by Joe Mandese on Sep 24, 10:30 AM
An in-depth study of both consumer and marketer sentiment across a wide array of digital media and emerging marketing technology issues reveals that consumers have …
by Joe Mandese on Sep 24, 10:23 AM
Media rebates paid to ad agencies, but not disclosed to their clients, remains the biggest issue contributing to a breakdown in trust in the ad …
by Steve Sternberg on Sep 23, 2:23 PM
The new prime-time TV seasons officially kicks off tonight, but it may not be as relevant as it used to be. In this week's edition, …
by Joe Mandese on Sep 23, 7:00 AM
Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according …
by Joe Mandese on Sep 19, 4:10 PM
Insight engines, which combine search with AI to generate actionable insights, represent the next generation of market intelligence. In its latest "Magic Quadrant" study, Gartner …
by Joe Mandese on Sep 19, 2:31 PM
U.S. ad growth has more than doubled since IPG Mediabrands Magna unit published its original outlook late last year. Based on Magna's Fall 2019 update …
by Joe Mandese on Sep 19, 12:34 PM
The local commercial broadcast television and radio industry generates $1.17 trillion of Gross Domestic Product (GDP) and 2.47 million jobs through direct and "stimulative" effects …
by Joe Mandese on Sep 19, 8:44 AM
Advertisers and agencies concur that there is a pressing need to continually educate their organizations to keep up-to-date on changing industry needs, but they differ …
by Joe Mandese on Sep 18, 5:59 PM
Perception of the ad industry among U.S. consumers has gone negative for the first time in seven years. Not since 2012, when the "net positive" …
by Joe Mandese on Sep 18, 4:25 PM
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in a rapidly expanding universe of OTT services being offered direct-to-consumers. As this delineation from …