From Brand Awareness to First Bite: Integrated Performance Marketing for QSR
Welcome to the new hunger journey. Join Catalyst’s John Karl and Vivian Nantembe as they follow one hungry consumer on her dynamic journey from brand awareness all the way to first bite. We’ll showcase how an integrated and multi-channel performance marketing program can help you effectively connect with consumers at each stage of their journey. From CTV to DOOH and from audio ads to local search, we’ll demonstrate how a holistic performance marketing maximizes sales and fuels business results.
Presenters: Vivian Nantembe, VP, Direct Client Engagement, Catalyst
Vivian Nantembe is the Vice President of Direct client engagement at Catalyst and Xaxis. Her team is responsible for all non-GroupM account services and revenue across the US, deliver measurable business outcomes across a wide range of verticals encompassing QSR, Retail, Travel, finance etc. With over 10+ years in marketing, Vivian excels at building rewarding brand/agency relationships, cultivating new strategies for business outcomes, developing creative marketing solutions to drive incremental unique advantage for her customers, and delivering exceptional customer service.
Prior to joining Catalyst, Vivian was Regional VP of Sales at The Exchange Lab, where she grew programmatic ad revenue 3X in 3 years, through client direct and agency sales. She established partnerships with top brands like including Amazon, Blink Fitness, Sony, and VW. Her diligence and leadership prompted the development of new data-driven sales strategies, memorable brand stories, and innovative marketing solutions.
Today, Vivian brings her ingenuity to Catalyst, the global industry leader in performance media services, where she helps brands and agencies leverage advanced technology and artificial intelligence to achieve meaningful business outcomes.
Presenter: John Karl, Partner, Business Development Director, Catalyst
John has been a Director of Client Development for Catalyst since January 2014. In that time he has worked developing Search, Social, eCommerce and Programmatic strategies for fortune 1000 companies. His experience spans industry verticals including Finance, CPG, Pharmaceutical, Automotive, Retail, Technology and Healthcare among others. In his role, John works to understand potential client’s business objectives to build execution strategies to maximize digital marketing impact and ROI.
What A View! You Should See the (Customer) Panorama From Here
Strong customer relationships are built on knowing your audience, inside and out. What they like, watch, buy, where they go, and more. But arriving at that expansive view is often a challenge for QSR brands. First-party data is a great first step but it’s a pinhole peek into what your customers are all about — outside your restaurant and in the real world. Join Jason Downie, Chief Revenue Officer, at unstacked data solutions provider Lotame as he makes the case for how and why widening your view of customers and prospects can strengthen relationships and create lasting experiences.
Presenter: Jason Downie, Chief Revenue Officer, Lotame
As Chief Revenue Officer at Lotame, Jason evaluates market opportunities, refines product positioning and drives growth for all business lines, while also continuing to lead the data team he built from scratch 10 years ago. During his tenure at Lotame, Jason has grown the company’s data business into one of the world’s largest data exchanges, with first-hand experience working directly with global marketers and agencies to drive successful outcomes. After graduating from the Wharton School of Business at the University of Pennsylvania, Jason spent 10 years at Bain and Company, consulting for a range of companies in the Fortune 500. Prior to joining Lotame, Jason spent more than a decade as an entrepreneur in various fields.
Really Want Someone's Attention? Buy It From Them
AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.
AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.
By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.
Presenter: Adam Greenhood, CEO & Founder, AdWallet
Adam Greenhood is the CEO & Founder of AdWallet. AdWallet turns an ad from being perceived as an unwanted interruption, into a welcomed invite. After 24 months of beta testing AdWallet in selected areas, users are saying something unimaginable: "We want MORE ads!" AdWallet is planning a nationwide launch of the system in 2020. Before founding AdWallet, Adam worked as a Creative Director & Copywriter for a variety of top advertising agencies including, TBWA/Chiat Day LA, Victor's & Spoils and Esparza Advertising. Adam currently lives in Albuquerque with his wife, 13 year-old daughter, newborn son and two (pleasantly plump) dogs.
Pinterest Sponsor Presentation
Presentation description coming soon.
Presenter: Mike Chuthakieo, Industry Lead, Entertainment and Restaurants, Pinterest
Mike Chuthakieo is the Industry Lead for the Entertainment and Restaurants verticals at Pinterest, where he leads sales partnership efforts with the movie studios, linear and streaming networks, QSR and fast casual dining brands. Prior to Pinterest, Mike spent nearly seven years at Pandora as their Vice President, Entertainment and Regional Vice President, Los Angeles. He's also held digital sales leadership roles at Myspace, IGN and Rotten Tomatoes. Michael is currently pinning inspiration for camping ideas, cars and mountain homes.
The State of Privacy and Location Marketing
We will discuss how privacy regulation and iOS 13 privacy updates have impacted the availability and confidence within location marketing data. This discussion is critical for marketers that rely on behavioral audience data, footfall attribution, creative optimization, and proximity media delivery.
As the industry’s leading independent validation & insights company, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy, compliance and the quality of their location marketing today.
Presenter: Jason Smith, Chief Business Officer, US, Location Sciences
For 17 years, Jason DaWayne Smith has been a noteworthy leader in the both the Out of Home and Digital Advertising space. Jason leads business and performance strategy for Location Sciences in the US, and focuses on building up relationships with key customers around the Verify business, as well as expanding the US team. Previously he served as the VP of Digital Investments at Horizon Media, as Publicis Media, and Sr Partner, Managing Director of Mindshare, as a WPP subsidiary, Chicago’s Digital Investment Group.
Engage Hungry, On-The-Go Customers...at Gas Stations?
What does fueling up and fast food have in common? Turns out QSRs are the No. 1 destination for consumers after purchasing a tank of gas. Brands know it’s increasingly difficult to find moments when attention is truly focused, especially the moments deciding where to dine. Reaching 1 in 3 US adults, GSTV is premium video at scale engaging a captive audience in the purchase mindset at gas stations across the US, and is a powerful complement to digital video strategies. Hear more about how we help QSR brands to drive awareness, foot traffic, and conversions among hungry, on-the-go consumers.
Presenter: Mark Young, EVP & CMO, GSTV
Mark Young has more than 20 years of experience as a brand builder, marketing executive and general manager with both a consumer and B2B background, for consumer as well as for business-to-business products and services, and partner and industry management. As EVP, Marketing & CMO, Mark is responsible for the company’s marketing, communications, and brand creative teams and functions, setting strategy and overseeing all marketing operations.
Young has held a variety of marketing and organizational leadership roles for companies such as Sysomos, Clear Channel Outdoor, and Microsoft. Prior to joining GSTV full time, Young was principal of Young Consulting, providing consulting services for the company since 2018 and leveraging his experience to shape GSTV’s launch and go-to-market strategy.
Throughout his extensive career, Young has dedicated himself to helping companies understand how best to evolve and adapt their products and sales/marketing strategies to a marketplace that demands insights and actionable strategy. As CMO of Sysomos, Young oversaw a growing team of marketing products built on data science and social intelligence, and built Sysomos’ PR, Advertising, SEO and Product Management teams. While working with iHeart Media on their iHeart Music Awards Show, his team’s application of leveraging social insights contributed to the strategy that drove a 10x increase in social impressions for the event.
Prior to that, Young served as EVP of Marketing for Clear Channel Outdoor, collaborating with advertiser and agency partners to deliver new marketing approaches for its multimedia outdoor advertising offerings. At Microsoft, he served as General Manager, Microsoft Advertising, and was responsible for managing a worldwide team that developed and executed global marketing initiatives in support of Microsoft’s $3B global advertising business. Young holds an MBA in Marketing and Finance from Northwestern University’s Kellogg School of Management.