• 10 Really Good Streaming Shows You May Have Missed
    The first major original scripted streaming hit series, "House of Cards," debuted on Netflix in 2013. In 2015, less than half of U.S. homes (47%) …
  • Does The Media Industry Really Want More Accurate Ratings?
    The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of …
  • Kantar Research Finds In-Game, Streaming, Podcasts Among Most Improved Media For 'Ad Equity'
    Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved in terms of consumer "ad equity," …
  • Time Spent With Agency RFPs Essentially Unchanged
    The time spent managing the agency RFP (request for proposal) process has essentially remained unchanged since before the COVID-19 pandemic began, according to findings of …
  • Report Reveals Frequency, Resources Needed To Support Marketing APIs
    Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok …
  • Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
    Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers …
  • A Brief History Of Superheroes On TV: Broadening, Diversifying Appeal
    Superheroes and sci-fi are more popular than ever, as anyone who attends the giant annual comic-cons in San Diego (July) and New York (October) can …
  • Plurality: Megan Rapinoe Protest Against Subway Justified, Chain Should Drop Her
    Subway, a sandwich chain with a history of controversial spokespersons, has gotten a backlash and calls for boycotts of its franchisees for launching a new …
  • Study Reveals What Motivates Workforce (Hint: It Has Little To Do With Age)
    At a time when both employees and employers are rethinking the value proposition of their organizations for each other, a new study from creative consultancy …
  • Paying More For Less, Can Nielsen Still Measure TV, And Other Things That Make You Go Hmmm...
    As we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that make …
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