Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. WARC this morning announced it ... by Joe Mandese Read the whole story >
Paid search outperforms email in overall lead-generation performance, according to the Leads Council. But most firms use email. by Ray Schultz Read the whole story >
Nielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen Advanced Video Advertising, focused on smart TV-based measurement. Sorenson Media's addressable TV ... by Wayne Friedman Read the whole story >
- COMMENTARY
A PowerInbox study shows that most teens will click through to a relevant ad. by Ray Schultz Read the whole story >
A strong contrast in banking attitudes exists between millennials and the older generations, driven by faster adoption of new technology among younger consumers. by Tanya Gazdik Read the whole story >
