MediaPost - Brand Insider Summit QSR

Monday, November 8 - 10:40 AM PT (1:40 PM ET)

Sponsor Spotlight

Why Twitter, Why Now. How brands on the platform better reach their launch KPIs and drive full-funnel results when connecting with consumer’s latest interests.

100 Word Description: Twitter is the home for what’s happening and what people are talking about right now. The speed and variety of conversation on Twitter gives brands an advantage when both launching something new or building cultural relevance. Since 2020, QSR brands have had to strengthen their digital footprint to navigate rapidly evolving consumer behaviors. Aligning with the home for trending public conversation across the world’s favorite topics has a positive impact for QSR partners across the funnel and through their bottom line. We’ll take a deeper look at how marketers can leverage the power of Twitter to drive better business results for their brands.

Presenter: Kara Schmidt, Lead Client Partner, QSR/Dining at Twitter

Kara leads client partnerships with top QSR advertisers on Twitter. She joined Twitter in 2015 and has held various positions, including managing the partnerships with McDonald's, Yum Brands, Domino's and many more. Prior to Twitter, Kara held various digital positions at top media companies such as NBCUniversal, as well as Ad Tech platforms. Kara earned a B.A. in Communications and Media Studies from Fordham University in New York. Chicago is her home and you can find her on Twitter @karaschmidty.

Monday, November 8 - 11:30 AM PT (2:30 PM ET)

Sponsor Spotlight