• Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
    A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern of …
  • Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD
    In this week's edition I offer some wide-ranging thoughts to set the stage for this year's marketplace.
  • When It Comes To News Media, Millennials Are Not As Digital As You May Think
    Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that when …
  • Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
    Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, …
  • IAB: Ad Budgets Being Reviewed Less Frequently, Confidence Soars
    In a healthy leading indicator of the U.S. ad industry recovery, ad execs -- both advertisers and media planners and buyers -- say they are …
  • IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
    The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral Ad …
  • Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
    Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying …
  • Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
    It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemic, mobile device traffic grew while …
  • Study Finds Most Americans Will Never Buy Influencer-Promoted Products
    For all the hype surrounding the efficacy of influencer marketing, the majority of active social media users in the U.S. say they will never buy …
  • Digital's Big 10 Continue To Get Bigger, Approach 80% Of Every Ad Dollar
    It's no surprise by now that 2020 was a banner year for digital ad spending, and that it grew its share considerably as many legacy …
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