Marketers are seven times more likely than average to say they saw lower campaign effectiveness because of the loss of consumer identifiers.
The total value of TMT divestitures will rise by 25% to 50% from this year to a range of $250 billion to $300 billion, Deloitte …
The share of ad spending going to CTV will rise from an average of 11.3% this year to 16.3% in 2023.
In last week's edition, I began my countdown of the 40 best television series of 2022 with a ranking of 31 through 40. In this …
Traditional media channels are most vulnerable to budget cuts, including traditional out-of-home, print, linear television and AM/FM radio.
Younger consumers are more likely to say they're canceling subscriptions to apps and streaming services because of rising prices.
A third of U.S. consumers said they had bought a holiday item from a suspicious advertisement on social media.
More than half cosnumers worldwide said the passing of video game enjoyment from older to younger generations is a great tradition.
More than half of consumers ages 34 and younger said their No. 1 channel for discovering international brands was social media platforms.
More than half of consumers said they signed up for promotional emails from their favorite retailers to help stay informed about discounts and offers.