An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests.

Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share …

The collection, structuring and analysis of creative decisions for advertisers isn't a technological obstacle, but organizational plumbing is.

After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix.

Encountering the same campaign in multiple places has a way of making people remember it.

The robots have apparently mastered product discovery. They haven't yet eliminated the consumer's ancient ritual of reading 47 reviews, opening nine tabs, abandoning the cart, …

Roku's latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers stream content, while 84% of streamers watch ad-supported services at least monthly.

AI-driven traffic to retail sites more than doubled in August and Adobe expects it to jump in November and December.

Leisure behavior can reveal to marketers not only what consumers buy but where they spend their attention.

Everybody agrees AI saves time. Agencies believe the saved time should cost clients more.