What A View! You Should See the (Customer) Panorama From Here
Strong customer relationships are built on knowing your audience, inside and out. What they like, watch, buy, where they go, and more. But arriving at that expansive view is often a challenge for QSR brands. First-party data is a great first step but it’s a pinhole peek into what your customers are all about — outside your restaurant and in the real world. Join Jason Downie, Chief Strategy Officer, at unstacked data solutions provider Lotame as he makes the case for how and why widening your view of customers and prospects can strengthen relationships and create lasting experiences.
Presenter: Jason Downie, Chief Strategy Officer, Lotame
As Chief Strategy Officer at Lotame, Jason evaluates market opportunities, refines product positioning and drives growth for all business lines, while also continuing to lead the data team he built from scratch 10 years ago. During his tenure at Lotame, Jason has grown the company’s data business into one of the world’s largest data exchanges, with first-hand experience working directly with global marketers and agencies to drive successful outcomes. After graduating from the Wharton School of Business at the University of Pennsylvania, Jason spent 10 years at Bain and Company, consulting for a range of companies in the Fortune 500. Prior to joining Lotame, Jason spent more than a decade as an entrepreneur in various fields.
Pinterest Sponsor Presentation
Presentation description coming soon.
Presenter: Mike Chuthakieo, Industry Lead, Entertainment and Restaurants, Pinterest
Mike Chuthakieo is the Industry Lead for the Entertainment and Restaurants verticals at Pinterest, where he leads sales partnership efforts with the movie studios, linear and streaming networks, QSR and fast casual dining brands. Prior to Pinterest, Mike spent nearly seven years at Pandora as their Vice President, Entertainment and Regional Vice President, Los Angeles. He's also held digital sales leadership roles at Myspace, IGN and Rotten Tomatoes. Michael is currently pinning inspiration for camping ideas, cars and mountain homes.