• Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
    Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat.
  • Media Buyers See Growth Ahead For In-Game Advertising
    Gamers are becoming more amenable to seeing advertising in videogames.
  • Strong Consumer Confidence Bodes Well For Ad Economy
    While concerns about the highly infectious Delta variant of the coronavirus have weighed on recent sentiment, consumers are still feeling better than they have historically.
  • Gamers Show More Enthusiasm For In-Game Ads
    The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions …
  • Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
    Contextual targeting of advertising is making a comeback as marketers become more mindful of brand safety.
  • Magna Predicts Uneven Growth In Ad Spending For 2022
    The agency estimated ad spending will grow by 11.6% to $309.8 billion.
  • New Broadcast TV Series: The Good, The Almost Good, And The Too Bad
    While not having the same impact as last year, the pandemic still caused some production delays among new series, so several of the pilots were …
  • New TV Season: Franchises, Reboots, Promo Malpractice, Viewer Loyalty And Other Thoughts
    There was a time when most people looked forward to the two-week period in late September that heralded a new TV season. During the summer …
  • Net Differences In Time Spent Vs. Ad Spending Across Media
    It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising share …
  • The Emmy Awards: Broadcast Networks Promote HBO And Streaming
    The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the …
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