Facebook's turbocharged ad expansion has cooled to a 16% growth rate in Q3, down about half the rate of the beginning of the year, according to Standard Media Index ... by Joe Mandese Read the whole story >
The growth rate of data used by marketing departments at media companies is projected to jump 50% year-over-year into 2019. Overall, marketers' use of ... by Sara Guaglione Read the whole story >
Alphonso is debuting an extension of its TV ad analytics software and services. NBC's TV station group is the first company working with the ... by Wayne Friedman Read the whole story >
Those specifically planning to donate to disaster relief has decreased 18% over the last year a new study from Omnicom's Ketchum has found. by Larissa Faw Read the whole story >
COMMENTARYWith only weeks to go before this year's CES kicks off, I spoke with StoryTech founder Lori Schwartz about what she has learned over ... by Joe Mandese Read the whole story >
COMMENTARYMany consumers see virtual reality becoming part of daily life and say they would be interested in using VR to test products before purchasing ... by Chuck Martin Read the whole story >
- COMMENTARY
Few firms believe they have a solid grasp of attribution, and less than half say it is influencing their spending across channels, ClickZ and ... by Ray Schultz Read the whole story >
