June 3 - 6, 2024
New Orleans, LA

Catering To What Customers Crave

It’s harder than ever to be a brand marketer in the QSR and fast-casual industry. Prices continue to rise, customers are more selective about where they spend their money, and the competition to capture your fair share of stomach is fierce. But, let’s face it: everyone has to eat. So, how do restaurants position themselves to stand out among all the options someone can choose from? How do you become the brand they crave?

MediaPost’s QSR Brand Insider Summit is the only place where the best marketers from the biggest quick-service and fast-casual restaurants come together to have real, in-depth conversations about what they’re experiencing and what’s working in the industry. This year, we’ll cover:

We will discuss:

  • The brand vs value messaging paradox
  • Menu and marketing innovation trends
  • Online ordering and third-party delivery
  • Emerging digital and marketing technology
  • Data segmentation and personalization
  • Loyalty best practices

Previous Brand Insider Summit QSR Attendees

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Agenda

Monday, 06/03

6:30 PM Central
7:30 PM ET
Welcome Cocktails
8:00 PM Central
9:00 PM ET
Private VIP Dinner (invite only)

Tuesday, 06/04

9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote
10:15 AM Central
11:15 AM ET
Panel: Balancing Brand Marketing and Value Messaging in Your Media
Menu variety and affordability are the top two things customers look for when researching new restaurants, and there are more options than ever for them to choose from. How do we balance our strategy between brand awareness to find new customers and a strong value incentive to convince them to purchase? Our panel shares their learnings on how this comes to life across their menu offerings, creative strategy and media buying.
10:40 AM Central
11:40 AM ET
Sponsor Presentation & Coffee Break
11:10 AM Central
12:10 PM ET
Featured Case Study: Dave’s Hot Chicken
11:35 AM Central
12:35 PM ET
What Comes First: The Restaurant Choice or The Fulfillment Method?
Do customers choose where they want to eat first? Or do they choose how they want to get it? While the price markup may deter some customers, there’s a reason why third-party delivery platforms have amassed a large, loyal fan base: Some people only want what can be delivered; they’ll figure out the restaurant later. We’ll dive into how to adjust your marketing strategy based on each customer journey, including balancing your owned channel ordering against third-party delivery optimization.
12:05 PM Central
1:05 PM ET
Roundtable: Balancing Brand Marketing and Value Messaging
12:05 PM Central
1:05 PM ET
Roundtable: Menu and Marketing Innovation Trends Across Dayparts
12:05 PM Central
1:05 PM ET
Roundtable: Managing the Relationship with Third-Party Delivery Partners
12:35 PM Central
1:35 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner

Wednesday, 06/05

9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Notes from Emcee
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote
10:15 AM Central
11:15 AM ET
Panel: Unlocking Digital Experiences For Every Eating Option
It’s no longer just eat in or take out. Digital innovation is seeping into every ordering and fulfillment option, giving quick-service and fast-casual restaurants a myriad of ways to appeal to customers no matter how they want to get their food. Join our panel as they discuss how they’re prioritizing, launching and innovating digital experiences across order ahead, in-restaurant, drive-thru and delivery.
10:45 AM Central
11:45 AM ET
Sponsor Presentation & Coffee Break
11:15 AM Central
12:15 PM ET
Case Study Presentation
11:35 AM Central
12:35 PM ET
Panel: Crave-Worthy Personalization Tactics for Your Marketing Campaigns
If 2014 was the year of mobile, 2024 is the year or personalization. Customers today want a two-way relationship with brands they do business with, and that starts with relevant, engaging content. Learn hands-on tactics marketers are using to better personalize across channels, including data gathering tips to enhance a customer’s profile, audience segmentation strategies, automated customer journeys, triggered campaigns and more.
12:05 PM Central
1:05 PM ET
Roundtable: Navigating Digital Change Management Across Your Organization
12:05 PM Central
1:05 PM ET
Roundtable: Building Fandoms in the Fast Casual Industry
12:05 PM Central
1:05 PM ET
Roundtable: Loyalty Technique That Drive Customer Frequency
12:35 PM Central
1:35 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner

Thursday, 06/06

8:45 AM Central
9:45 AM ET
Building Fandoms in the Fast Casual Industry
There is nothing more gratifying than converting the drive-by, one-time purchaser to a loyal, committed customer: a fan. And Nicole Portwood, CMO of Salad and Go, knows a thing or two about building fans. With more than 25 years of experience in CPG, liquor and entertainment marketing – including launching Jennifer Lopez’s cocktail brand Delola — she’s now spearheading the brand that plans to open one new restaurant a week in 2024. Join us for a fireside chat with Nicole to learn how she’s evangelizing her customer base, bringing delicious, affordable and convenient food to all.
Interviewee
Nicole Portwood, CMO, Salad and Go 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:15 AM Central
10:15 AM ET
Case Study Presentation
9:40 AM Central
10:40 AM ET
Panel: Loyalty Strategies for the Price-Sensitive Customer
While the average inflation rate has steadied since its peak in 2022, we’re still grappling with higher prices across the board due to the rising cost of goods. QSR and fast casual marketers turn to loyalty programs to drive acquisition and retention, but how do you craft a sustainable discount strategy, so we’re not in a race to the bottom? And while value is a key decision factor, it’s not the only thing that makes a customer loyal. Join us for an in-depth discussion with loyalty experts from top brands on how they’re rethinking their 2024 programs.

Speakers

Erin Everhart

MediaPost
Senior Director of Event Programming

Nicole Portwood

Salad and Go
CMO

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.