Amid economic uncertainties, almost all parents said they research products and prices before they begin back-to-school shopping.

In a series of upfront presentations to advertisers, media agencies, and the press, the broadcast networks recently unveiled their respective primetime fall TV schedules. I've …

Two out of five baby boomers said they would be unlikely to shop again on a website whose product imagery wasn't accurate.

Advertisers that stay on air in the summer months have a chance to stand out amid slim declines in TV viewership.

The explosive popularity of ChatGPT, the chatbot powered by artificial intelligence, has marketers thinking about the technology's possible effects on consumer behavior.

Marketers say they are investing in technologies to speed up and customize interactions with customers.

Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77.

More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.

With the popularity of video, 33% of marketers worldwide said they are using the format for the first time ever.

The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as well …