Americans 55 and older are now the fastest-growing group of people using electronic wearables, according to a new tally. by Chuck Martin Read the whole story >
Campaign Ratings will provide person-level reach and co-viewing insights for linear national network audiences, OTT and addressable advertising. Advertisers can now see incremental viewing ... by Wayne Friedman Read the whole story >
A "Research Intelligencer" analysis of two Nielsen reports traversing half a dozen years reveals a precipitous drop in time spent with TV and Internet-connected ... by Joe Mandese Read the whole story >
Total multichannel TV distribution services fell from 82.7% in June 2017 to 80.8% of TV homes. But subscription video-on-demand services such as Netflix, Hulu ... by Wayne Friedman Read the whole story >
