Ad spending on Facebook has rebounded from its post-Cambridge Analytica crash, but the return advertisers are getting from it has not, according to an exclusive analysis by marketing attribution firm ... by Joe Mandese Read the whole story >
In another high-tech merger, Adobe is buying Marketo and integrating it with its Adobe Experience Cloud, by Ray Schultz Read the whole story >
- COMMENTARY
Far from helping, GDPR may be harming cybercrime investigations by cutting off data, Europe warns. by Ray Schultz Read the whole story >
Google told U.S. senators the company continues to allow developers to scan for specific keyword targets and then share data from Gmail accounts, according ... by Laurie Sullivan Read the whole story >
The shift among consumer packaged goods marketers to take products direct to consumers is creating new possibilities for data not readily available today. by Laurie Sullivan Read the whole story >
Hub also found that if Netflix added ads but dropped its prices by $2-$3 per month, 16% would be likely to drop the service. by Alex Weprin Read the whole story >
MAD's platform adds additional cryptography to let actors know if the data is true or false. by Larissa Faw Read the whole story >
Moving from simple quants to the most sensitive qualitative area, the Media Rating Council has issued official guidelines for content and brand safety that ... by Joe Mandese Read the whole story >
U.S. ad spending is expanding at a higher rate than anticipated, jumping 5.8% in Q2 after rising 6.5% in Q1, and is now on ... by Joe Mandese Read the whole story >
