Thursday, April 28 -
10:10 AM ET
Sponsor Spotlight & Coffee Break
OTT/CTV Programmatic Advertising: Insights, Ideas & Attribution
There is no question that viewers watching their favorite shows and movies on Connected TV or Over The Top devices has grown exponentially. But, how can QSR brands and agencies leverage this rapid growth in ad supported video on demand streaming consumption? In this session, Ramon Brayan, Sr. Director of Sales in the Southeast for Simpli.fi will discuss how to precisely target your ideal customer, measure the effectiveness of OTT/CTV advertisements delivered on both large and small screens, and attribute in-store foot traffic to those ads.
There is no question that viewers watching their favorite shows and movies on Connected TV or Over The Top devices has grown exponentially. But, how can QSR brands and agencies leverage this rapid growth in ad supported video on demand streaming consumption? In this session, Ramon Brayan, Sr. Director of Sales in the Southeast for Simpli.fi will discuss how to precisely target your ideal customer, measure the effectiveness of OTT/CTV advertisements delivered on both large and small screens, and attribute in-store foot traffic to those ads.
Presenter: Ramon Brayan, Sr. Director of Sales in the Southeast, Simpli.fi
Ramon Brayan is Sr. Director of Sales in the Southeast for Simpli.fi, the leading advertising automation platform. In his role, he is responsible for consulting brands and agencies on how to leverage Simpli.fi’s ad tech and data to achieve their business goals. Ramon has worked with national, local, regional QSR, and fast casual companies throughout his career. He joins Simpli.fi with more than 20 years of sales, academic, and digital marketing leadership experience at the University of Miami, Graham Media, TEGNA, and EffecTV. Ramon holds an MBA from Nova Southeastern University and a BS in Finance from the University of Louisville, where he played Football.
Friday, April 29 -
9:15 AM ET
Sponsor Breakfast Presentation
Converti
If you've ever ordered food for delivery, you know how easy it is to pick up your phone, scroll through seemingly endless options, and hit the order button. For QSR brands, text message marketing presents a valuable opportunity to engage diners where they’re already browsing for their next meal. In this session, you'll learn how you can use SMS to connect with local customers, drive repeat purchases, and increase app and loyalty signups.
Presenter: Brock Bergman, Director of Strategic Accounts, Food & Beverage, Attentive
Brock Bergman is the Strategic Enterprise Account Lead at Attentive Mobile, focusing on the Food & Beverage vertical. At Attentive he specializes in helping enterprises create highly-personalized SMS experiences that increase revenue, loyalty enrollment, app downloads, 2-way conversations and more. Prior to Attentive, Brock spent time at SessionM, a Mastercard Company, where he focused on helping world-class clients maximize customer lifetime value by delivering personalized, omnichannel, behaviorally-targeted engagement at enterprise scale. He joined SessionM following their acquisition of LoyalTree, a point-of-sale connected mobile loyalty and transaction analytics platform, where he was the company’s Founder & CEO.
Friday, April 29 -
10:30 AM ET
Sponsor Spotlight & Coffee Break
Friday, April 29 -
12:15 PM ET
Sponsor Lunch Presentation
