Audiences have more choices than ever when it comes to streaming video services, and the video platforms shouldn't expect their subscribers to remain loyal.
An estimated 46 million turkeys will be eaten in the U.S. tomorrow, and one good reason to be thankful is they will cost about 4% less than they did in 2018. According to estimates for the American Farm Bureau, the average cost of a 16-pound turkey will be $20.80.
If you thought Big Data was big, just wait for the volume of data processing that will be created by the Internet of Things. Currently, more than 5 billion consumers interact with data every day, according to an IDC estimates that are part of a new Georgia Tech report, "Digital Transformation and The Internet of Things," which projects that by 2025, that number will grow to 6 billion, or 75% of the world's population.
When it comes to funding original programming, pure-play digital platforms don't yet rival a conventional TV producer and distributor like the BBC, but they're catching up. An analysis released today by British media research and consultancy Ampere Analysis shows pure-plays like Facebook Watch, Netflix, Amazon and Shapchat are becoming significant players in funding or underwriting the development of original series. This analysis, which only accounts for unscripted (reality TV, game shows, documentaries, etc.) shows greenlit in October, reveals they have become a significant factor in the video programming pipeline.
This "Research Intelligencer" chart visualizes the rapid growth programmatic has had as a share of the digital display, as well as the total digital advertising marketplace based on data released today by Publicis Media's Zenith unit. The data, which are Zenith's worldwide estimates for 2012 through 2021, is derived from its just-released Programmatic Marketing Forecasts 2019, which also provides country-by-country breakdowns of programmatic's rapid rise globally, as well as regionally.
While the supply of TV gross ratings points has declined 31% (among adults 18-49), the cost of TV ad time rose 43% for broadcast and 45% for cable TV over a 5-year period from 2013 to 2018, according to an analysis published today by Google. The analysis, which was part of a Google post promoting the emergence of what it calls "total TV ad ratings," and the role its YouTube advertising can play in offsetting TV's audience erosion and ad price inflation.
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quarter from the prior year, bringing the year-to-date total to $6.44 billion, according to data compiled by the Out of Home Advertising Association of America. State Farm, Geico, McDonald's Apple, Amazon, AT&T, Anheuser-Busch, Coca-Cola, CBS and Comcast were the biggest spenders on OOH, a category that includes billboards, street furniture, transit and place-based media such as in-cinema ads.
About three-fourths of consumers say they didn't pay attention to ads on Facebook and Google-owned YouTube, although those levels have declined somewhat in the past year.
While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media by gender. The analysis shows that while the total daily time spent with TV has fallen 6.5% since 2016 among women, it declined 7.2% among men. Moreover, women are much more active users of the medium to begin with, spending about 12% more time daily with TV than men.
Instagram's decision to hide the number of likes its users' posts receive may be generating a stir in the press, but when The Manifest surveyed a representative sample of Instagram's users their response was: meh! Actually, 55% said they didn't care one way or another, while 20% agreed and 25% disagreed with the social media platform's decision.