• Streaming Media Viewers Show 'Premeditated Churn'
    Audiences have more choices than ever when it comes to streaming video services, and the video platforms shouldn't expect their subscribers to remain loyal.
  • Some Good Reasons To Be Thankful This Year
    An estimated 46 million turkeys will be eaten in the U.S. tomorrow, and one good reason to be thankful is they will cost about 4% …
  • Are You Ready For 'Very Big Data?'
    If you thought Big Data was big, just wait for the volume of data processing that will be created by the Internet of Things. Currently, …
  • 'Made-For-Social' Series Growing Fast, Facebook Now Second Only To BBC In Unscripted Shows
    When it comes to funding original programming, pure-play digital platforms don't yet rival a conventional TV producer and distributor like the BBC, but they're catching …
  • Digital, Display, Programmatic Ad Spending: 2012-2021
    This "Research Intelligencer" chart visualizes the rapid growth programmatic has had as a share of the digital display, as well as the total digital advertising …
  • The Rise And Fall Of TV Ad Value, According To Google
    While the supply of TV gross ratings points has declined 31% (among adults 18-49), the cost of TV ad time rose 43% for broadcast and …
  • Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
    Out-of-home advertising revenue rose 7% to $1.98 billion in the third quarter from the prior year, bringing the year-to-date total to $6.44 billion, according to …
  • Negative Sentiment Rises For Repetitive Digital Ads
    About three-fourths of consumers say they didn't pay attention to ads on Facebook and Google-owned YouTube, although those levels have declined somewhat in the past …
  • Nielsen: Time Spent With TV Eroding Faster For Men Than Women
    While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis …
  • Users To Instagram Re. Hiding Likes: Meh!
    Instagram's decision to hide the number of likes its users' posts receive may be generating a stir in the press, but when The Manifest surveyed …
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