The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Programs
CPG brands have historically been challenged to collect and activate first party data on their consumers, thereby failing to truly connect with their consumers at a human level. By leveraging loyalty programs that provide consumers incentives to relinquish data directly to the brand, CPG companies can begin to aggregate not only identifiable information on their most valuable consumers, but unique information that allows them to create authentic campaigns that achieve their business objectives.
Presenter: Scott Ankers, Director of Strategy, CrowdTwist
Scott is a CRM loyalty expert & marketing strategy team leader with over 10 years of experience across Fortune 500 retail/ecommerce brands (domestic & international), CPGs, and media organizations. Formerly of dunnhumby, Ankers has extensive experience both strategizing, designing and implementing complex and impactful programs. His areas of expertise span the martech ecosystem, but his primary focus has been on:
• Customer analytics consulting
• Omnichannel lifecycle marketing
• Loyalty programs
• Client leadership
• Business development
Scott actively participates with program planning in the pre-sales stage, designing custom instances based on the unique needs of clients. His experience makes him an invaluable asset to brands as they test and learn, continually striving to meet core business objectives.