by Rob Williams on Jan 17, 12:58 PM
Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey.
by Rob Williams on Jan 14, 10:33 AM
Audience attention was more divided as the photo-sharing app added more video features.
by Rob Williams on Jan 13, 4:00 PM
Some 88% of people said they always or regularly check the date of reviews.
by Rob Williams on Jan 12, 3:24 PM
More than half of marketers said their audiences tend to engage more with UGC than branded content.
by Steve Sternberg on Jan 12, 2:15 PM
There are more great shows on television today than any time in history - a Golden Age+, if you will. In the original so-called Golden …
by Rob Williams on Jan 11, 3:30 PM
Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
by Rob Williams on Jan 10, 2:46 PM
Consumers tend to care about the content more than the platform that delivers it.
by Rob Williams on Jan 7, 3:33 PM
The portion of U.S. adults who said they are likely to watch advertising for lower streaming fees slipped by three percentage points.
by Rob Williams on Jan 6, 2:52 PM
The portion of households that said they owned a 4K ultra-high-definition TV jumped by 16 percentage points to 52% last year.
by Rob Williams on Jan 5, 2:43 PM
Sony's PlayStation Now and Microsoft's Xbox Game Pass are the most popular services among U.S. adults.
