Leisure behavior can reveal to marketers not only what consumers buy but where they spend their attention.

Everybody agrees AI saves time. Agencies believe the saved time should cost clients more.

A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness.

The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region.

As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms.

A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.

When a brand's ads look AI-made, many consumers say they lose trust in it.

There's a growing divide over what AI should do to agency compensation, a consequential finding for media buyers.

Average academic performance across developed economies hit its lowest recorded level in science, reading and mathematics.

The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday.