by Robert Williams on Jun 5, 3:17 PM
Amid economic uncertainties, almost all parents said they research products and prices before they begin back-to-school shopping.
by Steve Sternberg on Jun 5, 3:12 PM
In a series of upfront presentations to advertisers, media agencies, and the press, the broadcast networks recently unveiled their respective primetime fall TV schedules. I've …
by Robert Williams on Jun 2, 4:34 PM
Two out of five baby boomers said they would be unlikely to shop again on a website whose product imagery wasn't accurate.
by Robert Williams on Jun 1, 4:37 PM
Advertisers that stay on air in the summer months have a chance to stand out amid slim declines in TV viewership.
by Robert Williams on May 31, 3:17 PM
The explosive popularity of ChatGPT, the chatbot powered by artificial intelligence, has marketers thinking about the technology's possible effects on consumer behavior.
by Robert Williams on May 30, 4:29 PM
Marketers say they are investing in technologies to speed up and customize interactions with customers.
by Robert Williams on May 26, 5:03 PM
Among traditional media companies, Walt Disney had the best reputation, with a ranking of No. 77.
by Robert Williams on May 25, 4:49 PM
More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture.
by Robert Williams on May 24, 4:08 PM
With the popularity of video, 33% of marketers worldwide said they are using the format for the first time ever.
by Steve Sternberg on May 24, 8:39 AM
The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as well …