Director, Media & Growth, Sweetgreen 
11:55 AM Pacific
2:55 PM ET
Roundtable: Balancing Brand and Value
Featuring
Brandi Cochran, Director of Marketing, Capriotti's 
11:55 AM Pacific
2:55 PM ET
Roundtable: Smarter Social Strategies
Featuring
Dave Crocker, Vice President Marketing, Dave's Hot Chicken 
12:35 PM Pacific
3:35 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Catamaran Cruise Santa Barbara Coastline
Urban Walking Wine Tour
Golf - Sandpiper Golf Club
6:30 PM Pacific
9:30 PM ET
Cocktail Party At Convivo restaurant (outdoors - a short 5 min walk from Hotel)
Meet in hotel lobby at 6:15pm for short walk to restaurant.
7:30 PM Pacific
10:30 PM ET
Dinner At Convivo restaurant (outdoors - a short 5 min walk from Hotel)

Friday, 11/18

7:45 AM Pacific
10:45 AM ET
Coffee Service Available Pacific Ballroom foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings Fireside Room
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens Pacific Ballroom foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Welcome Back
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Pacific
12:40 PM ET
Fireside Chat Keynote: All Eating is Local: Getting to "My" Shake Shack

Getting customers to take part ownership of your brand is every marketer's dream. For the legendary burger and shake brand. hearing customers refer to the their local outlet as "My Shake Shack" is the goal. As we discuss with Mike McGarry how the company leverages local marketers to build brand attachment and loyalty just as they do the outlet itself - from the ground up with grassroots materials, media and community.

Keynote
Mike McGarry, VP Brand Marketing, Shake Shack 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:05 AM Pacific
1:05 PM ET
Fireside Chat: Two for One: New Adventures in Co-Branding
FAT Brands made its foray into co-branding back in 2013, pairing their iconic burger chain, Fatburger, with wing brand, Buffalo’s Express. Since then, the co-branded concept has grown to over 100 locations worldwide. Recently, Johnny Rockets made its co-branding debut, opening in Washington D.C. with Hurricane Grill & Wings’ fast casual concept named Hurricane Wings. We will discuss with FAT Brands - How do they decide which brands to partner up? Does co-branding require a different marketing and media approach from single branded efforts? Does having an anchor brand strategy help?
IntervieweeS
Taylor Fischer, Director of Marketing, FAT Brands 
Mason Wiederhorn, Chief Brand Officer, FAT Brands 
Interviewer
Barbie Romero, Director, Event Programming, MediaPost 
10:30 AM Pacific
1:30 PM ET
Sponsor Spotlight & Coffee Break
11:00 AM Pacific
2:00 PM ET
Case Study: Radical Personalization: Humanizing the Digital Experience…With Data
A common data model has been critical to Whataburger’s radically personalized…and personal…approach to all aspects of the digital experience for customers. Keith McLellan explains how its deep profiles recognizes at all touchpoints who you are, what you like and buy, and how. And perhaps most importantly they know when you stop buying and how long they have to win you back. This level of super-segmentation allows for crafting highly personalized and more emotional appeals, to know who to message, how and especially when, to create a data driven but very human digital conversation.
Presenter
Keith McLellan, Digital & Strategy Director, Whataburger 
11:20 AM Pacific
2:20 PM ET
Case Study: Loyalty is Glocal: KFC’s Data-Driven Value Exchanges

What drives consumer loyalty to dining brands? A global view suggests there are both universal appeals that transcend cultures and geography as well as highly localized and variable ideas around true value exchange. KFC’s Haley Davison shares the insights that one of the world’s most recognizable QSR brands draws from a global footprint. How can aggregated data like this lead to insights and tactics around identifying better value propositions that grow loyalty.

Presenter
Haley Davison, Sr. Product Owner, CRM & Loyalty, KFC 
11:50 AM Pacific
2:50 PM ET
Roundtable: Loyalty and the Next Value Exchange
Featuring
Jesse Worthington, Digital Marketing Manager, Velvet Taco 
11:50 AM Pacific
2:50 PM ET
Roundtable: Navigating the New Delivery Marketing Industrial Complex
Featuring
Steven Clarke, Director, Marketing and Public Relations, Golden Krust Caribbean Restaurants 
12:35 PM Pacific
3:35 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Funk Zone Brewery Tour
Near Coastal Kayaking Tour
Hiking at Rattlesnake Canyon
6:30 PM Pacific
9:30 PM ET
Cocktail Party Hotel Californian (shuttle leaves hotel at 6:00 SHARP!)
7:30 PM Pacific
10:30 PM ET
Dinner Hotel Californian

Saturday, 11/19

8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens
8:15 AM Pacific
11:15 AM ET
Sponsor Breakfast Presentation
8:45 AM Pacific
11:45 AM ET
Fireside Chat: Jack Out of the Box
Jack in the Box's multi-year project of reinvigorating the brand is all about getting closer to customer needs, attitudes, styles and outside of the usual marketing box. Sheena shares some of the customer research insights that are helping to give Jack a new edge. Yup. Jack meets gamer, the competition and even stoners where they are.
Interviewee
Sheena Dougher, Senior Director Marketing Communications, Jack in the Box 
Interviewer
Barbie Romero, Director, Event Programming, MediaPost 
9:15 AM Pacific
12:15 PM ET
Inspiration for Dessert: Delicious Creative
QSR and Fast Casual marketers have had to push the boundaries of creative inspiration in recent years to break through. We end the summit by asking several of our marketers to share some of their ad creative that has broken through - whether on TV, Twitter, Out-of-home, TikTok, Twitch or media we hadn't considered before. Time for some show, tell, and learn.
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Steven Clarke, Director, Marketing and Public Relations, Golden Krust Caribbean Restaurants 
Dave Crocker, Vice President Marketing, Dave's Hot Chicken 
10:00 AM Pacific
1:00 PM ET
Conference Ends

Venue

Mar Monte Hotel
1111 East Cabrillo Boulevard
Santa Barbara, California, 93103

Steps from the beach, tucked between the Santa Ynez Mountain Range and the Pacific Ocean, the Hyatt Mar Monte Hotel embodies the gracious spirit and style of Santa Barbara, California.  Long a vital part of this vibrant community, this historic and legendary property has been recently revitalized and reimagined – impeccably crafted for the modern traveler.  Your home away from home welcomes you.
 

Booking your Room
Our room block for the Mar Monte Hotel has closed, and IN-person passes to this event are SOLD OUT and unavailable at this time.  If you already have a full-conference pass to attend the QSR Insider Summit, you may call the hotel directly to inquire about potential available rooms at (805) 882-1234.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.