Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem.

Roughly six in ten U.S. women say they are at least somewhat likely to watch this year's game, marking a notable jump from last season.

Food and drink, parking and lodging see nearly double the lift of other categories on NFL game days.

The Google-owned distributor of cable and broadcast channels shows strong mental advantage in live sports, morning news and the familiar 'TV is on in the …

AI-driven improvements could unlock up to $26 billion in incremental media investment and another $6 billion in productivity gains, according to IAB estimates.

IAB's 2026 Outlook predicts faster growth, bigger bets on AI and a collective industry shrug toward "agentic" everything.

More than a third of marketers say they can't prove incremental return on ad spend.

Networks and platforms anchored by live sports are benefiting from stable viewership and pricing power, while general entertainment channels continue to face sharper audience and …

Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand …

Americans usually stay close to home in ways that are meaningful for media buyers and advertisers.