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A notable portion of early shoppers report feeling the effect of trade-related price increases on their household budgets.

Amazon's annual shopping event has now eclipsed two Black Fridays in terms of online revenue.

Three-quarters of Gen Z parents and nearly half of millennials plan to use social platforms during their shopping journey.

A majority of MLB viewers plan to tune into at least one of the All-Star events, with nearly 40% of Gen Z respondents saying they'll …

Only 44% of buyers say they frequently see marketing that feels relevant to their role or organization.

Nearly 60% of global marketers identified AI-driven campaign personalization and optimization as the most impactful trend shaping the industry this year.

Just 36% of Americans subscribe to cable or satellite services, including 64% of those 65 and older.

Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine consumer needs.

More than half of current AI users surveyed expressed interest in AI-driven TV features that help them find and watch the shows they love.