Monday, November 18 -
9:15 AM PT
(12:15 PM ET)
Sponsor Breakfast Presentation
Presenter: Jeff Alderman, SVP of Sales & Marketing, AdMedia
Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many industries, including retail, eCommerce, financial services, payments, insurance, health, travel, QSR, and B2B. Over the past 25 years, Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation, and business development practices. He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the pure Michigan treasures.
Packaging Emerging Trends in CPG Advertising
The presentation on Emerging Trends in CPG Advertising covers key shifts impacting brands today. Economic concerns are pushing consumers toward private labels, and retailers are expanding these lines to capture budget-friendly shoppers. To compete, brands should highlight unique value, explore retailer partnerships, and integrate health and wellness messaging as consumer priorities lean toward well-being. Sustainability remains a strong influence, with many willing to pay more for eco-friendly options. Lastly, leveraging data and AI for personalized marketing is essential as consumers expect tailored, relevant interactions.
Monday, November 18 -
10:45 AM PT
(1:45 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Nolan Johnson, EVP, Media Partnerships, Grocery TV
With over six years at Grocery TV, Nolan Johnson has been pivotal in growing the company’s in-store retail media network. As EVP of Media Sales, he’s worked with top brands and agencies, including leaders in CPG, to create campaigns that drive consumer engagement and deliver measurable results. Nolan’s efforts have helped expand Grocery TV’s network across the country, making it a valuable platform for brands to reach shoppers at key moments. His expertise in both digital and in-store media uniquely positions him to speak on the evolving landscape of retail advertising.
Right Place, Right Audience: How CPG Brands Win with In-Store Retail Media
Retail media isn't confined to online platforms anymore; it’s actively shaping the shopper experience within the four walls of brick-and-mortar stores. In-store media is revolutionizing how CPG brands engage consumers at the critical points where buying decisions are made. Join Grocery TV's Nolan Johnson to discover how in-store retail media is becoming an essential part of the CPG playbook, delivering tangible results. Learn what's driving this shift, why in-store channels are vital for brand engagement, and how current campaigns are achieving measurable impact. Discover how to win where it matters most: by reaching the right audience in the right place.
Tuesday, November 19 -
9:15 AM PT
(12:15 PM ET)
Sponsor Breakfast Presentation
Presenter: Dagny Nagengast, Senior Director - CPG Food, Fetch
Dagny has over a decade of CPG, ad-tech and omni-channel marketing experience. She is passionate about building strong teams and brand relationships in an increasingly digital-first world. In her current role leading Food partnerships at Fetch, she aligns data-driven marketing strategies with brand goals to drive business change for top US consumer brands. She is based in the Twin Cities and in her free time loves to travel with her family.
Fetch: How US Consumers Live Rewarded
As America’s Rewards App, Fetch is a fun, intuitive platform where consumers “Live Rewarded” every day. They discover brands, snap receipts and earn Fetch Points for every purchase – no matter where they shop or dine. Points can be redeemed for everything from gift cards and merchandise to sweepstakes and charitable donations.
Learn how Fetch users have earned over 1 Billion Fetch Points, the Fetch app currency that is fueling how brands drive consumer behavior change and brand loyalty.
Tuesday, November 19 -
10:35 AM PT
(1:35 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Leo Polanowski, CEO, Perform Media
Leo cofounded Perform Media in 2017 with the vision of bringing transparency and control to advertising across the Yahoo Bing Search Partner Network. Prior to Perform Media, he accumulated over 20 years of sales, product and executive management experience, most recently leading the Revenue Organization for the Americas at Yahoo. When he’s not in the office you can find him collecting whiskey or spending time with his wife and daughters.
Harness Consumer Intent
In today's fragmented media landscape, understanding and harnessing consumer intent is key to delivering impactful advertising. We'll explore high-intent media options and the power of cross-channel intent signals with Perform Media's transparent and transformative platform.
Harness Consumer Intent
In today's fragmented media landscape, understanding and harnessing consumer intent is key to delivering impactful advertising. We'll explore high-intent media options and the power of cross-channel intent signals with Perform Media's transparent and transformative platform.