Navigating the Evolving CPG Advertising Marketplace
The strong and steady growth of streaming apps has further secured CTV’s role in the advertising mix, and CPG marketers face new challenges as they navigate a shifting paradigm. Brand loyalty is at an all-time low. Fragmentation across channels stand as roadblocks to accurate measurements and evaluation of ROI. Innovid’s Barret Roberts, VP, Head of Industry CPG, will speak to Innovid’s platform solutions in ad serving, converged TV measurement, and personalization — and how they are enabling leading CPG advertisers to drive results in today’s ever-changing marketplace.
Barret Roberts has seen brand marketing from the agency, client, media partner and now ad tech perspective as he leads the CPG practice at Innovid. With 20+ years of experience Barret has extensive brand planning experience on world-class, global brands such as Gatorade, Axe, Dove and McDonald’s before taking on client-facing marketing consultative roles at leading digital platforms including Twitter, Pandora, and most recently Innovid. His expertise has been focused in directing development of leading-edge communication strategies and plan execution across all media formats and branded entertainment.
Differentiation During Disruption
Mark Jones, Head of Sales at Perform Media, guides marketers through innovative tactics and best practices to engage and connect with consumers. Faced with unprecedented market changes, brands need to stand out from the crowd now more than ever. See how you can take advantage of incremental reach, lower costs, and precision targeting to reach the right audience at the right moment.
Mark has over two decades experience in sales leadership across digital media sales and client services, most recently as Senior Director of Agency Development at Yahoo. When he's not closing deals he can be found at his local skatepark on the Jersey Shore.
The pandemic supercharged a transformation in consumer expectations, intentions, and purchasing habits - active shoppers are now looking to purchase from CPG companies that deliver an effortless experience at every touchpoint of the consumer journey. So how can CPG companies acquire mass attention, raise brand awareness, boost store visits, and generate sales in a highly competitive and ever-evolving digital landscape? Adomni's EVP of Client Partnerships, Christian Kull, shares why more CPG brands are turning to digital out-of-home advertising with proven results to reach consumers in a meaningful, contextually relevant, and unmissable way along their buyer's journey, spurring purchase at critical moments.
The Retail Paradigm: The Evolution of Consumer Shopping
Catalyst, in partnership with London Research, conducted a two-part study to understand shifts in consumer shopping and their impact for marketers. Our findings show that the pandemic ushered in a new, shorter customer journey and how everything is shoppable now that consumers are being driven by convenience and rapid-delivery services. According to GroupM research, global retail ecommerce will reach $5.4 trillion in 2022, and this will only continue to expand. We look at which changes are here to stay, how brands and platforms are evolving to meet these changes and shed light on ways marketers can adapt and deliver a coherent, consistent experience at every touchpoint to close the gaps between their brands and consumers.
Kelly Roberts is a Group Director at Catalyst Digital, part of GroupM, responsible for the strategic direction, vision, growth, and ecommerce performance of Catalyst’s Grocery/Retail clients.
As a seasoned professional with more than 20 years of advertising and marketing experience, Kelly has worked on the agency and brand sides of the business, across a variety of industries – from CPG to QSR to Retail and Alcoholic Beverages. With an Integrated Planning background, Kelly has focused the past several years of her career on Omnichannel Marketing, with a specific focus on eCommerce.
Anthony has +20 years of sales experience in the media and digital advertising industry. As a Director of Media Sales for KPM, Siler connects brands with customers through data-driven media. Prior to joining the company, he has held the role of Business Lead for Grocery Accounts at Amazon Advertising, and Sales Director at Visible Measures, Quantcast, and Rocket Fuel. Siler attended the University of Kansas, where he studied business administration and advertising.