Enlightening TV ad market data is coming to light thanks to a compilation of FCC public political ad file data released today by Advertising Analytics. Using the Pharos database -- the largest compilation of the FCC's public political ad files -- the Advertising Analytics analysis shows how the political advertising deluge in the Des Moines, IA TV marketing is tightening market conditions. While the average candidates ad rates remain relatively constant, and have actually dipped a bit to $106 per rating point, they qualify for stations' lowest unit rates.
Unlike the Super Bowl, whose annual advertising price tag seems to defy gravity, going up every year, the next big perennial TV advertising event -- the Oscars telecast -- appears to fluctuate year-to-year.
More than half of internet users begin their product search on Amazon when they know of a specific brand name, compared with only 30% who start at Google.
Generation Z is more likely than older groups to expect bank branches to become obsolete.
Private marketplace deals will account for the majority of the real-time bidding marketplace for the first time this year, according to estimates released by eMarketer. The statsmasters projects private deals will expand nearly 17% this year to represent 51.1% of the 2020 RTB marketplace.
The consensus estimate for global advertising growth has been revised downward three-tenths of a point for 2019, but remains unchanged for 2020, following Dentsu Aegis Network's revised outlook, released this morning.
Most consumers worldwide said the media they use are contaminated with untrustworthy information.
In the latest indication that brand marketers may no longer want to remain neutral about politics, a new study finds "knowing the social, environmental and political stances of companies" they do business with, is important to most consumers. The finding, part of Horowitz Research's just released "State of Consumer Engagement" report, is based on a survey of 1,404 Americans conducted in September 2019, and follows other recent research indicating consumers no longer want their brands to remain politically neutral.
In a rare case of reverse discrimination in the supply-and-demand of the ad industry, minorities command higher cost-per-social media influencer posts than do white influencers. At an average cost-per-post of $1,542, Asians are the highest value social media influencers, followed by African Americans $1,387 per post), Hispanic influencers ($1,248), "other" non-white influencers ($1,145) and white influencers ($1,021).
In this week's edition, I break down the winners and losers in the Streaming Wars.