• AMA Study Reveals Consumer Fear Of Martech, Both U.S. And China
    An in-depth study of both consumer and marketer sentiment across a wide array of digital media and emerging marketing technology issues reveals that consumers have …
  • ANA Finds Media Rebates Paid To Agencies No. 1 Trust 'Breakdown'
    Media rebates paid to ad agencies, but not disclosed to their clients, remains the biggest issue contributing to a breakdown in trust in the ad …
  • Here's Why Most New Network TV Shows Will Flop
    The new prime-time TV seasons officially kicks off tonight, but it may not be as relevant as it used to be. In this week's edition, …
  • Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
    Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according …
  • Gartner Gives Insights On Insight Engines (Hint: IBM Still Dominates)
    Insight engines, which combine search with AI to generate actionable insights, represent the next generation of market intelligence. In its latest "Magic Quadrant" study, Gartner …
  • Magna: 2019 U.S. Ad Outlook More Than Doubles To +6.3%
    U.S. ad growth has more than doubled since IPG Mediabrands Magna unit published its original outlook late last year. Based on Magna's Fall 2019 update …
  • Study Finds Local Broadcast Media Generates $1.17 Trillion Of U.S. GDP
    The local commercial broadcast television and radio industry generates $1.17 trillion of Gross Domestic Product (GDP) and 2.47 million jobs through direct and "stimulative" effects …
  • Study Finds Clients Outsource Training, Agencies Provide It Internally
    Advertisers and agencies concur that there is a pressing need to continually educate their organizations to keep up-to-date on changing industry needs, but they differ …
  • Ad Industry Perception Turns Negative For First Time Since 2012
    Perception of the ad industry among U.S. consumers has gone negative for the first time in seven years. Not since 2012, when the "net positive" …
  • 'Peacock' Enters Increasingly Crowded D2C Video Marketplace
    NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in a rapidly expanding universe of OTT services being offered direct-to-consumers. As this delineation from …
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