The first major original scripted streaming hit series, "House of Cards," debuted on Netflix in 2013. In 2015, less than half of U.S. homes (47%) …

The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of …

Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved in terms of consumer "ad equity," …

The time spent managing the agency RFP (request for proposal) process has essentially remained unchanged since before the COVID-19 pandemic began, according to findings of …

Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok …

Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers …

Superheroes and sci-fi are more popular than ever, as anyone who attends the giant annual comic-cons in San Diego (July) and New York (October) can …

Subway, a sandwich chain with a history of controversial spokespersons, has gotten a backlash and calls for boycotts of its franchisees for launching a new …

At a time when both employees and employers are rethinking the value proposition of their organizations for each other, a new study from creative consultancy …

As we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that make …