Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.

CTV continues its climb from promising newcomer to indispensable campaign weapon, but broadcast TV still rules.

Newsroom leaders say they want stronger audience relationships, but their production systems still behave as though homepage traffic circa 2012 is about to make a …

Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation.

Audio's old workhorse keeps hauling most of the ad-supported audience.

In this week's edition, I share my assessment of the major upfront advertising presentations in granular detail, as part of a special 80-page report.

Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasing growth.

Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and politically polarized.

When millions of viewers gather simultaneously around a live sporting event, advertisers get attention that arrives all at the same time.

The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay …