Why Now Is The Time to Innovate
2020 has forced brands, especially in the hospitality space, to accelerate their digital transformations and find better, more efficient ways to reach their customers at both a global and local level. MessageGears' VP of Marketing Will Devlin will highlight some examples of how brands have met this challenge head-on, and what everyone needs to be aware of in the coming years in order to stay ahead.
Presenter: Will Devlin, VP, Marketing, MessageGears
A 17-year marketing and customer service veteran, Will has been focused on leading marketing strategy and execution for MessageGears since 2014. He has extensive strategic and tactical experience building meaningful marketing programs with large retailers, technology brands, and other organizations.
Pinterest for Restaurants: It Pays to be Positive
Amidst a global pandemic, advertising context matters to consumers — and has implications for brands. With two out of three U.S. adults agreeing it’s a brand’s responsibility to advertise in safe, positive places, where ads show up online matters now more than ever. Learn about the opportunity for Restaurant brands on Pinterest and explore their most recent research on the halo effect that positive, trusted environments have on maximizing advertising dollars and driving impact at every stage of the purchase funnel.
Presenter: Tina Pukonen, Global Head of Strategy & Marketing for Restaurants, Pinterest
Tina Pukonen leads Pinterest's strategy and marketing for the Restaurants and Entertainment verticals, helping brands understand how to best leverage Pinterest's rich audience insights, positive environment and advertising opportunities to achieve a competitive advantage. She joined Pinterest in 2018 after 20+ years leading advertising and media strategy for brands across sectors and has held executive management positions at Goodby, Silverstein & Partners, Zenith and FCB. She has been an avid Pinner from the early days of Pinterest, and she's currently pinning ideas for celebrating a socially distant Halloween.