Most consumers consider themselves expert or very knowledgeable about how marketers use their personal data to influence them with ads, offers and other content, and an even bigger majority would ... by Joe Mandese Read the whole story >
- COMMENTARY
Study participants said they rely heavily on paid and organic search, website, and email. These digital channels combined account for 25% of marketing investments. by Laurie Sullivan Read the whole story >
PepsiCo solidified its position as a best-in-class partner, topping the competition in all nine metrics measured by the study. by Tanya Gazdik Read the whole story >
The IAB Tech Lab and Digital Video Working group say VAST 4.1 is viewed as the "real" VAST, because Vast 4.0 "had a major ... by Alex Weprin Read the whole story >
Since 2014, Netflix has improved each year, as live TV declined each year. Some 56% of respondents said they watched their favorite shows online, ... by Alex Weprin Read the whole story >
But email is the easiest technology to implement, Ascend2 reports. by Ray Schultz Read the whole story >
