Sanford "Sandy" Lechner is a seasoned leader in Enterprise Media and Advertising Sales with a track record spanning over 25 years. His career has been marked by remarkable growth and success in both traditional and digital advertising. Throughout his career, Sandy has played a pivotal role in the growth and sale of three advertising and media companies, taking on various key positions, including CEO, CRO, and individual contributor roles. His expertise extends to the Quick Service Restaurant (QSR), Restaurant, and Consumer Packaged Goods (CPG) sectors, making him a subject matter expert in these areas. Sandy is a widely recognized figure in the industry, with numerous publications in industry trade journals and a history of being a featured speaker and presenter at various industry trade shows and conferences. Sandy currently resides in the Fort Lauderdale, Florida area.
Packaging Success for 2024: CPG Advertising Trends & Strategies
Presentation Abstract: Join us as we uncover the top CPG advertising trends for 2024 and how they shape the industry. From the rising importance of Direct-to-Consumer (DTC) models to the explosive growth of live streaming for marketing, we'll explore why these trends matter and what actions you can take. Dive into the evolving landscape of consumer expectations, sustainability concerns, and omnichannel speed. Discover how multi-channel marketing and the rise of the digital consumer are revolutionizing the CPG industry.
Ian started in Sports Marketing as Director of Marketing for the Houston Astros' Triple-A Baseball team. Joining Lamar in 2004, he progressed through roles in Events & Sports Marketing, National Sales, Innovation, and Digital Out-of-Home Strategy.
Ian's contributions drove tech adoption, digital innovation, and sales strategy, enhancing both OOH and Lamar's digital presence. As Lamar's VP of Digital Growth and GM Programmatic, he collaborates on strategic Digital OOH plans with Programmatic SSPs, DSPs, and clients. Ian's unique ties in Lamar's IT and Digital Network Operations explore innovations like APIs, social integration, data utilization, and interactive tech while preserving OOH's core.
He chairs the Innovation Committee for the OAAA and serves on Boards with organizations like Colossal Media, DPAA, DSF, DSE, GeoPath, Cards and Culture, and more.
From Screen to Sale: The DOOH Advantage for CPG Marketers
Join Ian Dallimore, VP of Digital Growth at Lamar Advertising, on the transformative power of DOOH advertising for CPG marketers. By seamlessly merging data-driven precision with creative strategy, DOOH presents marketers with an unmatched opportunity to connect with consumers throughout their shopping journey. From sparking initial awareness to final purchase, Ian will illustrate how DOOH's versatility across various touchpoints enhances brand visibility and shapes consumer behavior.
Future Today - Build a Better CTV Partner
In the CTV world of fragmentation and walled gardens, brands and agencies need to look towards working publisher direct to reach their desired audience in a Brand Safe environment. As a minority owned, Independent Publisher of hundreds of owned and operated CTV channels, Future Today can provide a controlled environment and incremental reach to deliver any desired audience. With dedicated DE&I audiences and IRIS TV integration Future Today has Entertainment for Everyone, and by partnering with us, we can be Better Together.
Prior to GroundTruth, Steve has worked with all types of media formats throughout his 25-year career in the advertising industry from Sports Marketing to Publishing.
How to Drive More Sales & Incremental Growth
ROAS is a crucial piece of any growth strategy for CPG brands. In this session, we’ll dive into tried-and-true strategies that connect brands with the right audiences on the right screens along the path to purchase. We’ll also highlight the power of partnering with a vendor who can not only track digital metrics like awareness and engagement but can measure the impact of your marketing directly on real business results, such as in-store on online visits and sales.
With a spotlight on PepsiCo’s Yachak brand success story, we’ll share how relevant targeting across multiple channels can work together to boost visits and incremental sales.
Mark is a dynamic leader in the digital media landscape, currently serving as the Head of Sales at Perform Media. With a proven track record of success, he oversees agency and direct client teams across diverse verticals including health, pharmaceuticals, and consumer packaged goods (CPG). Outside of work, Mark can often be found unwinding at the beach, mastering tricks at the skatepark, or enjoying quality time with his wife and two beloved dogs.
Jeff joined the Perform Media team as Industry Lead, CPG, focusing on building vertical-specific partnerships and solutions for our advertisers. Jeff brings a 23+ year career across data,analytics, media, consumer promotion, and commerce marketing with roles at IRI, Valassis,Quotient, Skai, and InMobi. His CPG career began at Michigan State University where he studied Food Industry Management and he is currently based in Austin, Texas.
Moments That Matter
Perform Media's CPG solutions ensure that brands meet consumers in the moments that matter most. Advertisers experiencing unprecedented challenges such as privacy concerns, market saturation, and brand safety need a marketing channel they can trust to provide incrementality outside of retail networks. Perform Media’s contextual engine, built on 15 years of machine learning, seamlessly identifies consumers’ meaningful moments and integrates contextual ads into trusted publishing environments they already visit to amplify brand visibility and drive conversions. Join us to learn how to activate where precision meets engagement.
Leveraging AI and Machine Learning to Elevate Ad Creative
Machine learning and AI models are powerful tools that can help advertisers supercharge their creatives and deliver increased ROI while targeting in a privacy-secure fashion. Now more than ever, marketers must seek to optimize programmatic trading and refine their creative delivery without having to divert their already strained resources. Join Yieldmo for a discussion on adopting AI to maximize the impact of creative to thrive in this new landscape of advertising.