• Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
    A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern of recovery from the COVID-19 pandemic-related ad recession of 2020. While the national TV ad market collapsed in Q2 like many other media options -- especially non-digital "linear" ones -- it has begun to rebound in the Q1 of this year -- especially for upfront.
  • Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD
    In this week's edition I offer some wide-ranging thoughts to set the stage for this year's marketplace.
  • When It Comes To News Media, Millennials Are Not As Digital As You May Think
    Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that when it comes to accessing news, local TV newscasts have the greatest reach. A third (33%) of the 18- to 29-year-olds responding to the survey, fielded in March, said they get their news or current events content from local TV stations, putting the linear TV medium ahead of Facebook (30%) and all other digital and/or analog media platforms.
  • Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
    Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a difficult time with some of the most mainstream media, especially social media.
  • IAB: Ad Budgets Being Reviewed Less Frequently, Confidence Soars
    In a healthy leading indicator of the U.S. ad industry recovery, ad execs -- both advertisers and media planners and buyers -- say they are reviewing their ad budgets much less frequently than even five months ago. The data, which comes from the IAB just-released update of an ongoing tracking report of ad executive confidence, shows that only 15% of respondents are reviewing their ad budgets monthly vs. nearly double (29%) that amount when it last surveyed them in November 2020.
  • IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
    The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral Ad Science's (IAS) "Media Quality Report."
  • Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
    Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying it will be "dramatic." Those are among the findings of a survey of 177 U.S. media agency execs conducted by Pixability in February.
  • Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
    It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemic, mobile device traffic grew while desktop and tablet usage declined, but that's the result of a year-over-year analysis of traffic to more than 900 global brands representing more than 20 billion individual user sessions, compiled by Contentsquare.
  • Study Finds Most Americans Will Never Buy Influencer-Promoted Products
    For all the hype surrounding the efficacy of influencer marketing, the majority of active social media users in the U.S. say they will never buy a product or service promoted by social media influencers. That's one of the noteworthy conclusions of a survey fielded by Visual Objects in March among U.S. active social media users.
  • Digital's Big 10 Continue To Get Bigger, Approach 80% Of Every Ad Dollar
    It's no surprise by now that 2020 was a banner year for digital ad spending, and that it grew its share considerably as many legacy advertisers were forced to accelerate "digital transformation" that they may have been slow-walking prior to the COVID-19 pandemic. What may be surprising, however, is that digital's increasing share of ad spending is being concentrated in fewer digital hands.
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