About half of households in India said they own a smart TV, helping to drive growth in CTV ad spending.
Brands can help side workers make smart money moves to maximize their hard work.
People who play mobile puzzle or action games have a greater affinity for media and entertainment than do people who play mobile word or card …
About half of TikTok users ages 18 to 34 said the videos on the app's "For You" page were either extremely or very interesting.
However, marketers also express frustration with data costs and attribution for off-site ads.
OOH advertising can drive behavior changes with relatable creative and brand storytelling.
Dealmaking shrank in 2023, but there are signs that activity will pick up in 2024.
Growth of 11% in mobile ad spending this year will mark a rebound in demand.
Many households are canceling streaming services as subscription prices rise.
Beginning with this week's edition, I'm starting a new monthly series in which I review new shows labeled the good, the too bad, and the …