U.S.viewers didn't lose their appetite for great stories. They just started watching them one algorithm at a time.

If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check.

Consumers don't want AI declaring, "I've gone ahead and ordered you six months' worth of protein powder because the algorithm detected a lifestyle opportunity."

Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.

About 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020.

Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says.

Dentsu says commerce media has reached a point where operational competence supersedes growth.

Many consumers spend a lot of time with digital audio, making it a cultural force that shapes identity, trust and community.

Workers aren't asking AI to run the whole show. They're asking it to brainstorm, draft, edit, research and sanity-check their ideas.

If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy.