An in-depth study of both consumer and marketer sentiment across a wide array of digital media and emerging marketing technology issues reveals that consumers have an acute fear that the increasing power of martech will mean a "loss of privacy" or increase the chance they will be "misled." The finding is just one of a number of important insights gleaned from the report, commissioned by the American Marketing Association New York.
Media rebates paid to ad agencies, but not disclosed to their clients, remains the biggest issue contributing to a breakdown in trust in the ad industry, according to just-released findings of a study conducted by Reed Smith for the Association of National Advertisers. The study showed that 32% of respondents cited media rebates as "a big problem." Other issues cited as contributing to the breakdown of trust included invalid traffic and digital ad fraud, data confidentiality, and agencies reselling media to clients with an undisclosed markup -- all cited as "a big problem" by 30% of respondents.
The new prime-time TV seasons officially kicks off tonight, but it may not be as relevant as it used to be. In this week's edition, I recap the history of new season premieres and handicap the impact of this season's.
Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according to the "Consumer Holiday Shopping Season Report," released today by OpenX. The report, which is based on a consumer survey conducted by The Harris Poll in August, indicates most consumers are optimistic the economy will improve next year and plan to spend more on gifts than they did last year.
Insight engines, which combine search with AI to generate actionable insights, represent the next generation of market intelligence. In its latest "Magic Quadrant" study, Gartner evaluates and profiles 15 leading vendors, ranging from the most established to relative newcomers.
U.S. ad growth has more than doubled since IPG Mediabrands Magna unit published its original outlook late last year. Based on Magna's Fall 2019 update the U.S. ad market will now expand 6.3% this year, more than twice the 2.4% expansion it projected in December 2018. Despite signals of macro economic uncertainty and predictions of slowdown in U.S. GDP growth -- maybe even a recession -- Magna reports the U.S. ad market has already expanded 7.6% during the first half of 2019.
The local commercial broadcast television and radio industry generates $1.17 trillion of Gross Domestic Product (GDP) and 2.47 million jobs through direct and "stimulative" effects on the U.S. economy, according to a new study by Woods & Poole Economics with support from BIA Advisory Services, released Thursday by the National Association of Broadcasters.
Advertisers and agencies concur that there is a pressing need to continually educate their organizations to keep up-to-date on changing industry needs, but they differ in the subject matter they focus on and how they provide professional development for their staff. Marketers are far more likely to outsource training or pay for continuing education, while agencies typically handle it internally.
Perception of the ad industry among U.S. consumers has gone negative for the first time in seven years. Not since 2012, when the "net positive" perception of the ad industry was a negative 4, has the ad industry's goodwill been below water. The data is a "Research Intelligencer" analysis of the ad industry's performance in Gallup's recently released U.S. Industry Rankings report. The indexes are the net difference of the percentage of Americans indicating they have a "very" or "somewhat" positive view of the industry vs. those indicating a "very" or "somewhat" negative view of it.
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in a rapidly expanding universe of OTT services being offered direct-to-consumers. As this delineation from Wall Street equities firm UBS shows, the competition can be grouped into four buckets of niche and/or general interest services using either SVOD or ad-supported video-on-demand (AVOD) models.