Business outcomes such as revenue are the most popular measures of ecommerce success.

U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming.

Risks including a 40-year high in inflation will challenge marketers to set the right tone in their promotional strategies.

For American television viewers, the start of the new prime-time season is still four months away. For insiders at media agencies, networks, and advertisers (as …

A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.

Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.

Better representation of Asian talent in TV programming improves the likelihood that brands can reach Asian Americans.

Most social media and livestream purchases are inspired by content from brands.

In a series of presentations to the advertising industry this week, the major media companies are announcing plans for their linear and streaming platforms during …

OOH ads performed better than digital video, display, radio and print in urging consumers to take action.