The percentage of total holiday sales that happen in October shifted from 30% in 2019 to 32% last year.

Many customer engagement leaders at banks said re-engaging customers has become more difficult than engaging new customers.

People have grown more familiar with technology while working from home or attending online classes, but many still feel overwhelmed.

Apps such as Facebook and TikTok are popular among all demographic groups, especially people ages 25 to 34.

Walled-garden media environments add to the challenges that DTC marketers face with measuring media performance.

Political action committees have spent $827 million on ads for the general election, compared with $131 million among individual candidates.

Price-sensitive parents this year are looking for promotions and coupons as inflation hits a 40-year high.

Among current Netflix subscribers, 43.1% said they were likely to switch to the lower-cost version of the streaming service with commercial breaks.

Media and marketing executives blamed a lack of training and talent management for the dearth in skills.

Two-thirds of brands say they're focused on strategies to address underrepresented groups in the next three years.