A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern of …

In this week's edition I offer some wide-ranging thoughts to set the stage for this year's marketplace.

Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that when …

Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, …

In a healthy leading indicator of the U.S. ad industry recovery, ad execs -- both advertisers and media planners and buyers -- say they are …

The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral Ad …

Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying …

It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemic, mobile device traffic grew while …

For all the hype surrounding the efficacy of influencer marketing, the majority of active social media users in the U.S. say they will never buy …

It's no surprise by now that 2020 was a banner year for digital ad spending, and that it grew its share considerably as many legacy …