Serving Up 2025 QSR Trends
The Serving Up 2025 QSR Ad Trends presentation dives into essential shifts for quick-service restaurant advertising. With the foodservice market projected to hit $921.7 billion by 2025, ads should focus on value, speed, and convenience, especially for QSRs. Rising labor costs are pushing the sector toward automation, presenting opportunities to promote time-saving, tech-driven solutions. Inflation is shaping price-sensitive consumer choices, making it critical to highlight quality and unique dining experiences. Finally, consistent branding, multi-channel strategies, and local influencer collaborations can strengthen loyalty and engagement, especially during high-demand times like Q2 and Q4.
Control What is Controllable and Measure What Matters
With so many variables out of the control for QSR brands (i.e., inflation, rising costs) which impact consumer spending, impactful marketing is facing new hurdles. In this session, we’ll take those factors out of the equation and focus on what matters–effective advertising measurement that can power real-time optimization to your marketing campaigns, driving real business results like foot traffic and sales.
Andrei Maglica, RVP, Client Partnerships, West/Central has been in the digital media space for over 20 years. In the last seven, he worked at Twitter focusing deeply within the automotive, tech, and retail verticals. Prior to that, he led regional teams at Microsoft’s LA and San Francisco offices. An LA native and UCSB graduate (Go Gauchos!), Andrei enjoys spending time with his wife and son on the west coast.
Fueling Your Media Plan to Reach On-The-Go Consumers with GSTV
Did you know that QSRs are the #1 destination consumers head to after fueling up? With attention wars raging, learn more from new insights and case studies about how you can super-size your media plans to reach attentive and hungry consumers just before they make their next decision on where to eat.
Erik Dettle is a commercial director and cinematographer specializing in work that emphasizes visual taste-appeal. He is a member of the International Cinematographer's Guild, and his work has won awards for collaborations with food and beverage brands such as Stella Artois, Starbucks, Mountain Dew, and Red Robin. He was integral in developing production studios and facilities for key ad agencies in NYC before turning his attention to Canteen Works where, as a partner, he has helped steer creative and technological advancements for the last 4 years.
Getting the Most Value out of your Ad Production ExperienceJoin the partners at Canteen, a food-focused commercial production company and studio, known for producing work for some of the world’s top ad agencies and QSR brands, including McDonald's, Papa John's, and Burger King. They’ll dive into the case study that led to their newly launched Canteen Co-Op program. The Co-Op is an invitational program that has been designed specifically for QSR brands with higher volume ad production needs to maximize value and efficiency while still delivering ultimate taste appeal.
