Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey.
Audience attention was more divided as the photo-sharing app added more video features.
Some 88% of people said they always or regularly check the date of reviews.
More than half of marketers said their audiences tend to engage more with UGC than branded content.
There are more great shows on television today than any time in history - a Golden Age+, if you will. In the original so-called Golden …
Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
Consumers tend to care about the content more than the platform that delivers it.
The portion of U.S. adults who said they are likely to watch advertising for lower streaming fees slipped by three percentage points.
The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% last year.
Sony's PlayStation Now and Microsoft's Xbox Game Pass are the most popular services among U.S. adults.